Month: January 2022

~ The deal spanning from November 2021 to September 2023 will also give Sony Sports Network exclusive rights to produce clips and highlights throughout the tenure ~

~ E-sports and Breakdancing will make their debut in the 2022 Asian Games as full medal sports while Cricket will be back after 11 years in T20 format ~

          

Sony Pictures Networks India, (SPN), has acquired the exclusive media rights for 2022 Asian Games from November 2021 to September 2023. This association will give SPN exclusive rights to broadcast the 19^th edition of the Asian Games on its sports channels across India and the subcontinent including Pakistan, Sri Lanka, Bangladesh, Nepal, Afghanistan, Bhutan and Maldives and will also be available on their premium OTT platformSonyLIV. The deal will also give SPN the exclusive rights to produce clips and highlights throughout the tenure of the deal.

The 2022 Asian Games will take place from September 10 to September 25, 2022, in Hangzhou, Zhejiang, China and five co-host cities. The multi-sporting event will feature 40 sports with a total of 61 disciplines, including Olympic sports like swimming, archery, athletics, badminton, equestrian, fencing, football, hockey, judo, kabaddi and much more. E-sports and breakdancing will debut in the 2022 Asian Games as full medal sports after being approved by the Olympic Council of Asia (OCA) this year, while Cricket will be back at Asian Games in T20 format to raise the excitement of the viewers. For the first time ever, more than 300 athletes from Oceania countries have been given the chance to compete at this year’s 19^th edition of the Asian Games. The Oceania athletes, including those from Australia and New Zealand, will be allowed to compete in five sports: triathlon, athletics, wushu, roller skating and weightlifting.

India is a member of the South Asian Zone of the Olympic Council of Asia (OCA) and one of the only seven countries that have competed in all the editions of the Asian Games. India has won at least one gold medal at every Asian Games and always ranked within the top 10 nations of the medal table, except in the 1990 edition. So far, India has won 139 gold, 178 silver and 299 bronze medals at the Asian Games and will look to significantly increase the medal tally this year.

Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India:

“The 2022 Asian Games is expected to be one of the biggest multi-sporting events in Asia this year and we are pleased to bag the exclusive media rights for India and the subcontinent. The outstanding performance of Indian athletes at Olympics Games Tokyo 2020 has laid a strong foundation and we are happy to bring to our viewers another marquee multi-sporting event that will see participation from the top Indian athletes. With the addition of E-sports and breakdancing, we expect a bigger audience and the introduction of T20 Cricket format at the Asian Games will undoubtedly add to the excitement of the nation.”

 

Mr. Chen Weiqiang, Deputy Secretary General of HAPGOC and Vice Mayor of Hangzhou city 

“The 19th Asian Games Hangzhou 2022 Organising Committee (HAGOC) would like to congratulate the Olympic Council of Asia (OCA) on the signing of an agreement with Sony Pictures Networks India for broadcasting rights to the 19th Asian Games Hangzhou 2022, in India. This is the first signing of a rights-holding broadcaster for Hangzhou 2022 and marks the beginning of a new phase in the distributing of such rights for the event.”

* Electric vehicle manufacturers face major challenges that EV manufacturers face are in warehousing, packaging, and handling processes.

eWheelers Mobility, the largest marketplace for electric vehicles in India, has accelerated its journey towards EVs by unveiling a new EV Fulfillment Centre in Bangalore. The Fulfillment Centre is located at VGP Layout road, Kudlu, and is well equipped.

The eWheelers EV Fulfillment Centre makes it easier for electric vehicle manufacturers to overcome the many challenges they face when trying to scale their business up. At the same time, it will play a huge role in the widespread adoption of electric vehicles in India.

Vasu Deva Reddy Beerala, Founder and CEO of eWheelers Mobility said, “In the current scenario of air pollution and regular increase in fuel prices, consumers have become environmentally conscious and are shifting towards electric vehicles. Demand for EVs encouraged many companies to enter the electric vehicles market. The biggest challenge for EV manufacturers is maintaining an inventory and fulfilling customer orders where they don’t have dealers. eWheelers EV Fulfillment Centres help EV companies to maintain an inventory at our Fulfillment Centres for very low cost and deliver vehicles to the customers faster.”

