Month: March 2022

Fix My Curls Announces Singer Palak Muchhal as its Brand Ambassador

Fix My Curls, an Indian wavy and curly hair care brand dedicated to helping people embrace their natural hair texture, has recently signed playback singer Palak Muchhal as its brand ambassador. The move comes as Fix My Curls looks to strengthen its connection with the youth and shift the narrative towards embracing curly hair instead of using chemical-laden alternatives. With a wide range of revolutionary products catering to various needs of everyone with curly and wavy hair, the brand aims to create an inclusive space for self-acceptance and love. The talented singer will be promoting various products under the Fix My Curls umbrella.

Fix My Curls

Known for her melodious voice and lustrous curly mane, Palak Muchhal has carved a niche for herself in the Indian music industry. The youth-centric icon has a slew of awards and accomplishments to her name and has amassed a major fan base on her social media channels. Besides being a part of major national and international concerts, she runs a charitable organisation for the underprivileged.

No Bad Hair Days Feat. Fix My Curls Curly Palak Muchhal

Link to the video: www.youtube.com/watch?v=my8CtatmPEw

Commenting on the association, Anshita Mehrotra, Founder of Fix My Curls said, “I am extremely delighted to have Palak on board as the face of the brand. I love her authenticity and keenness to embrace her curls. While I was growing up, there was an absolute lack of representation in the media for people with curly hair, more so in India. Despite over 60% of the world population donning wavy or curly hair, there has always been a genuine lack of products tailored to cater to this segment. With Fix My Curls I wanted to create an inclusive brand and thereby foster a supportive community of women and men who embrace their natural hair texture, and realise just how gorgeous their hair is. We are sure that our association with Palak will help more people connect with the brand and embrace their natural curls with all hearts.”

On this partnership with Fix My Curls, Palak Muchhal said, “This association is very close to my heart. The narrative to tame curly hair in an effort to attain a certain standard of beauty is highly constricting and stereotyped. The notion that beauty is definitive is harmful to a person’s self-esteem and should be shunned altogether. I vouch for beauty in all forms, and I am especially proud of my curly hair. I am big on flaunting it in my social media posts and carry it with pride. Being extremely conscious of the products I use, Fix My Curls approach to toxin-free styling of curls resonated with me. The products help define my curls and add volume to my mane. The little girl inside me who grew up with zero representation of curly hair in the media is really excited, and I look forward to an exciting journey ahead.”

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(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

Inaugural Sync Digital Wellbeing Summit to seek greater understanding of digital harms

  • The self-styled “Davos of digital wellbeing” will raise awareness of the hidden realities of our relationship with digital services
  • The two-day summit (29-30 March) will bring together academia, tech industry titans, cultural figures and policymakers for an exchange of ideas and solutions for improving our relationship with tech
  • Simon Sinek and leadership from IBM, UNESCO and Childnet amongst those expected speak at sessions across the Summit
  • Sync research indicates that nearly half of us (48%) spend more time online everyday than we would like

DHAHRAN, Saudi Arabia, March 24, 2022 /PRNewswire/ — As part of efforts to raise awareness of digital wellbeing issues, digital wellbeing program, Sync, is set to bring together leaders from across tech, academia, sports, culture and policy at the end of this month for its inaugural Sync Digital Wellbeing Summit.

Held between 29th and 30th March at The King Abdulaziz Centre for World Culture (Ithra), Saudi Arabia, the Summit will provide a platform for thought leaders to develop new solutions for protecting the wellbeing of digital media users worldwide.

Focusing in on five key areas of concern, Summit sessions will invite speakers to offer insight and perspective on the topics of digital addiction, privacy, fake news and misinformation, relationships and algorithms. It is hoped that the exchange of ideas and knowledge can help to inspire tangible change in how we interact with, regulate and design digital platforms.

Abdullah Al-Rashid, Director of Sync says: “Our understanding of the complex impact of digital technology and social media on our relationships, personal wellbeing and society trails far behind our understanding of the tech itself and how to get the most clicks, likes and engagements out of it. It’s only in recent years that we have begun to have conversations around the more harmful aspects of our relationship with digital and social media. As the pandemic drove even greater integration of digital tech into our lives, it’s important that we invest more into these conversations to ensure that we uncover the full picture, and in doing so, avoid proposing solutions that focus only on symptoms rather than causes, and are short-term, partial, isolated fixes rather than meaningful, holistic or lasting changes.

