Month: March 2022

SBI General Insurance boosts #FinancialIndependenceforWomen this Women’s Day aimed at educating women on the importance financial planning

 

This International Women’s Day SBI General, one of India’s leading General Insurance companies, underlines the importance of financial independence for women through a holistic campaign which includes a survey bringing intriguing insights, a panel discussion on “Importance of Financial Independence” and further leveraging the campaign on social media. The survey was conducted to understand the perception and understanding of financial independence amongst women, examine the triggers and barriers to being financial independent.

Being financially independent is a crucial goal for all of us, however, the notion of the same is subjective and can mean different things, especially for women. For working women, being financially independent may mean making her own financial decisions or being self-sustained by earning and managing their own money. However, for a homemaker, it may mean having monetary independence, freedom and the ability to spend money whenever they want or sustain themselves during emergencies.

SBI General’s study reveals that being financially independent ranked among the top 3 priorities for women.

Interestingly, although women do associate a high level of importance with financial independence, majority indicate that they do not earn enough to be financially independent, and its therefore unsurprising to find in the survey that nearly 50% do not feel financially independent. The lack of financial independence is more evident in Tier 2 cities and amongst non-working women.

Basis the studies, about 33% of the women finds “cost of living” as one of the challenges or barrier for being financially independent. On the other hand, 1 in every 4 women indicate social / family restriction or lack of guidance from home as a barrier.

Encouragingly, in the survey, about 53% women have taken steps to save and invest, as proactive steps to become financially independent. However, only 38% women have claimed to be insured as a step to be financially independent.

Commenting on the insights from the survey, PC Kandpal, MD & CEO, SBI General Insurance, said, “Today more and more women in India are focusing on being self-dependent and financially secure. However, the study shows, most women are still not self-dependent especially in financial matters like investment and insurance. In fact, our study highlights that while women strive to be financially independent, one-third of the women find lack of proper information and knowledge about investment & insurance, as one of the pulling factors.”

“Only 38% women have claimed to have insured themselves to be financially independent, signaling low levels of awareness and insurance penetration. There is a need to equip women with the necessary information so that they can make more informed choices about their finances. Our efforts are centered on this premise, and we will continue to undertake initiatives that make financial independence for women a part of mainstream discourse”, she added.

SBI General is proactively supporting the importance of #FinancialIndependenceforWomen by raising awareness around the importance of financial planning and educating women on the role of securing their future by opting for the right insurance plan. Apart from the survey, the company has also hosted a panel discussion on “Importance of Financial Independence” with intriguing discussions, views and guidance from eminent speakers like Shefali Khalsa, Head – Brand & Corporate Communications, SBI General Insurance, Sudha Menon, renowned author and columnist with 6 books to her name, Patricia Narayan, Founder, Sandheepa Group of Restaurants, Kamana Chibber, Clinical Psychologist & Head – Mental Health, Fortis Healthcare coming from different walks of lives. Alongside the company is driving a digital campaign on its social assets and amplifying the message through interesting content and infographics across social media platforms.

Key findings of the survey conducted by YouGov, supported by SBI General to underline the importance and views of women on being Financially Independent:

• Being financially independent ranks in top 3 priorities of women
• 3 in 10 women consider buying insurance as an important step towards being financially independent
• While women seek information from the internet for financial planning, family guidance had highest influence when it comes to making any financial decisions
• 53% women have taken steps to save and invest, however, only 38% women claimed to have insured themselves for future emergencies
• 82% of women associate ‘independent and confidence’ synonymous to Financial Independence

Other findings of the study include:

• While women seek information around finance and investing across multiple media channels (online and offline), family guidance (22%) has the highest influence on their ultimate investment. Women therefore need to be encouraged to find more information on their own and take their financial decisions independently
• The study highlights that seeking professional help for their finances is rare among women. Even among those who consider themselves as financially independent. In fact, according to the study, while only 17% women had consulted a financial planner so far, one-third (34%) of the women also indicated a need for support/guidance from finance experts to be financially independent.
• 48% women consider increasing investment and savings as important steps to elevate the level of financial independence
• Majority (77%) of the women consider having individual bank account even after marriage, important as a part of being financially independent
• Only 30% women related financially independence with pre-empting emergencies

The survey was conducted in collaboration with YouGov, with over 1000 women in the ages of 25-45, residing in Tier I and Tier II cities across India. It captures insights from the top 6 metros, as well next 20 cities, including mini metros such as Ahmedabad, Lucknow, Pune and cities like Agra, Jaipur, Indore, Bhopal, Kanpur, Nagpur, Vadodara, Surat, and Chandigarh.