He also added, “We had opened the first EV Fulfillment Centre in the national capital. After that, demand for EV Fulfillment Centres is growing continuously. To meet the demand we have opened EV Fulfillment Centres in Hyderabad and Bangalore and are opening two more in Maharashtra and Madhya Pradesh soon. Our aim is to establish EV Fulfillment Centres in every state by September 2022 to help the EV companies sell more during the festival season that starts from October.”

Electric vehicle manufacturers face several challenges when it comes to moving their products into the market. Some of the major challenges that EV manufacturers face are in warehousing, packaging, and handling processes. Developing a dealer network and preparing for the last mile delivery are also challenging.

eWheelers EV Fulfillment Services eliminate these obstacles by providing EV manufacturers with both warehousing facilities, as well as an advanced local delivery network that allows them to prepare efficiently for the projected orders they will receive. The Fulfilment Centre is a fully integrated warehouse facility and is the one-stop solution for electric vehicle manufacturers to help them grow their business. eWheelers EV Fulfillment Services allow the manufacturers to enter the market sooner by making only one model for customers to order.

The eWheelers EV Fulfillment Centre will have a significant part in the faster adoption of electric vehicles. The company has already committed to working with many leading electric vehicle manufacturers and is planning to make significant efforts in the industry as it continues to grow within the next decade.

~ “WWE Superstars with Rana Daggubati” campaign films will be rolled out in English, Tamil and Telugu languages ~

             

To celebrate the ever-growing popularity and fandom of WWE in India, Sony Sports Networks launches its new campaign, ‘WWE Superstars with Rana Daggubati’ that showcases the untold stories and heroics of WWE Superstars. Produced and conceptualized by Sony Sports Networks, the campaign will feature legendary stories of ten WWE Superstars narrated by South Superstar and a well-known WWE fan, Rana Daggubati in English, Tamil and Telugu.

The “WWE Superstars with Rana Daggubati” campaign will feature the extraordinary and lesser-known stories of ten WWE Legends and Superstars, both within the ring and beyond: The Undertaker, John Cena, Drew McIntyre, Roman Reigns, Randy Orton, Bianca Belair, Seth Rollins, Charlotte Flair, Big E, and Becky Lynch.

Sony Sports Networks has built its campaign around the human insight that there is a Hero in all of us and we just need to open our eyes to see ourselves in that light. The “WWE Superstars with Rana Daggubati” campaign films take us through the epic heroic journeys of these WWE Legends and Superstars: the challenges they faced and how they conquered their fears to overcome these challenges on their way to become superstars. While fans in India have always admired these WWE Superstars, their lesser-known stories will inspire viewers and motivate them to bring out their inner hero. This campaign by Sony Sports Networks not only celebrates these WWE Superstars but also applauds how they emerged victorious when dealing with the cards that life dealt them to become the superstars that they are today.

Roman Reigns with Rana Daggubati:

This is the story of Roman Reigns, one of WWE’s biggest Superstars, head of the table and the tribal chief who goes any extent to enforce his authority! Rana narrates Roman’s story and how he was born to be at the top of the WWE mountain. Roman was at his peak with fame and success when suddenly his cancer returned. But even this life-shattering news could not keep “The Big Dog” Down. Rana then explains how Roman beat his cancer to became “Head of the Table” and now everyone else must acknowledge him or face his wrath!

English: https://youtu.be/eijmONthkxA

Tamil: https://youtu.be/QBkCXrJlqf0

Telugu: https://youtu.be/mddEdV6SCas

Big E with Rana Daggubati:

Rana Daggubati narrates Big E’s story, a WWE superstar who will not stand for any injustice in society and can go to any lengths to spread happiness. Rana talks about Big E’s journey from being an introvert to becoming one of the most lovable superstars today and making his way up the ranks in WWE. This gentle giant has a golden heart and is a WWE legend in the making. Big E’s story and the film inspires viewers to stand against injustice across all walks of life.