“The Sync Digital Wellbeing Summit will bring together the most prominent experts in this field, as well as key stakeholders, cultural figures and influencers to discuss issues of digital wellbeing on a scale never before organised. Summit sessions will see our thought leaders ask provocative, but necessary, questions about our relationships with technology; provide insights into its impacts and offer solutions to the challenges we face. Only by collectively asking the right questions can we successfully define the path to a healthier relationship with technology.”

Thought leadership

Amongst the roster of thought leaders expected to speak at the Summit, will be major figures representing tech, NGOs, charities, Governments and the cultural influencer community. The headline speakers include:

  • Will Gardner OBE, CEO at Childnet, UK
  • Mo Gawdat, Author, Entrepreneur and Former Chief Business Officer, Google [X], United Arab Emirates
  • Jonathan Garner, Founder & CEO, Mind Over Tech, UK
  • Ross Farrelly, PhD, Director Data Science & Artificial Intelligence, IBM, Australia
  • H.H. Princess Haifa Al Mogrin, Permanent Delegate of the Kingdom of Saudi Arabia, UNESCO
  • Angela Gandra da Silva Martins PhD, Vice-Minister, Human Rights for the Family, Brazil
  • Liz Sweigart PhD, Chief Product & Strategy Officer, Safe Kids AI
  • John A. Naslund, PhD, Instructor in Global Health & Social Medicine, Harvard Medical School
  • Gitanjali Rao, Innovator, Author, and TIME Magazine’s first-ever “Kid of the Year” in 2020

Will Gardner OBE, CEO at Childnet – a UK charity campaigning for a safer internet for children – said: “The online world provides incredible opportunities for children, but also presents risk, and this is the case for children all over the world. There is a clear need for policy, regulation, protections and education to keep pace with this fast-moving environment, to ensure children are able to look after themselves as well as others online, but also for this work to include the voice of young people, sharing their experiences, their concerns and their ideas. I am looking forward to engaging on how to progress this area at the Sync Digital Wellbeing Summit”.

Speakers attending the Summit will be invited to discuss a broad range of topics relating to digital wellbeing. Attendees can expect to hear experts talking to the latest thinking on a number of issues pertinent to digital wellbeing. Panel session and speech highlights will include:

  • The Psychology of Technology panel with Dr. Mohammed Alhajji, Director of the Behavioral Insights & Nudge Unit, Saudi Arabian Ministry of Health and Dr. Moritz Büchi, Senior Research and Teaching Associate, University of Zurich
  • Gen Z Versus the Digital World panel moderated by Rodney WJ Collins PhD, SVP & Director, McCann Worldgroup Truth Central and featuring Chantelle de Carvalho,  Producer, I am Gen Z and Othman Almoamar, Community Engagement & Research Program Manager, MISK Foundation
  • Scanning the Horizon – Tech Trends and Their Implications for Digital Wellbeing panel with Dr. Latifa Al-Abdulkarim, Assistant Professor, College of Computer and Information Science, KSU – King Saud University and Dr. Ross Farelly, Director, Data Science and AI, IBM, Australia
  • Does The Internet Need Warning Labels? debate with Matthew Bergman, Founder, Social Media Victims Law Center, Senior Partner, Bergman Draper Oslund Udo

A full Summit agenda will be announced in due course.

The Summit will also play host to an Agora, bringing together attendees in a public forum to help encourage the generation of new strategic ideas. This will involve breakout sessions where attendees will be able to share their thoughts on how to best promote the global digital wellbeing agenda. Led by topics discussed in the speaker sessions, the breakout sessions will cover ‘The Digital Wellbeing Future We Want’ and ‘Building A Global Digital Wellbeing Movement’.

During the Summit, Sync will doing deep dive sessions with SMEs and researchers from diverse nations, experience and background aimed at bringing together key insights around digital wellbeing with and the way forward and future of digital wellbeing.

Sync data illustrates growing concern for our relationship with tech

The Summit follows the launch of Sync’s first whitepaper[1], Global Digital Wellbeing Report 2021. The research illustrates how embedded new media and tech has been into our daily lives in recent decades, but with a particular focus on how such trends have accelerated as a result of the pandemic. Research from the Global Digital Wellbeing Report was also included in a paper published by Prof Justin, Department chair of Psychology at Zayed University, and the Sync Research Fellows. It was published in Frontier in Psychiatry, the most-cited Multidisciplinary Psychology journal in the world. As an open-access journal, the article is accessible for readers here.