Institute of Management Studies, Noida organized felicitation award to the university toppers and book launching ceremony. The ceremony was preceded in the presence of Neha Sharma, Indian Film Actress and Social Activist, Dr. Hari Krishna Maram chairman of Vision Digital India and Vice-chancellor Global Digital University and Senior Director of IMS Noida, Dr. Kulneet Suri.

The appreciation for University Merit Holders was felicitated with awards to Akanksha from BCA (2018- 2021) securing the first position while Mannu Sahu from Journalism. Speaking on the occasion, the chief guest said, “Marks and credits along with knowledge are the passports for success, another important aspect for success is leadership qualities. Apart from knowledge, hard work is the key to success. Students need to set up serious Goals, plan to achieve through time management.”

While congratulating University toppers, Dr. Kulneet Suri, Senior Director of IMS Noida said, “Our institute always gave the best results in the exams and this year also our students made it. The management keeps on providing the best atmosphere and infrastructure to students for their growth and development. We wish all the university toppers good luck for their future endeavors.”

The felicitation award ceremony is organized to make students motivated towards their goals and perform well in their academic life. The institute helps students to nourish and grow in all the perspectives of life and this is the result of hard work that IMS students secured university rank holders.

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(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

On International Women’s Day, the Valuable 500 – the largest network of global CEOs committed to disability inclusion – has launched the first global directory of B2B consultants and service providers specialised in disability inclusion and accessibility – over half of which are female founded or led. The Valuable Directory, hosted within the Valuable 500’s Digital Hub, convenes business disability intelligence and experts from across 6 continents and 19 countries to assist the Valuable 500 collective in advancing disability inclusion.These consultants have a strong diversity of expertise within digital, physical and cognitive accessibility as well as tools for inclusive recruitment and branding practices. LONDON, March 8, 2022 /PRNewswire/ — This first iteration showcases 77 businesses out of 140 that applied after vetting by 21 thought leaders across the global disability space. This is the first directory of its kind created by disabled people for disabled people. Further members will be added on an annual basis. The Directory includes, but is not limited to, expertise within the realms of: Inclusive marketing Organisational culture Accessible physical environments Digital accessibility Inclusive recruitment Mental Health & Safety training Consumer research Stephane Leblois, Director of Partnerships, the Valuable 500 commented: “It’s truly exciting to have closely collaborated with our colleagues in the disability community to create this unique community of disability inclusion experts. By creating this global directory, we’ll be able to further support the Valuable 500 companies in advancing their disability inclusion and accessibility work” The Valuable Directory is the latest tool provided to assist members to successfully address this $13 trillion market and benefit from the significant pool of talent, and diversity of thought of people with disabilities as employees and customers. Caroline Casey, Founder, the Valuable 500 commented: “I’m delighted that over half of the businesses featured in our Directory are led by women. This year’s International Women’s Day theme sends an important message about ‘breaking the bias’. If we are ever going to achieve true equality across every societal, cultural and business area, then we need to break all the biases which have become standard practice. For me, this extends beyond a singular gender barrier to the multi-faceted reality which is often overlooked – such as disability. We cannot have a hierarchy of inclusion or a siloed approach. Inclusion must be for all or not at all. Inclusion cannot be pick ‘n’ mix.” For more information please visit: www.thevaluable500.com

(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

Sonalika Publications has been known to hold a firm belief in the importance of education to build a firm foundation for a better society and a brighter future. Sonalika Publications has focused on promoting inclusive education to reach every nook and corner of the country. They aim to bring out a variety of publications by introducing different genres, all with the motive to make learning interesting, by breaking the monotony. Sonalika Publications aim to make education accessible to all and hence, their mission is aligned with the simplification of the lessons to make them as easy and comprehensible as possible.