English: https://www.youtube.com/watch?v=4O_uXwYaqYo

Tamil – https://youtu.be/DedptUpqnws

Telugu – https://youtu.be/1wk044TeUB4

Rana Daggubati, South Superstar and Face of the WWE campaign:

“I have been following WWE since childhood and I am a big fan. We only see the success of our favourite superstars but rarely know the struggles and hurdles they have overcome to be where they are today. I hope these films show our viewers another side of these WWE Superstars and inspire them to never give up in the face of adversity.”

 

Neville Bastawalla, SVP & Head – Marketing & On Air Promotions, Sports Channels, Sony Pictures Networks India:

The epic journeys of these WWE Superstars in the ring and beyond are too big not to be shared with our viewers. And therefore, we embarked on a mission to bring alive inspiring stories of 10 WWE Superstars: And who best to narrate them, than our very own Mahabali, Rana Daggubati, who happens to be a big WWE fan. 10 WWE Superstars. 10 Short Films. And that led to a beautiful series of films called ‘WWE Superstars with Rana Daggubati.’ I am sure that viewers will get an inside look into their perseverance that will inspire to bring out the hero in them.”

Franchise partner V-Asmi Farm Fresh opens the first store in Azadpur Mandi

– Lexotique franchisees to empower fruit vendors from urban and small towns with a seamless supply of global fruits

WayCool Foods, India’s largest agri commerce company, announced the launch of its franchisee of its global premium fruits brand –           L’exotique. L’exotique offers a range of exotic and best in quality fruits procured from the choicest of the orchards across the globe. Mr. Amrit Bajpai, COO, WayCool Foods & Products Pvt Ltd., and Mr. Alok V Dutta, Franchise Owner, and (Managing Director) of V-Asmi Farm Fresh Pvt Ltd, inaugurated the store at Azadpur Mandi, Asia’s largest fruits & vegetables wholesale market.

L’exotique store will have premium fruits like apples of different varieties, kiwi, pear, orange, blueberry, cherry, peach, plums, and much more. These fruits are directly sourced from one of the best orchards of New Zealand, Egypt, Vietnam, South Africa, Australia, Poland, Serbia, Turkey, Chile, China, Peru, and Italy. V-Asmi is an offshoot of a supply chain group Prowiz. Waycool intends to use this synergy of expertise in supply chain.

On the occasion of inaugurating L’exotique’s first franchise, Mr. Alok V Dutta, Managing Director, V-Asmi Farm Fresh Private Limited, said, “We are delighted to associate with India’s leading agri-commerce brand, WayCool and set up its first franchise for L’exotique in New Delhi. This partnership is a synergy of offering the best quality produce to our customers as we see a huge demand for imported fruits in Delhi and Northern markets; with L’exotique, we are confident to take nutritious produce & set a benchmark in this segment.”

Speaking on the launch, Mr. Amrit Bajpai, COO – WayCool Foods & Products Pvt Ltd. said, “We are happy to inaugurate our first franchise retail outlet of L’exotique in Azadpur Mandi, Asia’s largest fruits & vegetables wholesale market. The majority of the supplies to northern parts of India are done from Azadpur and with this franchise store, we expect our premium fruits to garner deeper penetration in the market.”

“There is an increasing demand for imported, and exotic fruits from cities and smaller towns but availability, and consistency in quality are critical bottlenecks. Despite the demand, fruit vendors and dealers are unable to serve their customers. We have direct tie-ups with one of the best orchards across 15 countries. The fruits are select picked based on our stringent quality parameters, packed right at the orchards. They are transported in a hermetically controlled supply chain by world’s renowned players like Maersk, A.P Moller, etc., and are distributed through WayCool’s tech-powered, and highly efficient supply chain across India. We want premium global fruits under L’exotique to reach every discerning customer across the country. ” added, Mr. Amrit Bajpai.

With the launch of the franchise model, WayCool creates an ecosystem to support franchise partners with supply, marketing, technology to deliver premium fruits to not just urban markets but also to tier-2 and tier-3 cities that are away from the port. WayCool will also offer state-of-the-art POS & CRM software amongst others and also plans to roll out an app that the franchise can use to get orders from the end customers.

L’exotique, is known for the distinctiveness of variety and traceability of fruits. Once procured, these fruits are then moved via a state-of-the-art supply chain to ensure the natural attributes of the fruits are retained to the

Previous studies also demonstrated additional significant strengthening of protection against Omicron by Sputnik Light booster, which can also be a universal booster to other vaccines to strengthen and lengthen their protection against Omicron.