Sync’s survey of 15,000 people, included in both the report and paper, found that:

  • Despite huge worries over online addiction and half of us admitting we skip sleep every week to remain online at night (rising to 69% among Gen Z), 19% of parents let their kids go online without any set time limits. 
  • Almost a third of us admit to misleading friends and family members about the amount of time we spend online, rising to 40% of Gen Z – those aged between 10 and 25 years old. 
  • Nearly half (48%) of us spend more time than we would like to online every day, and 43% of us have not had a single day off from social media in the past year. 
  • Three quarters of all respondents (75%) are now demanding governments invest more in high quality affordable care for online addiction and 61% say internet and social media addiction should be formally recognized as a medical condition.

Knowledge partnerships

Sync also recently announced another collaboration with the Digital Wellbeing Research Center at University of Milano-Bicocca which will use a holistic new approach to study college students’ relationship with their smartphones, including impact on concentration and anxiety in different social contexts.

Marco Gui, Director of the Center, says: “Every university student today owns a smartphone, delivering connectivity past generations could only dream of. But at what cost? We’re grateful for Sync’s support for our new methodology to investigate the potentially beneficial and harmful effects of being permanently connected.”

To find out more, visit https://sync.ithra.com/.

About Sync

Sync is a digital well-being initiative launched by King Abdulaziz Center for World Culture (Ithra) with a vision to create a world where we are all in control of our digital lives. The initiative is guided by extensive research in collaboration with global entities to understand the amplifications of technology and how it’s affecting our lives, and translate the knowledge gained into awareness campaigns, tools, experiences, educational content and programs aiming to raise the global public awareness around the topic.

To sync with Sync: Twitter https://twitter.com/SyncIthra, or Facebook https://www.facebook.com/SyncIthra

About Ithra

The King Abdulaziz Center for World Culture (Ithra) is one of Saudi Arabia’s most influential cultural destinations, a destination for the curious, creatives, and seekers of knowledge. Through a compelling series of programs, performances, exhibitions, events and initiatives, Ithra creates world-class experiences across its interactive public spaces. These bring together culture, innovation and knowledge in a way that is designed to appeal to everyone. By connecting creatives, challenging perspectives and transforming ideas, Ithra is proud to be inspiring cultural leaders of the future. Ithra is Saudi Aramco’s flagship CSR initiative and the Kingdom’s largest cultural centre, comprising an Idea Lab, Library, Cinema, Theater, Museum, Energy Exhibit, Great Hall, Children’s Museum and Ithra Tower.

For further information, please visit: www.ithra.com.

Follow Ithra on social media: Facebook (King Abdulaziz Center for World Culture), Twitter (@Ithra) and Instagram (@Ithra) #Ithra

[1] Developed based on a survey of 15,000 people in 30 countries commissioned by Sync and conducted by PSB Middle-East in June and July 2021.

(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

Seagram’s Royal Stag Raises the Bar at IPL 2022 in Partnership with Delhi Capitals

A city that spans three states must have a team that plays its cricket with a large heart and inimitable flair. Delhi Capitals, the beating ‘dil’ of the Indian Premier League, will collaborate with Seagram’s Royal Stag for the upcoming 2022 season. Royal Stag is delighted to be the Official Partner of the Delhi Capitals for many reasons: It is a team that is led by India’s talismanic wicketkeeper-batsman Rishabh Pant. What’s more, both the captain and the team are a perfect blend of youthful exuberance and the wisdom of experience. No wonder then, that the team’s passion, flamboyance, and expertise synergize with the brand philosophy of Royal Stag – ‘It’s Your Life. Live it Large’.

Royal Stag x Delhi Capitals Partnership

Cricket has always been central to Royal Stag’s brand communication. With this association for IPL 2022, Royal Stag is poised to further bolster its engagement with cricket lovers across the country and cement its loyalty towards the game via sustained engagement with fans throughout the season.

Delhi Capitals has been a team that has produced some of the most magical moments of IPL over the years. The silverware has eluded the team so far, but this unit under its indomitable and charismatic captain, Pant, will change that. Royal Stag is committed to loyally supporting Delhi Capitals in this quest, from the kickoff of the team’s first match on March 27th afternoon, till the final. It’s going to be a rollercoaster ride and we invite all the fans to jump in alongside us!