Mrs. Surbhi Mittal, Director Sonalika Group CSR

Another stride in the direction of inclusivity Sonalika Publications has taken is by making publications bilingual, available in English as well as Hindi. Environment sustainability is another important aspect that Sonalika Publications highly reveres and they haven’t left this stone unturned. All their books are made from recycled paper. This corroborates their ideals because they believe sustainability and knowledge to be two sides of the same coin. Lessons with an amalgamation of stories with interesting activities for the cognitive development of young minds is how they deliver the idea of active learning.

Right from the first publication, Sonalika Publication has made sure to intrigue the minds of young readers, in a way that inspires them. Yet again, they are back with a new series, ‘Tales of Different Tails’ that captures other essential values – preserving your inner child and living a life full of fun. This series aims to capture the essence of childlike wonder in everyday life, especially during all the shenanigans in friendships. It aims to capture how curiosity coupled with playfulness is the perfect equation to capture the essence of the same. ‘Tales of Different Tails‘ is a celebration of ‘monkeyness’ in our hearts, penned with love by a mother-son duo, of Annant Mittal and his mother, Mrs. Surbhi Mittal.

Mrs. Surbhi Mittal, Director Sonalika Group CSR, says about Tales of Different Tails, “We believe, more than ever, in today’s digital age that books have become more important and powerful as they carry stories rooted in our culture, moral values, and learning. The art of storytelling can be best done through characters and animals which children love and relate to. The values and spirit of “monkeyness” are what make Tales of Different Tails a wonderful read for children and adults alike as it brings out a child in all of us.”

Bringing books with ambition that makes sure to teach love, friendship, and trust, develop imagination, curiosity, and intelligence, Sonalika Publications celebrates the healthy growth of children. Sonalika Publications, will be coming up with more interesting topics to impart education is fun-filled way.

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NEW DELHI, March 7, 2022 /PRNewswire/ — The most comprehensive book for freelancers ever written – Packed with proven freelance know-how, including advice from world-class experts like David Allen (Getting Things Done), Adam Grant (Give and Take), Austin Kleon (Show Your Work), and David H. Hansson (Remote: Office Not Required). The Freelance Way is THE business book for independent professionals. It presents the best available and fully up-to-date freelance know-how, compiled from hundreds of quality sources, including surveys, the latest market data, advice from world-class experts, as well as real-life experiences and stories from hundreds of professionals in different fields and countries, which makes the book highly relevant to freelancers worldwide. The contents of this volume cover all the basics and best practices for beginning freelancers, as well as advanced career strategies and tools for freelance veterans. There are practical tips for greater productivity, successful teamwork, smart pricing, powerful business negotiations, bulletproof personal finance, effective marketing, and much more. On the publication of the Indian edition, Robert Vlach, says, “India’s digital economy is surging and the prospects of its knowledge workers along with it. Hence, I envision a future where Indian freelancers will work directly with clients from all over the world and keep all the profits. They know the language and have marketable skills; the only missing piece is the proven know-how for developing a truly independent freelance business.” Sachin Sharma, Executive Editor, HarperCollins India, says: “The Freelance Way is the definitive book when professionals decide to go solo. In the post pandemic world, we have seen how people have embraced an independent, non-nine-to-five culture and explored a wonderful life outside of their regular jobs. For freelancers, this is the most interesting phase in history. Robert has written a phenomenal book that will serve as a lighthouse to the freelancing community.” Print price: 499/- AUTHOR BIO Robert Vlach is a senior business consultant, specializing in supporting independent professionals and business owners. In 2005, he founded one of the largest national freelance communities in Europe, which is currently being expanded into Freelancing.eu. In 2012, he founded Europe’s first think-tank for freelancers, which meets regularly in Prague and other cities as well as online. He has been holding freelancing courses for more than a decade and has consulted on over 300 business cases with individuals, startups, and companies. About HarperCollins Publishers India: HarperCollins Publishers India is a subsidiary of HarperCollins Publishers. HarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Prabha Khaitan Woman’s Voice Award, Sahitya Akademi Award and the Crossword Book Award. HarperCollins India has been awarded the Publisher of the Year Award three times: at Publishing Next in 2015, and at Tata Literature Live! in 2016 and 2018. For more information, please write to Aman Arora at aman.arora@harpercollins.co.in Logo: https://mma.prnewswire.com/media/1249409/HarperCollins_Publishers_India_Logo.jpg