• A unique comparative study conducted at the Italian Spallanzani Institute, the leading Italian research institute for infectious diseases, by a joint Italian-Russian team of researchers representing the Institute and the Gamaleya Center shows that the Sputnik V coronavirus vaccine demonstrates more than 2 times higher titers of virus neutralizing antibodies to Omicron (B.1.1.529) variant than 2 doses of Pfizer vaccine (2.1 times higher in total and 2.6 times higher 3 months after vaccination).
• The study was conducted in the equal laboratory conditions in the Spallanzani Institute in Italy on comparable sera samples from individuals vaccinated with Sputnik V and Pfizer with a similar level of IgG antibodies and virus neutralizing activity (VNA) against Wuhan variant.
• Sputnik V shows significantly smaller (2.6 times) reduction of virus neutralizing activity against Omicron as compared to reference Wuhan variant than Pfizer vaccine (8.1-fold reduction for Sputnik V in contrast to 21.4-fold reduction for Pfizer vaccine).
• The study demonstrates that Sputnik V neutralizes the Omicron variant by inducing robust antibody response associated with high levels of protection.
• Among the top quartile of individuals with high RBD-specific IgG antibodies, 100% of those vaccinated with Sputnik V were able to neutralize Omicron variant in comparison to 83.3% of individuals vaccinated with Pfizer.
• Among all samples, 74.2% of Sputnik V-vaccinated sera were able to neutralize Omicron vs 56.9% for Pfizer-vaccinated.
• The study discusses several reasons for Sputnik V eliciting stronger virus neutralizing antibodies against Omicron, including:
• Sputnik V develops a wider pool of antibodies to different epitopes in contrast to Pfizer vaccine, which utilizes the spike protein in a proline-stabilized form directed mainly to the specific epitopes, which were highly affected by the mutations in the Omicron variant;
• Heterologous prime-boost vaccination regimen of Sputnik scheme;
• Better mimicking of adenoviral vaccine platform of the infection.
• The data supports the results of the recent laboratory study by the Gamaleya Center published in MedRxiv[1] demonstrating that Sputnik V induces robust neutralizing antibody response to Omicron variant, which is further strengthened by Sputnik Light booster:
• As 80% of epitopes in the spike protein recognized by CD8+ T cells are not affected by the mutations in the Omicron variant, Sputnik V elicits strong and long-lasting T-cell response and is expected to provide durable protection against severe disease and hospitalization caused by Omicron.
• Sputnik Light as a booster significantly increases virus neutralizing activity against Omicron, which is comparable to titers observed after Sputnik V against wild-type virus, associated with high levels of protection.
• The Sputnik team stands for the open and transparent comparison of different vaccines and has initiated partnerships with other vaccine producers to conduct joint studies in a number of countries.
• In particular, a “mix & match” trial of a combination of Sputnik Light with vaccines produced by AstraZeneca, Sinopharm, Moderna and Cansino, conducted in 5 provinces in Argentina has demonstrated that Sputnik Light induces stronger antibody and T-cell response as compared to homologous regimen (two shots of the same vaccine).
• Each “vaccine cocktail” combination with Sputnik Light provided a higher antibody titer on the 14th day after administering a second dose when compared to original homogenous (same vaccine as first and second dose) regimens of each of the vaccines.
• Sputnik Light is a universal booster to other vaccines thanks to the optimal configuration of Sputnik vaccine’s adenoviral platform which provides better protection against Omicron and other mutations as demonstrated in multiple studies.
• Heterologous boosting with Sputnik Light has proven to be one of the best solutions to prolong the protection period of other vaccines. The Sputnik team urges immediate global, open comparative studies on Sputnik Light and other boosters to COVID vaccines. Any efforts to deter these comparative “mix & match” studies delay the end of the pandemic as the advantages of this most efficient approach will not be utilized.
• Sputnik V has been authorized in 71 countries with a total population of over 4 billion people, and Sputnik Light in more than 30 countries. Sputnik V and Sputnik Light have been developed using a safe technology that has been widely studied for over 30 years and have not been associated with rare serious side effects such as myocarditis or pericarditis. The highest safety and efficacy of Sputnik V and Sputnik Light was demonstrated in more than 30 studies and real-world data publications from more than 10 countries.
• Sputnik V and Sputnik Light can be stored in a conventional refrigerator at +2 +8ºC for 6 months, making them available globally, including in remote territories, without any need to invest in additional cold-chain infrastructure.

