Teleperformance inaugurates its third site in Mohali to support business growth

Daniel Julien, CEO of Teleperformance Group, along with Anish Mukker, CEO of Teleperformance India, inaugurate the new, state-of-the-art, sports-themed delivery center in Mohali, India

GURGAON, India, Oct. 10, 2022 /PRNewswire/ — Teleperformance, a global leader in providing omnichannel customer experience, inaugurates its new, state-of-the-art office in Mohali, Punjab, India, catering to business expansion to deliver exceptional customer experience management and digitally integrated business services to the world's leading brands.

Daniel Julien, CEO of Teleperformance Group, and Anish Mukker, CEO of Teleperformance India

The new expansive Mohali campus, called “TP Olympiad,” Teleperformance's third in the city, is spread across 185,000 square feet and 7 floors. Strategically located to serve leading global clients in Ecommerce, Technology, Travel and Telecom, the campus will make working a fun and enriching experience for employees.

The new campus can accommodate over 2500 employees and is a sports-themed workplace complete with 24×7 cafeteria and a VR-Gaming Zone designed to offer an immersive experience to its employees.

With state-of-the-art infrastructure and essential amenities, including gender agnostic restrooms to support all genders, age-groups and the specially abled, the new site is a validation of Teleperformance's commitment to being more diverse and inclusive.

Teleperformance has 80,000 employees in India, serving over 200 clients, and is proud to be a people-first company committed to investing in workplaces that create an inclusive and holistic environment. The company is 10 times Great Place To Work® certified in India, ranked amongst the “Best Workplaces in Asia,” and also certified as one of the 'Best Workplaces for Women' three years in a row, by Great Place To Work®.

The new Mohali site is one of many that Teleperformance has launched in recent years to support its rapid business expansion. Most recently, the company launched new sites in Gurgaon and Hyderabad, forging ahead with plans to add an additional 20,000 employees to its workforce to hit the 100,000-emloyees mark in next year and a half.

Anish Mukker, CEO of Teleperformance India, believes that Teleperformance's commitment to the wellbeing of its employees is one of their fundamental values. Anish comments, “We believe that a positive workplace makes employees' efforts impactful. We have therefore invested in workspaces that make our employees feel comfortable and happy, and which inspire them to put their best foot forward. This is reflected in a better service to our clients' customers, and grants us access to a global, talented, motivated, and engaged team that strives for excellence and success at every step.”

Daniel Julien, CEO of Teleperformance Group, comments, “India is the world's largest talent reserve for the English-speaking world and beyond. Today, more than 5 million skilled and dedicated Indian employees provide BPO/IT services to the world, specifically for Customer Experience Management, Analytics, Back-Office and Technology Services. 

“At Teleperformance, we are extremely proud of our large and successful India operations that consistently deliver outstanding quality in Process Engineering, Advanced Analytics, One-Office operations and Digital Transformation. Thus, the Teleperformance Group will continue to fully support Teleperformance India's strong dynamics. This new opening and expansion is another tangible testimony of our commitment.”

(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

Gurugram Based Consultancy Firm Axiom Landbase Set to Organise the Biggest Property Expo

Axiom Landbase, one of the leading real estate advisory firms of Gurugram, is all set to host the biggest property expo in Gurugram, which will serve as the one-stop property solution for all the real estate needs of visitors. It will see large-scale participation by renowned developers in the NCR. All esteemed realtors from the NCR, dealing in diverse real estate segments, will register their presence to showcase the best of their projects. Customers can explore a number of options in multiple segments (Residential, Commercial, Plotted Development) that they wish to invest in. The projects which will be up for sale will range from affordable to luxury. 

 

The event will be held on 9 October 2022 at The Bristol Hotel, DLF Phase-1, Gurugram. The expo will witness the presentation of diverse projects, including plots, built-up residential setups, commercial developments, resale, and pre-leased properties in different zones of Delhi-NCR. More than 50 developers will participate in the expo with the best of their setups and attract buyers with quality, discounts, facilities and variety. The expo is expected to witness a footfall of approximately 5000 visitors from various economic backgrounds. Assured gifts have been kept for all the visitors to present gratitude. 

 

“We are all set to organise the biggest property expo in Gurugram with the most promising and trusted realtors of Delhi-NCR. We wish to make the buying of projects easier for our customers through this industry gathering. We are expecting a considerable footfall of buyers and hope to register this expo as the biggest in Gurugram till now. We’re hosting plots, residential, commercial and mixed-use commercial projects with unique designs, robust infrastructures and one-of-its-kind facilities,” said Rajesh K Saraf, MD, Axiom Landbase Pvt Ltd.