(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

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MUMBAI, India, March 5, 2022 /PRNewswire/ — Pearl Academy Mumbai organized convocation ceremonies for the graduating batches of 2021 and 2020. It was a huge milestone for the students as they celebrated their graduation and the beginning of a new inning. Chief guests for the convocation ceremonies were business leaders Aashish Shah, Co-founder and COO, Pepperfry and Chintan Patel, Managing Director, Deesan Group. Pearl Academy also unveiled its newly upgraded and iconic Mumbai campus in the presence of luminaries from the world of Bollywood, media, entertainment, fashion, design and business who joined the celebration and appreciated the institute for nurturing creative talent. The state-of-the-art campus has undergone a vibrant and a quirky makeover and upgraded with latest labs, studios and other infrastructure. The reimagined campus reflects Mumbai’s rich culture and accentuates the spirit of Mumbai. The unconventional artwork is done by Graffiti artistes from Kalakarah as they beautifully captured the elements that makes the city so special. Speaking on the convocation ceremony, Aditi Srivastava, President, Pearl Academy said, “At Pearl Academy, we encourage students to be innovative and think out of the box. Today, Creativity and Design is an answer to several existing problems, and we equip our students with the right skills and knowledge to solve these problems in a sustainable manner. The institute has been at the forefront of introducing the latest technologies to the students so that they are industry ready to achieve their goals and become the leaders of tomorrow.” Towards the end of the convocation ceremony, the graduating batch took an oath for the advancement of the society and to be committed towards the progress of the nation without compromising on morals and ethics. About Pearl Academy Pearl Academy is India’s leading creative education institution as per industry surveys by ASSOCHAM, India Today- MDRA, Outlook-Drshti & I-CARE, The Week- Hansa, Business of Fashion, and The Economic Times. The institute offers 40+ under-graduate, post-graduate, and professional development programs in design, fashion, business, and media through its campuses in Delhi-South, Delhi-West, Jaipur, Mumbai, and Bengaluru. For 29 years, Pearl Academy has been a catalyst for success for its students through its unique Total Learning System, constructive tie-ups with industry bodies, and international universities that are strongly reflected in its placement record of over 98% year-on-year with companies like PhonePe, Accenture, Adobe, Deloitte, Capgemini, IBM, Paytm and Innovaccer. For more information, please visit: www.pearlacademy.com. Image: https://mma.prnewswire.com/media/1759585/Pearl_Academy_Mumbai.jpg Image: https://mma.prnewswire.com/media/1759584/Batch_2021_Pearl_Academy_Mumbai.jpg Image: https://mma.prnewswire.com/media/1759583/Batch_2020_Pearl_Academy_Mumbai.jpg Logo: https://mma.prnewswire.com/media/1595060/Pearl_Academy_Logo.jpg

(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

• A comprehensive and personalized solutions platform, available in 6 languages
• Tamil/ Kannada/ Telugu /Hindi/ Marathi & English
• Key utilities featured are Mandi prices, Automated Soil Labs, Crop health
• App to be made available Free of cost to Farmers
• Aims to enable small, medium and marginalized farmers to increase their income and profitability through using Artificial Intelligence, advanced analytics, and encourage natural farming

 

WayCool Foods, India’s fastest growing Agri-commerce company, today launched its next-gen Ai powered ‘Outgrow App’. The App will provide comprehensive advisory and personalized solutions in Tamil, Kannada, Telugu, Hindi, Marathi, and English languages. With the Outgrow App, WayCool aims to assist small, medium, and marginalized farmers to increase their income and profitability. The app during its launch phase will support farmers based in Tamil Nadu, Karnataka, Maharashtra, Andhra Pradesh & Telangana offering a boutique of services, Mandi prices, Automated Soil Testing facilities, Crop Health.

Outgrow-WayCool’s flagship agriculture extension program has been assisting farmers on ground for over 3 years now. Farmers associated with Outgrow program, have witnessed a 20% – 40% increase in their income. As the company scales this model through tech, it is aiming to impact the lives of over 5 million farmers. Through this next gen Outgrow App, WayCool is bringing the best of agricultural practices and its learning in an intuitive and easy manner for farmers to consume at a touch of a button.