The Gamaleya National Research Center of Epidemiology and Microbiology (Gamaleya Center) and the Russian Direct Investment Fund (RDIF, Russia’s sovereign wealth fund, investor in Sputnik V and Sputnik Light coronavirus vaccines), today announced a unique independent comparative study conducted at the National Institute for Infectious Diseases Lazzaro Spallanzani (Italy) by a joint team of researchers of the Institute and the Gamaleya Center showing that 2 doses of Sputnik V provide more than 2 times higher geometric mean titers (GMT) of virus neutralizing antibodies to the Omicron variant of COVID than 2 doses of Pfizer vaccine (2.1 times higher in total and 2.6 times higher 3 months after vaccination).

An article by a team of 12 Italian and 9 Russian scientists led by Francesco Vaia, Director of the Spallanzani Institute and Alexander Gintsburg, Director of the Gamaleya Center, has been published in medRxiv (the preprint server for health sciences) and is available at:

The study was conducted in Spallanzani Institute in the equal laboratory conditions at the Italian Spallanzani Institute on comparable groups of sera from individuals vaccinated with Sputnik V and Pfizer, with no statistically significant difference in neutralizing activity against Wuhan variant.

The advantages of Sputnik V are the use of native S glycoprotein (spike protein without proline-stabilization and other modifications) and the use of a heterologous prime-boost vaccination regimen. The Pfizer vaccine utilizes the spike protein in a proline-stabilized form in contrast to Sputnik V. Proline-stabilization and other modifications may move an immune response predominantly to the actively mutating receptor-binding domain (RBD) of spike protein. In the Omicron variant, a substantial number of mutations were registered precisely in RBD, which is why such a significant drop in neutralizing activity against this variant may be observed in the sera of Pfizer-vaccinated.

Boosting with Sputnik Light as part of the “mix & match” approach may help address the lower efficacy of mRNA vaccines against Omicron as well as the documented, quickly waning, efficacy of mRNA vaccines against COVID-19. Partnerships between adenoviral and mRNA vaccines could provide for stronger protection against Omicron and other variants.

Based on the data collected by the Spallanzani Institute and results of previous studies, heterologous (“mix & match”) boosting with Sputnik Light is the best solution to increase other vaccines’ efficacy and extend the booster protection period as optimal adenoviral platform configuration provides better protection against Omicron and other mutations:

1. Sputnik Light as a booster significantly increases virus neutralizing activity against Omicron, which is comparable to titers observed after Sputnik V against wild-type virus, associated with high levels of protection. The study results were summarized in an article available at:

www.medrxiv.org/content/10.1101/2021.12.17.21267976v1

1. Sputnik Light has already shown strong results as a booster in “mix & match” trials in Argentina. A combination of Sputnik Light with vaccines produced by AstraZeneca, Sinopharm, Moderna and Cansino, conducted in 5 provinces (City and Province of Buenos Aires, as well as Córdoba, La Rioja and San Luis) has demonstrated that Sputnik Light induces stronger antibody and T-cell response as compared to a homologous regimen (two shots of the same vaccine). Each “vaccine cocktail” combination with Sputnik Light provided higher antibody titer on the 14th day after administering a second dose when compared to original homologous (same vaccine as first and second dose) regimens of each of the vaccines.
2. As duration of vaccine protection is key to avoid frequent boosting, authors of another study in Argentina have noted that protection against coronavirus remains stable following vaccination with the Russian Sputnik V vaccine as a consequence of antibody maturation, resulting in improved potency of antibodies to viral escape mutations:

