Month: April 2022

HYDERABAD, India, April 15, 2022 /PRNewswire/ —  In a major development, Olectra Greentech Limited (OLECTRA) has successfully begun 6×4 heavy-duty Electric tipper trials here on Friday as part of its initiative to expand its product portfolio into electric truck segment.

Pioneer and market leader in electric bus manufacturing, Olectra now entered into truck manufacturing and this prototype is built on heavy-duty electric tipper platform. The first of its kind truck in India,  Olectra tipper, with a 220-km range on a single charge, is built with a heavy-duty bogie suspension tipper capable of managing gradability of more than 25 per cent (scaling slopes on roads with elevation, and ghat roads). The manufacturing will be scaled up in the state-of-the-art facility coming up on the outskirts of Hyderabad soon.

Speaking on this occasion, Mr KV Pradeep, Chairman and Managing Director, said, “Being a pioneer in electric mobility in India, Olectra has now begun heavy-duty tipper trials. This is the first of its kind truck in India. This breakthrough gives us immense pleasure and a moment of pride. As the fossil fuel costs are skyrocketing, the electric trucks will be a game-changer in the segment. This first of its kind tipper has many super performance features. As the market is looking for cost-effective and highly efficient tippers, the Olectra has finally realised the dream as promised earlier.”

About Olectra Greentech Limited (A MEIL Group Company )

Established in 2000, Olectra Greentech Limited (a public listed company) – part of MEIL Group, pioneered the introduction of electric buses in India in 2015. It is also the largest manufacturer in India for Silicone Rubber/Composite Insulators for power transmission and distribution networks

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(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

6+ Top Employers Including Syfe, Hitachi, Sapiens, Mobelium, Lam Research, and Roche to Offer 100+ Career Opportunities

Careernet, India’s leading talent solutions provider, is set to organise their second edition of ‘Career Fair for women’, a virtual career fair through Careernet Prism, taking place from 11 am onwards, on April 16, 2022. Powered by Syfe and co-powered by Hitachi, the virtual diversity hiring event is being organised by Careernet Prism to help women explore exciting career opportunities with top inclusive organisations committed to bringing female talent forward.

Expansion of Yu Product Range

Yu was conceptualized with the intention of changing the perception of packaged Ready to Eat Foods – from being purely ‘convenience’ foods to making them daily meal options owing to its foods containing zero preservatives or additives and being 100% natural. Since inception, Yu’s philosophy has been centered around providing consumers wholesome, clean label foods at affordable prices (INR 65-100 per bowl).

Yu Noodle bowls

Yu’s current range of products include Instant Pasta Bowls in 3 variants (Creamy Tomato, Peri Peri and Three Cheese), Instant Oat Bowls in 4 variants (Berry Apple Cinnamon, Banana Caramel, Peanut Butter Berry, Golden Corn Spinach) and Instant Halwa Bowls in 3 variants (Moong Dal Halwa, Gajar Halwa, Amritsari Multigrain Halwa) thereby providing all day meal options.

Keeping in mind consumer preferences and in order to increase its lunch/dinner product range, Yu has now launched 2 signature Noodle Bowls in order to market unique flavors – Chilli Manchurian and Zingy Cheese. Inspired by Indo-Chinese tastes, the bowls can be prepared in just 5 minutes by simply adding boiling water with no cooking required. Yu’s culinary and sales team conducted extensive sampling for over 1 month at WH Smith and 24 Seven stores before finalzing the launch flavors. Extensive first-hand feedback from consumers in stores has been incorporated by Yu in its Noodle Bowls thus making for a truly unique product launch wherein the flavours and recipes have been revised after getting direct on-ground feedback from real everyday consumers.

The Noodles Bowls are in line with Yu’s philosophy of providing nourishing meal bowls that are free of any preservatives or artificial ingredients while retaining 100% taste and aroma.

Why Noodles?

While India is the fourth largest market for instant noodles in the world, the category is highly competitive with presence of over 20 domestic and international brands. The last few years has seen the emergence of international cup noodle brands from South Korea, Thailand, Japan, Malaysia etc. that have slowly gained market share on account of their differentiated flavours.