Mr. Sendhil Kumar, Head Farmer Engagement & Outgrow, WayCool Foods said. “Today, a farmer depends on multiple platforms and at times is overexposed to unsolicited advisory sources. We are bringing all basic Farm inputs under one roof, backing it up with scientific tools, and in their own language. Outgrow App is a go-to-platform for real-time Mandi prices, crop health, automated soil testing, and holistic farm advisory on fingertips. We are also planning to add financial assistance services, farm inputs, procurement services to the app in subsequent phases. Farmers can download the Outgrow APP for free from google play store”.

 

Elaborating on the launch, Mr. Karthik Jayaraman, Managing Director, WayCool Foods said, “This is a major step towards our mission to build the World’s most comprehensive tech stack in the food economy. We have built a strong network of 85000+ farmers, and over three years we demonstrated to a lot of farmers on how they can increase their income and profitability through natural farming and regenerative agricultural practices. As an impact organization, we strongly focus on increasing rural income. Food Supply Chain starts with farmers, and hence they are the most important stakeholders in the ecosystem.             We will keep pushing boundaries when it comes to deploying deep tech and analytics to empower small and medium farmers who are deprived of access to the latest tech. Outgrow App will lessen the digital divide that exists today”.

 

Salient Features of the Outgrow APP

Easy and Multilingual: Outgrow App has enhanced User Interface and User experience-rich text and easy to understand infographics. This will make farmers engage with the app in a better way. The App is also available in 6 languages namely English, Hindi, Tamil, Telugu, Kannada, and Marathi. It enables small and medium-scale farmers to avail information and services much easier. Farmers can read and interact with the app in their own mother tongue.

Real-Time Mandi Prices: This is a unique feature where Mandi prices are updated on the APP on real time basis. A team of over 100 is deputed on-ground to update prices from respective Mandis. This enables farmers to have mandi prices handy and helps them in planning the sale of their produce. Outgrow app has intuitive graphs that can help farmers to understand the fluctuations in prices, and track trends.

Crop Health:

Pest, and Disease Management: Outgrow is now much wiser in identifying the pest and diseases and suggesting precautions and cures for wide varieties of crops using artificial intelligence. The APP is equipped with 500+ pest and disease prevention and cure information, which enables farmers to understand the pest/disease and take appropriate action. Farmer can also avail detailed crop information of around 100+ crops. This feature enables information and guidance from soil preparation to harvesting.

Automated Soil Test: Now, farmers don’t have to wait for weeks and queue up at soil testing labs. The Outgrow app provides farmers with access to automated soil testing labs from any part of the country. Once the test is booked on the APP, the GPS enabled system will show them the nearest lab location. The farmer just needs to send the sample to the nearest lab, and the report will be sent directly on farmers mobile App.

Chatbot with an expert: Farmers can avail instant assistance for Agronomists. They can get advisory through IVR (Interactive voice response), Text Chat and, Voice Chat in 6 languages. These options will ease farmers connection to the Agri experts and interact in their mother tongue.

The platform has partnered with India’s leading AMCs to offer quant-based investment portfolios built with passive funds

ETMONEY, one of India’s leading wealth management platforms, recently launched a one-of-its-kind membership service ETMONEY Genius. ETMONEY Genius uses a proprietary quant investing model that uses a dynamic asset allocation strategy to construct diversified portfolios of equities, debt & gold with the aim of building portfolios that have demonstrated to fall less and gain more than their benchmark during market ups and downs. It offers 6 unique investment strategies that Investors can choose to execute via investing in a portfolio of index funds of India’s leading Mutual Fund companies: ICICI Prudential Mutual Fund, Aditya Birla Sun Life Mutual Fund, and Nippon India Mutual Fund.

Passive funds replicate a particular index and mimic its performance subject to tracking error. For example, a NIFTY 50 index fund will generate similar returns to its benchmark, the NIFTY 50 index. However, on the flip side, they also bring in a similar downside when the markets correct. That has been a drawback of staying invested in passive funds. But now, for the first time, technology is being used to transform passive investing from merely replicating the market’s performance to outperforming it while being true to its core fundamentals. ETMONEY’s quant model does the right asset allocation, timely rebalancing, and smart risk management, all of which is personalized to every investor. An additional layer of ETMONEY’s technology automatically cuts down risk as an investor reaches closer to their goals, giving a massive boost to the passive investing strategy.