Speaking on the sponsorship, Kartik Mohindra, CMO, Pernod Ricard India, said, “IPL ensures that millions of men and women remain glued to the telecast across almost two months, living the highs and lows of their favourite teams. Delhi Capitals is a superb blend of international and Indian stars, and their brand of cricket is a heady cocktail of natural talent and astute strategy. We are very excited to partner with Delhi Capitals for the forthcoming IPL season. With young cricketing star Rishabh Pant captaining the ship for Delhi Capitals, we know we will get the attention of millennials towards our brand. Cricket being one of India’s biggest passions, we wanted to use the platform of T20 to connect with our consumers using the cultures of Delhi and ethos of the team Delhi capitals.”

Dhiraj Malhotra, Executive Director, Delhi Capitals said, “Our partnership with Royal Stag for the forthcoming season of the Indian Premier League is definitely going to be one of our big highlights, barring the sixes our players hit, of course! For us at Delhi Capitals, it’s important to associate with brands that value the sport and understand the emotions attached with it. Royal Stag stands for all of that, and I am confident this will be a successful partnership for both of us, as we look ahead to a splendid season of cricket.”

Shane Watson, Assistant Coach, Delhi Capitals also added, “From the first time I came to India in 2000, I have always known that Royal Stag has been associated with cricket. The brand has always had a deep relationship with cricket. It’s always in the front in any tournament that I have played. I think it’s going to be a great partnership between Delhi Capitals and Royal Stag.”

Royal Stag is an eminent brand, and we see an incredibly strong alignment with them.

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(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

Mingout: This Indian Dating app just made Holi possible in the Metaverse

Play Holi with friends and family without having to wash any clothes 

NEW DELHI and GURGAON, India, March 23, 2022 /PRNewswire/ — Mingout, a lifestyle and dating app with a uniquely Indian solution, hosted 20 of its selected users in the first-ever Metaverse Holi Party in the world on 18th March 2022.

“Yes. We celebrated Holi in the Metaverse! And there’s a simple reason why,” said Navdeep Kamboj, COO of Mingout. Watch the video preview. Click here

“Holi is the most fun festival in the year. Everyone comes out, celebrates, plays with color, dances, sings, eats. But imagine not being home on Holi. Being away from friends and family and all the sweets and celebration. You could be working in another city, you could be travelling, or you could be unwell. What do you do then?,” Navdeep added, bringing forth Mingout’s core reason to build a digital Holi arena.

Mingout has 5,000+ downloads, of which 60%+ individuals are away from their hometown. An internal survey suggested that over one in every 5 users did not have plans for Holi. Devanshu, CPO of Mingout, added, “I  haven’t been able to go home for Holi in the last 5 years. All we do is a video call. But that’s not the same as putting gulaal. And so we thought…why not give people a more immersive Holi experience. And so we hosted the Metaverse Holi!”

The Metaverse Holi comes 1 month after Mingout hosted the world’s first Metaverse date on Valentines week, 2022.

“Last month, we took one couple to the moon – in the Metaverse,” Harshveer, CMO, Mingout, said. “This month, we took 20 people to a Holi party where they could throw gulaal, dance, talk and chill with friends and loved ones. All from the comfort and safety of their home.”

Built in two weeks, Mingout’s Metaverse Holi party will now be a regular feature on the app. The company plans to host more Metavese events, including other festivals, concerts and even college proms. “…if you want, we can host your birthday as well!” Harshveer said. “Now that the technology is ready and tested, anything is possible. A Titanic date, an Oktoberfest get-together, or Halloween Trick o Treat! You can enjoy events and experiences from around the world, from your home. It’s exciting to be able to give people a dream evening of their choice!”

Mingout is always eager to receive any feedback and comments about this completely new idea, that is so fitting for the current times. Mingout is excited about recreating one’s dream dates and parties in the Metaverse.

About Mingout

Mingout is a lifestyle and dating platform that aims to connect individuals over common experiences. Started by graduates from IIM Calcutta, IIT Bombay and IIT BHU, Mingout is a seed funded startup in its launch phase.