Yu’s existing customer base and teams at WH Smith and 24 Seven encouraged Yu to introduce noodles given the high consumer demand and the extremely positive response to the three variants of Yu Pasta. Yu’s signature Three Cheese and Peri Peri Pasta have emerged as consumer favorites over a short span of 6 months since their launch.

What makes Yu’s Noodles i.e. Yudles different?

Unlike most of the existing cup noodle brands in the market which are primarily soupy, Yudles contain an actual sauce which is the main-stay for the popular Indo-Chinese variety of foods that consumers like. The Manchurian and the Cheese sauces actually mix well with the noodles thereby satiating consumers demand for saucy noodles, like they are used to eating in restaurants. To top that, the sauces are prepared using artisan recipes by Yu’s in-house culinary team making the overall taste absolutely delectable.

Expansion across other convenience stores

Yu will soon expand its distribution points for Yudles by launching across other offline stores like Modern Bazaar, Nature’s Basket, Le Marche, 37 Krishna Marche among others. On the online front, the noodles will soon be available on Swiggy Instamart, Blinkit, Amazon, Flipkart, Big Basket and Yu’s website.

For more information, please visit: yufoodlabs.com

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(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

CHENNAI, India, April 13, 2022 /PRNewswire/ — TVS Next, a leading digital transformation firm, is now Great Place to Work–Certified™ in their first-ever participation in the survey. Great Place to Work® Certification validates the efforts in building a High-Trust, High-Performance Cultures™ that establishes TVS Next as a magnet for digital talent, a core proponent in realizing their vision to drive growth for companies that profoundly impact the future. TVS Next’s culture is driven by Connected Brilliance, the way they bring customer insight, people and practices together to help clients navigate and connect with what’s new. By leveraging this connected mindset and modern engineering practices, they unlock value that elevates human experiences to shape a better future. TVS Next is focused on attracting and developing brilliant minds and pursuing diversity through inclusion in all aspects of their business. The Great Place to Work® Certification emphasizes TVS Next’s employer-friendly policies and culture. The Great Place to Work® Trust Index© validated the core values for TVS Next’s employees, including credibility of the management, respect for employees, fairness, pride and camaraderie. TVS Next has proved that it excels not just in building transformational practices but also in providing outstanding employee experiences, and the Great Place to Work® Certification is a validation of its policies and culture. The Great Place to Work® Trust Index© survey said 88% of employees of employees believe that TVS Next is indeed a great place to work. “This is an incredible recognition of our commitment to building employee experiences that foster inclusivity, connectedness and growth. A place where every Nexian feels respected, recognized and empowered to thrive,” said Vinod Krishnan, CEO & MD, TVS Next. About TVS Next TVS Next is part of a globally diversified conglomerate with business across automotive, financial services, logistics, real estate, auto & electrical components, and electronics. TVS Next has helped high growth businesses reimagine, design, and develop software that has delivered transformational outcomes for businesses using our connected brilliance of engineering, intelligence, and experience at a speed that is unmatched. Connect with TVS Next at www.tvsnext.io or on LinkedIn. About Great Place to Work®  Great Place to Work® is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their Trust Index© Survey empowers leaders with the feedback, real-time reporting, and insights they need to make strategic people decisions. The Institute serves businesses, non-profits and government agencies in more than 60 countries and has conducted pioneering research on the characteristics of great workplaces for over three decades. Learn more at https://www.greatplacetowork.in/ Logo: https://mma.prnewswire.com/media/1796319/TVS_Next_Logo.jpg (Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

Grameen Impact Ventures (GIV), in collaboration with MasterCard Technologies, today announced the launch of Grameen Kisan Connect (GKC), a significant initiative toward the digitalization of agriculture value chains in India. Agriculture and allied services account for 18 per cent of India’s GDP and over half of all the employment in the country. Yet, the smallholder farmers, accounting for three-fourths of all the farmers, suffer due to inefficiencies in the agricultural supply chain, resulting in lack of market access, barriers in access to quality inputs at competitive prices and low return on investment on them.