Speaking on this, Mukesh Kalra, Founder and CEO, ETMONEY said, “In most developed markets, investment in passive funds has overtaken that of active funds. This has been because passive investing is not dependent on fund managers and is free from biases as they replicate benchmarks. Also, passive funds have a lower expense ratio than active funds. Hence, we believe it’s the right time to build asset allocation products on top of passively managed funds that can enable investors to generate better returns over the long run by putting the dynamic diversification in multiple asset classes at work through asset allocation. ETMONEY is proud to launch Genius as India’s first investment intelligence service from India’s leading Direct Mutual Fund platform.”

Commenting on this association, A. Balasubramanian, MD & CEO of Aditya Birla Sun Life AMC Limited, said, “At Aditya Birla Sun Life AMC, we have always advocated the importance of asset allocation to investors as an all-season investment mantra. As an asset manager, we aim to provide the right solutions to investors both in active and passive schemes for their diverse goals, and this association with ETMONEY Genius perfectly aligns with that endeavor. The personalized approach to portfolio construction and dynamic management with ABSLAMC’s passive offerings across asset classes is a unique proposition for investors. We are excited about this partnership.”

Sundeep Sikka, ED and CEO, Nippon India Mutual Fund, said, “GENIUS brings forth trusted guidance on asset allocation coupled with frictionless investing experience. NIMF being one of the pioneering partners, is excited to offer its Active and Passive product bouquet through GENIUS that will benefit existing and new entrants to the Mutual Fund Industry.”

Abhijit Shah, Head-Marketing, Digital & Customer Experience, ICICI Prudential Mutual Fund, said, “We at ICICI Prudential Mutual Fund are ardent believers in asset allocation strategies and think that it is the best way to invest for the next 20,30 or more years. We are pleased to partner with ETMONEY in bringing to investors a unique technology-led investment solution that aims to help them with their asset allocation objectives.”

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HYDERABAD, India, March 3, 2022 /PRNewswire/ — Escape velocity, the leading martech and ad tech technology service provider is excited to announce its first ever partnership for Quartile with WATConsult, an Isobar company & the globally awarded hybrid digital agency from dentsu India. Quartile is a new way to manage retail media and e-commerce advertising. Quartile uses its proprietary software that leverages the Amazon Advertising API to access real-time performance data to optimize sponsored ads campaigns at scale. Quartile’s exclusive integration with Amazon Attribution provides a scalable way for sellers/vendors to measure and optimize their ad campaigns both on and off Amazon within a single platform. WATConsult has partnered with Quartile to scale their revenue for the brands listed on Amazon. With an aim to increase their Amazon sales and return on ad spend, the agency teamed up with Quartile. Today, Quartile enables WATConsult clients to scale campaigns using Amazon Advertising products, optimize performance and automate campaign management. Shanu Jain, AVP, Media Planning & Strategy, WATConsult, said, “Amazon Advertising is crucial for our brands because the Amazon platform has thousands of shoppers that are daily searching and buying products. It is important for us as an agency to use the best platform/technology which helps to scale up our brands with lower ACoS and increase in sales. Right now, Sebamed is the first brand integrated for Quartile to reduce the ACoS.” The Amazon Advertising API allows Quartile to make daily campaign optimizations to improve the performance of Brands via targeting for -keywords, products, bids, budgets, and placements. “In partnership with the Escape velocity Team, Quartile has been transformative in helping us create a focused keyword strategy, creating campaigns on ASIN level while controlling ASIN, campaign, overall account Level. There has been a 30% reduction in ACoS and ROAS increased by 25%”. – Shashi Ranjan, Country Head at Sebamed. According to a survey of Quartile clients, 93% saw an improved return on ad spend within three months. Even for organizations with significant experience in ecommerce media, Quartile can play a valuable role – often resources are stretched thin with omni-channel marketing efforts and can benefit from the resource boost of partnering with a dedicated partner. Raghu Seelamshetty, MD, Escape Velocity, said, “Quartile platform is an easy-to-use platform that equips sellers with the tools to manage their retail media in every marketplace. Outside of the initial campaign creation, Quartile can also help with day-to-day optimization of campaigns. This enables brands to focus on strategy while leaving execution and optimization to Quartiles advanced AI capabilities”. Watconsult is planning to integrate Quartile with brands across sectors, focusing to lower the advertising cost of sale (ACoS), and improve ROAS. Photo: https://mma.prnewswire.com/media/1758931/Escape_Velocity.jpg

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