2. The study conducted by a number of highly respected institutes in the US (Beth Israel Deaconess Medical Center, Harvard University, Ragon Institute of MGH, MIT and University of North Carolina) demonstrated that boosting Pfizer vaсcine with Ad26 vector produces optimal durable protection against Omicron with 4 times higher increase in Omicron-specific T-cells and 2.4 times in neutralizing antibody titers vs Pfizer booster. Sputnik Light is based on Ad26 vector and is the universal booster for other vaccines vs all mutations:

1. US study on 168 mln people showed that one-shot COVID vaccine based on Ad26 is superior against infections and hospitalizations to quickly waning two-shot mRNA vaccines. In the 6th month after vaccination, Pfizer protection against hospitalization waned 4 times, while there was no evidence of waning protection against hospitalization for Ad26 vector:

1. Another study conducted on almost 500,000 health care workers in South Africa demonstrated 85% efficacy of Ad26 booster against hospitalization caused by Omicron variant:

Partnership among vaccine manufacturers through heterologous (“mix & match”) boosting by other vaccines is needed to address the quickly waning efficacy of mRNA vaccines against COVID-19, which was documented in multiple studies:

1. The study in US among 65+ years old population demonstrated the decrease in mRNA vaccine effectiveness against Delta accelerated after month 4, reaching a low of approximately 20% in months 5 through 7:

1. According to Swedish data, the Pfizer vaccine’s efficacy against Delta strain is falling to below 30% after 6 months:

1. The UK Health Security Agency said those who had received three doses of Pfizer’s vaccine saw their protection against symptomatic illness caused by Omicron variant drop to 45% within 10 weeks:

Alexander Gintsburg, Director of the National Research Center for Epidemiology and Microbiology, said:

“The joint study by the Gamaleya Center and Spallanzani Institute confirmed the results obtained in our separate study published in December 2021. The hard scientific data proves Sputnik V has higher virus neutralizing activity against Omicron as compared to other vaccines and will play a major role in the global fight against this new contagious variant.”

Denis Logunov, Deputy Director of the National Research Center for Epidemiology and Microbiology, noted:

“The Spallanzani Institute is one of the leading European research centers and our joint study provided a unique opportunity for independent analysis of different vaccine platforms against Omicron. Adenoviral vector platform in the core of Sputnik V and Sputnik Light vaccines once again proved to be the best solution in creating strong and durable immunity against COVID and its new variants.”

Kirill Dmitriev, CEO of the Russian Direct Investment Fund, commented:

“Results of the study in Italy confirm Sputnik V offers the strongest protection against Omicron. The adenoviral platform has shown high efficacy in fighting mutations of COVID previously. Partnership of different platforms is the key and heterologous (“mix & match”) boosting with Sputnik Light will help strengthen efficacy of other vaccines in light of combined Delta and Omicron challenge.”

***

Russian Direct Investment Fund (RDIF) is Russia’s sovereign wealth fund established in 2011 to make equity co-investments, primarily in Russia, alongside reputable international financial and strategic investors. RDIF acts as a catalyst for direct investment in the Russian economy. RDIF’s management company is based in Moscow. Currently, RDIF has experience of the successful joint implementation of more than 100 projects with foreign partners totaling over RUB2.1 tn and covering almost all of Russia’s regions. RDIF has established joint strategic partnerships with leading international co-investors from more than 18 countries that total more than $40 bn. Further information can be found at www.rdif.ru

https://www.medrxiv.org/content/10.1101/2021.12.17.21267976v1

SBI General, one of the leading General Insurance companies in India, celebrates road safety week by launching an awareness campaign with a fun and quirky appeal. This campaign believes in bringing a behavioral change towards road safety in India and urging everyone to adhere. As per the report on Road accidents in India 2019, accident-related deaths were 1,51,113. This is certainly an alarming number that raises great concern and so it becomes imperative to ensure the adherence to traffic rules and regulations, thereby try to avoid catastrophic accidents.

SBI General Insurance aims to create awareness metaphorically through a series of comic strips, short videos and stickers to indulge the audience in an impactful manner. This campaign will run from 11^th to 17th January, 2022 that marks the Road Safety Awareness Week in India.

Considering how content on the digital platforms is predominantly being utilized / consumed through videos, SBI General has rolled out a series of short videos focused on personified road safety elements. These videos will spread awareness on different safety aspects like traffic rules, promotion of safe driving practices and prevention of road accidents.