The Grameen Kisan Connect (GKC) platform is a complete digital ecosystem powered by MasterCard Technologies. It brings together primary producers of agricultural commodities, input suppliers, commodity buyers, agro-processors, logistics providers, agricultural credit providers, farmer producer organizations and digital agricultural advisory service providers.

GIV will connect at least one million farmers to the digital ecosystem of GKC by leveraging the network of digitally connected grassroots women entrepreneurs called ‘Grameen Mittras’. This network of over 1,600 women entrepreneurs is spread across 16 districts in the Vidarbha region of Maharashtra, Eastern Uttar Pradesh and Central Bihar.

Speaking on the occasion of launch of this platform, Prabhat Labh, Founder and CEO of Grameen Impact Ventures said, “Launch of the GKC platform in collaboration with MasterCard Technologies will help in fulfilling an important goal of GIV, which is, to make farming more profitable for the smallholder farmers. By leveraging this digital ecosystem, the farmers will reduce their input costs by benefiting from transparency in input supply, fetch a better price for their produce by having access to a much larger range of buyers on the digital platform and access high-quality crop advisory services.”

Smallholder farmers in India face enormous challenges and high operating costs due to inefficiencies in agriculture supply chains, lack of awareness about value-addition and advisory services and other market imperfections. The Grameen Kisan Connect platform will address these challenges smallholder farmers face, especially women, in improving access to finance, technology, agriculture inputs and market for their produce with the ultimate objective of increasing farmers’ incomes.

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(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

Creativeland Asia has won the marketing communications for JioSaavn, launching an all-new campaign platform about finding your dhun.

JioSaavn, South Asia’s leading audio OTT platform and India’s largest homegrown music streaming service, has appointed Creativeland Asia (CLA) to work on its marketing communications to bolster its market positioning and scale its growth as they work to acquire new customers across audience segments.

CLA’s core idea builds on the insight that everyone has a soundtrack to every significant moment of life. The #findyourdhun campaign has kicked off with four short films followed by a one-of-a-kind manifesto music video with Shankar Mahadevan produced by Creativeland Studios and directed by Ishaan Nair.

The four short films, directed by Sajan Raj Kurup and produced by Creativeland Studios, showcase how a Dhun can transform moods, fortunes, and barriers. The films feature “Dhun’s” such as Rakita Rakita by Dhanush from the movie Jagame Thandiram, Santhosh Narayanan & Dhee, Dangal by Daler Mendhi and an original mix of the viral sensation – Kacha Badam by Bhuban Badyakar.

Following the short films, the music video ‘Dil Ki Dhun’ with Shankar Mahadevan was written based on CLA’s ‘Find Your Dhun’ manifesto; to bring to life the first in a series of films in partnership with Warner Music. Directed by Ishan Nair and produced by Creativeland Studios – the film is shot on the all-new One Plus 10 Pro; the film captures the energy of Shankar’s own Dhun and brings to life the new brand positioning for JioSaavn.

The 4-day guerrilla shoot is filled with candid shots captured on the One Plus 10’s Hasselblad Camera bringing meticulous detail to life for the music video and JioSaavn’s print/ OOH campaigns for #FindYourDhun. The production of these films have been entirely managed by Creativeland Studios.

Elaborating on the campaign Shankar Mahadevan, world-renowned singer and composer said; “Every nook and corner of our diverse country has its own sound and with the launch of this video and the song, we have tried to capture the essence of what it means to Find Your Dhun. I’m thrilled to bring to the audience a piece of my ‘Dil ki Dhun’ and hope to encourage them to find theirs.”