Out to ‘disrupt dating’, Mingout has built a niche in the world of romance by ‘bringing the date back in dating’. Standing out as the only app in the world where you can date, not just match, Mingout has, over the last year, conducted 1000+ dates on the app.

Image: https://mma.prnewswire.com/media/1771263/Mingout_Metaverse_Holi_Party.jpg

(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

Ola Electric makes strategic investment in StoreDot, an Israeli company with extreme fast charging technology

BENGALURU, India, March 21, 2022 /PRNewswire/ — Ola Electric, India’s leading manufacturer of EVs, has invested in an Israeli battery technology company StoreDot, a pioneer in batteries with extreme fast charging (XFC) technology.

The investment in StoreDot is the first of several global strategic investments planned by Ola Electric as it looks to ramp up its core R&D in advanced cell chemistry & manufacturing as well as other battery technologies and new energy systems.

As part of the investment in StoreDot, Ola Electric will have access to the company’s state of the art XFC battery technology that charges a battery from 0 to 100% in just 5 minutes. Ola will also have exclusive rights to manufacture batteries integrating StoreDot’s fast charge technology in India.

The company plans to set up a gigafactory for manufacturing cells in the country to meet the demand generated by Ola Futurefactory, the world’s largest 2W factory, and has already submitted a bid under the Government’s PLI scheme for Advanced Chemistry Cell Battery Storage.

Bhavish Aggarwal, Founder and CEO, Ola, said: “We are committed to Mission Electric and to accelerate the world’s transition to electric mobility, our ambition is to build a complete ecosystem for EVs here in India. The future of EVs lies in better, faster and high energy density batteries, capable of rapid charging and delivering higher range. We are increasing our investments in core cell and battery technologies and ramping up our in-house capabilities and global talent hiring, as well as partnering with global companies doing cutting edge work in this field. Our partnership with StoreDot, a pioneer of extreme fast charging battery technologies, is of strategic importance and a first of many.”

Dr Doron Myersdorf, StoreDot CEO, said, “We are extremely excited to be entering into this strategic partnership with Ola. Both companies are committed to delivering a zero-emissions world, breathing clean air in our cities and ensuring that EV drivers never have to worry about charging times and range anxiety. Ola Electric’s plans to bring StoreDot’s extreme fast charging battery technology to India and manufacture for its range of EVs will offer Indian consumers vastly superior range and charging speed performance. We are also offering our customers a clear, hype-free technology roadmap that will extend far into the future of delivering 100 miles of range in just a 2-minute charge, within a decade.”

StoreDot has pioneered an extreme fast charging ‘5-Minute charge’ EV battery technology and plans mass production in a couple of years and is working on a ‘2-Minute charge’ technology to be commercialised in the next 10 years. Its silicon-dominant anode technology is a significant improvement over the conventional lithium-ion batteries, and reduces EV charging times from hours to just 5 minutes.

About Ola

Ola is India’s largest mobility platform and one of the world’s largest ride-hailing companies. Ola revolutionised urban mobility by making it available on-demand for over a billion people across 3 continents. Today, Ola continues to move the world to sustainable mobility through its ride-hailing platform as well as through advanced electric vehicles manufactured at its Futurefactory, the largest, most advanced, and sustainable two-wheeler factory in the world. Ola is dedicated to transitioning the world to sustainable mobility and making the world better than we found it.

Logo: https://mma.prnewswire.com/media/1770335/Ola_Logo.jpg

(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

Get Your AC Servicing Done Before Summer for Better Cooling

With summer around the corner, this can be an excellent time for their residential and commercial customers to get their AC units serviced for optimum performance

Like all the other electrical appliances, air-conditioning units also undergo natural wear and tear. Regular servicing is the most effective solution to ensure optimal functioning. Experts from Hitachi Cooling & Heating, one of India’s leading AC brands, recommend that their customers get their ACs serviced before the summer arrives and the mercury starts soaring.

With its wide range of energy-efficient products, the customer-centric brand offers professional AC maintenance services to deliver enhanced convenience to the customers.

People rely on air-conditioning units to keep their homes and offices cool and comfortable during the summer months. But for the AC unit to deliver the expected cooling performance, all the vital components inside the unit should function flawlessly. Therefore, we recommend our customers to get their ACs regularly serviced by the company authorized service team, especially before the summer, for optimal cooling.