Shefali Khalsa, Head – Brand and Corporate Communications, SBI General Insurance, said, “Through this campaign, SBI General Insurance aims to extend its responsibility in spreading awareness about road safety by engaging with millions of Indians through digital platforms. The purpose of this campaign is to encourage people to exercise caution on the roads and adhere to the traffic rules”.

 

Snapshot of the campaign video: Road Safety Week | Helmet and Keys | SBI General – YouTube

 

Expertly combining style with the latest tech, the newest range of Smartwatch by pTron boasts a best-in-class 1.7” large full touch display with robust features 

pTron, the rapidly growing and leading maker of affordable and high-quality digital lifestyle and audio accessories brand in India, has expanded its product portfolio for wearables with the launch of a new smartwatch pTron Force X11. With the promise of Style, Performance & Connectivity, Force X11 is here to keep you ahead of the game.
     

Commenting on the launch, Mr. Ameen Khwaja, Founder & CEO, pTron said, “We are always on the lookout to bring to our consumer’s products that not only look good but bring value to their lives as well. Our newest entrant in the Smart Wearable category – ‘Force X11’ is a perfect marriage of innovative technology and iconic design aesthetic at a price never seen before in the category, making it the perfect accessory to keep you ahead of the game. We have packed the Force X11 Smartwatch with features that are sure to impress the GenZ so that they enjoy more & pay less.”

Lightweight and ergonomically made, Force X11 features 1.7” large HD full-touch color display offering crisp graphics and amplified brightness. The elegant 2.5D curved spherical dial rests in a premium alloy metal casing. Built to last, Force X11 has been rigorously tested to ensure it makes for a perfect and comfortable all day and night wearable accessory.

Equipped with advanced health & wellness sensors, Force X11 efficiently & continuously tracks Heart Rate & other vital body functions like Blood Oxygen. From monitoring their heart rate throughout the day to being reminded to take a moment to reset with a guided breathing session, and even scheduling a daily walk, users can stay mindful of their intentions by tracking their wellness goals on Force X11. The smart devices also feature 7-Active sports modes to ensure overall physical and mental well-being in the COVID era. Force X11 offers a range of smart features to help you manage your day and quickly get the information you need most such as hands-free smart notifications for incoming calls, SMS and Social media alerts with wireless calling via the Bluetooth v5.0 chipset and the built-in microphone to keep you connected without having to hit pause on anything that you do.

With just 3 Hrs of charging time for an extended battery life of 7 days, Force X11 will outlast any activity you do during the day and still track your sleep at night. The Force X11 is compatible with DaFit App for both Android and iOS for an improved user experience. It allows access to a wide range of health data, set reminders, and customised watch faces.

IP68 rated for water resistance, the elegant & truly smart Force X11 is available in two stylish colors that fit seamlessly into your life: Onyx Black & Suede Pink. Force X11 is available on Amazon India at a special launch price of INR 2799/- and comes with one year warranty.

pTron Force X11 – Technical Specifications
Design:	Stunning 1.7” touchscreen digital display Sturdy & corrosion-resistant Zinc Alloy case, top ring & pushers
Connectivity:	Bluetooth V5.0 up to 10M
Sensors:	Heart Rate, SpO2, Blood Pressure
Battery & Charging	3 Hrs charging for 7 days battery USB magnetic charging
Audio & Video:	Yes, with Bluetooth Calling
Sports Modes:	24H Health Monitoring (Blood Oxygen, Heart Rate) 7 Active fitness modes
Daily Activity Trackers:	Pedometer, Calorie Burnt Count, Step Count, Sedentary & Hydrate Reminder, Sleep Monitor, Distance Travelled
Water Resistant:	IP68
Other Functions	BT Camera Remote & BT Music Player Raise & Wake Display Shake the Watch to Take a Picture

 

Product Link:

https://www.amazon.in/Force-X11-Bluetooth-Smartwatch-Waterproof/dp/B09N3NZHV7

https://www.amazon.in/Force-X11-Bluetooth-Smartwatch-Waterproof/dp/B09N3NFP71

#WearYourForce with #PoojaHegde Video: https://youtu.be/O9_nnC0u3Ns