Sajan Raj Kurup, Founder and Chairman of Creativeland Asia, said, “Music is the soul of our existence and all of us have a Dhun that our heart clings to. Sometimes we may not be able to put our emotions into words, but for every mood, every emotion, every feeling – there is a tune that well describes it. JioSaavn with its rich collection of music, gave us the opportunity to add more magic to finding your Dhun. Shankar Mahadevan is a pleasure to hear and together with the ‘my country my music’ campaign we are confident of touching our audiences’ soul and crate positive business impact for JioSaavn,”

JioSaavn in association with Warner Music India and Rolling Stone India is set to launch ‘Spotted’- an artist discovery programme designed to provide a powerful launchpad for artists. Each month, artists will be scouted from the East, West, North and South regions of the country across Hindi, English and Punjabi categories. The program will discover one artist per month who will be chosen by industry veterans Salim Merchant, Divine, Jonita Gandhi and Papon.

Instagram Links

Rakita Rakita: https://www.instagram.com/tv/CbcmvVMAi9F/?utm_source=ig_web_copy_link

Dangal: https://www.instagram.com/tv/CbkZ34mg5yX/?utm_source=ig_web_copy_link

Kacha Badam: https://www.instagram.com/tv/Cb1im46j3vI/?utm_source=ig_web_copy_link

Dil Ki Dhun (Shankar Music Video): https://www.instagram.com/tv/CcDOwsiA6uM/?utm_source=ig_web_copy_link

Youtube Links

Rakita Rakita: https://www.youtube.com/watch?v=n4exihWc0Yg

Dangal: https://www.youtube.com/watch?v=3HWPS42w3Dw

Kacha Badam: https://www.youtube.com/watch?v=dWJIl03gUR8

Dil Ki Dhun (Shankar Music Video): https://www.youtube.com/watch?v=yRgwoOqHeCY

Vasundhara IVF launched its fertility hospital, in Lucknow, Uttar Pradesh to offer quality consultation, clinically reliable treatment assisted by modern and advanced technology and personalised care to its patients with the help of a state-of-the-art IVF Lab & Electronic Witnessing System.

VIENNA, April 12, 2022 /PRNewswire/ –Inviting someone for a coffee or smiling at a stranger could inspire thousands more acts of kindness, according to Julius Meinl – one of Europe’s oldest coffee brands.

To mark its 160^th anniversary, Julius Meinl is lifting the lid on simple acts of gratitude with a new study into everyday moments that mean the most. 4,000 adults were polled, with responses highlighting that saying ‘thank you’ is one of the most powerful gestures you can make.

The study revealed that for every ‘thank you’ received, more thanks are given, creating a chain reaction of gratitude and kindness. And thanking someone goes beyond words: 79% of respondents agree that inviting someone for a coffee is by far one of the most popular ways to express gratitude, followed by a hug, which one in two people believe is an easy gesture you can make.

Across Vienna, Milan, Zagreb and Bucharest, 85% of respondents agreed that a smile from a stranger can brighten their day – proving that simple gestures have a transformative effect.

Christina Meinl, Managing Director of Julius Meinl Austria, said: “The world needs more kindness right now, and this study proves how everyday gestures can make a big impact. As we mark our 160^th anniversary, we want to create even more meaningful moments in people’s lives. Inspired by Vienna coffeehouse culture, which is globally recognised by UNESCO, the ‘Say Thank You’ initiative aims to spread gratitude with every cup of our coffee served.”

The study also revealed that over a third of respondents are more likely to say ‘thank you’ now than two years ago, with 26% of those explaining they have chosen to be nicer post-pandemic.

What’s more, 63% of people feel taken for granted in the workplace. One of the most impactful ways to show appreciation at work is to take someone for a coffee break, according to over half of respondents (55%).

Julius Meinl is known for serving iconic quality and expert service to its hospitality partners, hence the initiative is designed to support coffee houses worldwide and inspire more than 100,000 ‘thank yous’ this Spring. For every coffee ordered at participating outlets, coffee lovers will receive a voucher to gift someone dear a complimentary cup of Julius Meinl coffee.

#SayThankYou launches on April 20^th, 2022. Find out more at www.juliusmeinl.com/say-thank-you.

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Photo: https://mma.prnewswire.com/media/1771349/Julius_Meinl_initiative.jpg

(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)