The brand already has an extensive presence across the country and makes use of high-tech, automated, and non-automated mediums to ensure that customers can effortlessly get their ACs serviced by the company.

Our technicians periodically clean the AC unit during a service visit and lubricate the internal components to ensure the AC is clean and functions flawlessly. In case of emergencies, we also offer priority responses. To make it easy for our customers, we have a robust customer care team that ensures every service request is attended to promptly. Customers can reach us 24/7 by calling on a dedicated customer care number, visiting our website, emailing us, downloading our App, or even sending a message on WhatsApp.

It is always wise to get an air conditioner serviced by qualified professionals for the best results. Hitachi customers can raise service requests through any of the following mediums – Download App: Android and iOS.

About Johnson Controls Hitachi Air Conditioning India Ltd.

Johnson Controls-Hitachi Air Conditioning India Limited is a joint venture company of Johnson Controls, US and Hitachi Appliances, Japan. Through this joint venture, we have combined the rich heritage and innovative technology of Hitachi with industry-leading expertise and a global network of Johnson Controls. The partnership is aimed at addressing the cooling needs faster, smarter and much more efficiently than ever before. Our customers will stand to benefit from our world-class R&D centres, where our researchers work tirelessly to provide innovative solutions and quality products that are designed to meet every expectation. Johnson Controls – Hitachi Air Conditioning Company has a global presence, out of which India unit is called “Johnson Controls-Hitachi Air Conditioning India Limited”.

Johnson Controls-Hitachi Air Conditioning India Limited manufactures a wide range of products under the Hitachi brand, such as room air-conditioners (Split & Window ACs) to commercial air-conditioners including Chiller, Cassette Air conditioners, Ductable air-conditioners & VRF systems. Our company is not just limited to making air conditioners but also, into trading of Refrigerators.

Johnson Controls-Hitachi Air Conditioning India Limited’s headquarter is situated in Ahmedabad, Gujarat with a manufacturing plant in Kadi, Gujarat. Johnson Controls-Hitachi Air Conditioning India Limited is amongst the top air-conditioning companies in India.

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(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

Channelier FMCG Awards 2021 Honour India’s Best FMCG Brands

India’s first and biggest networked distribution management platform, Channelier hosted the Channelier FMCG Awards on 18th December 2021, one of the world’s biggest accolades honouring the brands and products of the Consumer goods industry. The annual Channelier FMCG Awards recognizes and celebrates the success of FMCG companies across India and is a recognition of the sweat and tears that went into driving the nation’s economic engines of the country.

Channelier FMCG Awards 2021 honour the best FMCG brands of the country

YouTube Link: youtu.be/oW_sa761vwg.

The 2nd edition of the Channelier FMCG Awards, kicked off with a welcome address by Ankur Gupta, Founder, Channelier. “Our entire life at Channelier revolves around the FMCG sector and today, we are here to recognize these brands and appreciate the roles they play in enriching the lives of our families, amidst all the challenges that FMCG industry has faced due to the pandemic,” he said, setting the tone of the event.

Channelier FMCG Awards 2021 received more than 1000 nominations by FMCG brands across the award categories of Product Launch of the Year, Product of the Year and Brand of the Year. The Product Launch of the Year Award celebrates the efforts of FMCG companies who continuously develop new products, brand extensions and packaging updates to meet the new industry standards and demands of the consumers. The Product of the Year Award celebrates the best products in the market in different categories of FMCG products and rewards manufacturers for quality, strategy, marketing and other parameters. The Brand of the Year is a distinctive and premier recognition for a brand recognized as a champion in its industry category based on current year market standing and consumer preference. The brands and products cater to the categories of kitchen essentials, bakery and milk products, beverages, snacks and packaged foods, beauty and hygiene, cleaning and household, pet care, meat and poultry, baby care, pleasure goods and many more.

The jury consisting of top business leaders, business leaders, investors and startup entrepreneurs had a difficult call to decide the winners. The judging process was impeccable, completely transparent and thoroughly rigorous, and factors such as strategy and vision, packaging, marketing strategies, product quality, operations, social responsibility and innovation helped the respected jury members to finalise the winners.

Although there is no value that can be placed on accolades for recognition and respect. Channelier FMCG Awards awarded the winners with digital seals that can be used to highlight their win on their website, product packaging, social media pages, and any other promotional material for an entire year, awards of excellence, certificates and coffee table book featuring the brand stories and achievements to be shared with over 100 leading FMCG retailers.

Channelier FMCG Awards provided a unique opportunity for FMCG brands to get recognized and showcase themselves and their products to the Indian market. The winners shared their winning posts across all the social media platforms like LinkedIn, Instagram, Facebook with the hashtag #FMCGawards and it was trending for weeks post the event. The team congratulates all the winners and wishes them all the best for their future endeavours.

Channelier is a highly configurable distribution management platform with integrated sales force automation. Channelier has worked with numerous FMCG companies allowing them to reach billions of Indians through a network of millions of distributors, stockists, wholesalers and other channel partners. Everyday thousands of sales executives across the length and breadth of this country operate Channelier on their smartphones adding buyers, taking orders, enquiries, recording payments, recording stocks, and the backend ensures that the systems of their brand managers, account managers, sales managers are updated real time. The D2C division of Channelier allows D2C brands to manage their entire dashboards through a single dashboard. Channelier’s vision for the consumer goods industry is to leverage the use of technology to enable smoother and efficient operations to help the FMCG brands and companies achieve their true potential.

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(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

The Crypto Launchpad; One-stop Solution for all your Crypto Projects

Blockchain is just a platform, and its technology allows those cryptocurrencies and their digital tokens to operate within it. Essentially, any transaction capable of being recorded can look to the use of blockchain, whether they be medical records, immigration information, birth certificates, insurance policies – all of that data can be stored and guaranteed over a blockchain.

The Crypto Launchpad Team

Here comes the part of a leading agency “The Crypto Launchpad” that has partnerships with leading giants of the crypto space. Let’s have a look at how it’s helping crypto projects to achieve their desired success.

With the crypto Launchpad, we can imagine a world in which contracts are embedded in digital code and stored in transparent, shared databases, where they are protected from deletion, tampering, and revision.

The Crypto Launchpad is a Dubai-based crypto solution providing company run by four determined and dynamic youngsters – Mr. Vinay Chandra Lal, Mr. Inayat Hussain, Mr. Rohit Prakash, and last but not the least Mr. Harshit Bhatt.

The Crypto Launchpad has a team of cryptocurrency and blockchain experts. These experts have years of experience in the technology and marketing domain. They provide a client with a complete facility of token development, deployment, and customization with effective marketing. They understand the importance of strong tokenomics and share their experience with clients.

In this world, every agreement, every process, every task, and every payment would have a digital record and signature that could be identified, validated, stored, and shared. Intermediaries like lawyers, brokers, and bankers might no longer be necessary. Individuals, organizations, machines, and algorithms would freely transact and interact with one another with little friction. This is the immense potential of blockchain.

Consider how business works now. Keeping ongoing records of transactions is a core function of any business. Those records track past actions and performance and guide planning for the future. They provide a view not only of how the organization works internally but also of the organization’s outside relationships.

So, the question which we must now ask ourselves: whatever we call it, do cryptocurrencies, really deserve this much attention. Should we care this much? What will the impact of crypto be in the long term? The only answer is the Crypto Launchpad one-stop solution for all.

For more information, please visit: thecryptolaunchpad.com.

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(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

PLDT BREAKS GROUND FOR 11TH AND LARGEST HYPERSCALE DATA CENTER

MANILA, Philippines, March 19, 2022 /PRNewswire/ — PLDT has commenced construction of its 11th and largest hyperscale data center facility to expand its network of world-class data centers and position the Philippines as the next digital hub and destination in Asia Pacific.

VITRO Sta. Rosa underscores the PLDT Group’s commitment to constantly invest and elevate the digital infrastructure readiness of the country through the sustained expansion of its international and domestic fiber capacities, 5G roll-outs, and world-class data center facilities.

VITRO Sta. Rosa will rise as the country’s largest data center campus by far – a five-hectare PLDT property in the booming industrial city of Sta. Rosa. It is the first in a series of data center builds totaling to a power capacity of 100MW. The data center facility is designed to be energy efficient utilizing the latest innovations in cooling and power redundancy, Tier-3 certified and Tier-4 ready, and with the highest level of network diversity and resilience with at least three fiber routes from PLDT and augmented by routes from other carriers.

It will host the country’s richest internet ecosystem and premiere internet exchanges, making it the most ideal location for Availability Zones and Points-of-Presence of hyperscalers, as well as for critical systems of Enterprises.

“The PLDT Group is one with the nation in building a digitally advanced Philippines and making our country the next hyperscaler destination in Asia Pacific. With VITRO Sta. Rosa, we aim to set the benchmark in infrastructure resilience, operational excellence, global competitiveness and world-class sustainability,” shared PLDT and Smart President and CEO Alfredo Panlilio.

PLDT has partnered with Meralco to build a dedicated substation on-site that will directly supply the data center’s power requirements, ensuring higher levels of system reliability, and a more efficient delivery of electricity.

PLDT has partnered with RED Engineering a leading provider in green infrastructure design and engineering. PLDT and RED will co-develop the design of the facility based on global LEED standards and the PLDT Group’s UN Sustainable Development Goals.

With over 20 years of operational experience, the PLDT Group’s data center expertise and globally certified engineers through VITRO Data Center operations come next to none in the industry. It affirms the PLDT Group’s vision of being a prime enabler of the country’s digital economy through world-class digital infrastructure and services that place the Philippines in the leading edge of the hyperscale Asia Pacific arena.

(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

Yamaha Revolutionizes Portable Music with the Launch of ‘PSR-E473’ 61-key Keyboard

An ideal starter kit for budding musicians with 820 voices, quick sampling, groove creation, and a lot more

Yamaha Music India a leader in Musical Instruments, Pro Audio & Audio-Visual Equipment announces the launch of PSR-E473 – a 61-key touch-sensitive keyboard with a powerful sound engine. The Yamaha PSR-E473 is a great investment for those who are looking for an all-rounder and economical starter kit for their musical career. However, the PSR-E473 is not only meant for beginners but can also be used by professionals since it delivers the same pro-quality sound that is found in high-end models.

Yamaha PSR-E473

Speaking on the occasion of the new keyboard launch, Rehan Siddiqui, Business Head Musical Instrument Yamaha Music India said, “With a strong focus on the developing market, Yamaha takes pride in introducing yet another Made in India product from our Chennai Factory. The PSR-E473 is aimed at helping budding and professional music artists to take their work to another level. The keyboard is completely loaded with all the augmented effects and a wide range of styles, including all the latest hits and grooves from around the world. Be it for practicing or for taking your performance live on a stage, the Yamaha is destined to help every music artist to reach their glory.”

Introducing the latest in music power, the Yamaha PSR-E47E is a powerful all-rounder keyboard that can be your partner for life. Whether you are a beginner, brushing up your old skills, or a complete professional, the PSR-E473 is a superb investment with a very economical price tag.

The new Yamaha PSR-E473 features a plethora of functions that can boost your performance from the time you lay your hands on it. A revamped control panel and LCD now take the place of the old-style numeric pads and get direct access buttons. An optimized control panel makes it even quicker to access voices, styles, and functions allowing you to focus completely on your skills and creativity. Additionally, there’s individual L/R channel outputs and Mega Boost available for better sound performance.

The keyboard features 820 Voices, 290 Styles, Digital sound field Processing Effects, World Content, and Super Articulation Lite to enhance your music creation with ease. Twin Live Control Knobs for easy manipulation and quick response, Motion Effects, a Pitch Bending Wheel, Direct Directory access, Groove Control, and Quick Sampling are all available at your fingertips for instant music composition so you don’t lose out on your performance. And lastly, you can also connect the keyboard to your laptop and tablet for recording or plug out into a PA system with the microphone input for vocal effects so your performance can take centerstage.

So, go ahead, combine your skills, expand your talent and create music with the all-new revolutionary Made in India Yamaha PSR-E473 Portable 61-Key Keyboard.

Pricing and Availability:

The Made in India Yamaha PSR-E473 61-key Keyboard is available at an MRP of INR 19,990/- through Yamaha authorized outlets and Online Store of Yamaha Music India.

About Yamaha Music India Pvt. Ltd.

Established in 2008, Yamaha Music India Pvt. Ltd. has made a name for itself in the list of top suppliers of Musical Instrument, pro-audio & audio-visual equipment. The company is headquartered in Gurugram, Haryana with its factory being in Chennai, Tamil Nadu. Yamaha Music India is one of the leading sellers of musical instruments providing excellence in our products and services. Yamaha commits to caring for end-users by providing the best quality product.

For more information, please visit: yamaha.com.

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(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)