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Citi, Accel Invest in Digital Asset Manager Started by Former HSBC, Meta Executives


GURUGRAM, India, Oct. 7, 2022 /PRNewswire/ — Wall Street and Silicon Valley are coming together to build digital asset management solutions focused on connecting institutional investors to the crypto ecosystem.

Earlier this year, former HSBC trader Ashutosh Goel and former Meta Asia executive Supreet Kaur paired up to build xalts, an investment management and technology firm focused on driving real-money institutional participation in the digital asset ecosystem.

In spite of what has been termed a 'crypto winter', their vision has a lot of takers. The duo raised US $6 million from marquee Silicon Valley venture capital firm Accel, Citi Ventures (Citi's venture capital investing group) and crypto luminaries such as Polygon Co-founder Sandeep Nailwal and other hedge fund managers.

“What came to the forefront this past summer in several large crypto firms was a lack of basic controls, checks and balances which most of us take for granted in the financial industry. With xalts, we are building innovative, institutional-grade investment products and solutions which focus on high compliance and control standards—things institutional investors care about,” said Goel, Chief Investment Officer, xalts. “The next leg of growth in digital assets will be driven by institutional participation in the asset class. We are starting to see the early signs of that with a lot of new initiatives coming from banks and asset managers.”

xalts is expected to launch multiple fund products linked to digital assets, including mutual funds and ETFs listed on several global exchanges. The company is also leveraging its technology platform to partner with several asset management firms and staking infrastructure providers to jointly launch and manage mutual funds and ETFs. In addition, xalts is developing several other products in collaboration with other players in the ecosystem, including a structured product and repackaging platform which will allow institutions to issue structured notes with embedded crypto options.  

Institutional investors' interest in digital assets has swelled in recent years: professional investors traded $1.14 trillion of cryptocurrencies on Coinbase Global Inc. in 2021, compared with $120 billion in 2020. Earlier this month, financial heavyweights including Charles Schwab, Citadel Securities and Fidelity Investments announced the launch of a new cryptocurrency exchange, EDX Markets, which also saw participation from the likes of Virtu Financial and Paradigm.

“There is a lot of pent-up demand from institutional investors to participate in the digital asset class. However, a lot of institutions we are speaking with are not able to access this ecosystem directly. Our products and solutions bridge this gap without compromising the high standards of safety and compliance expected by institutional investors,” said Kaur, Chief Operating Officer, xalts. “Apart from investors, we are also seeing a lot of interest from fund managers and issuers to use our platform to launch structured and fund products for their clients. We expect to build a team of 30 by the end of this year across our offices in Hong Kong, Singapore, Dubai and Geneva.”

Luis Valdich, Managing Director, Citi Ventures said, “xalts is our first investment in a digital asset manager, and we support its vision of creating innovative products to meet the growing appetite of institutional investors for more efficient and robust crypto-access investments.”

“Our thesis is that institutional adoption of digital assets will continue to accelerate and we see a big opportunity in this space,” said Abhinav Chaturvedi, Partner, Accel. 


(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

Signia launches Interactive Concept store ‘Brilliant Sound Galaxy (BSG)’ for Hearing Impairment with Meenakshi Speech & Hearing Clinics

Gurugram: Signia, a leader in the hearing aid industry, today announced the launch of ‘Brilliant Sound Galaxy (BSG)’, the first store of its kind, where consumers can self-discover aspects of hearing, self-screen their hearing, experience hearing live with hearing aids and take an informed decision to enhance their hearing journey. As per WHO estimates in India, there are approximately 63 million people, who are suffering from Significant Auditory Impairment; this places the estimated prevalence at 6.3% in the Indian population.

The Brilliant Sound Galaxy is an interpretation of modern-day hearing care that provides complete quality hearing care solutions for hearing-impairment. BSG is a completely new interactive concept with hearing experiences, iconic innovations, products and services and expert audiological advice under one roof.

“Hearing loss is the most common sensory deficit in humans today. There is a stigma associated with hearing loss that is well known. Many factors contribute to the stigma, but perhaps the biggest one is that we don’t talk about it enough. Untreated hearing loss has social, physical and psychological consequences. With the launch of BSG, we aim to provide a youthful and inclusive experience that reframes assumptions about hearing aids and empowers consumers to take their own decision. Here, clinical services transform into an active journey that takes hearing aids beyond devices, celebrating great design.” said Mr. Avinash Pawar, CEO & Managing Director, Sivantos India Pvt. Ltd.

Brilliant Sound Galaxy in Gurgram will be operated by Meenakshi Speech & Hearing Clinics, which is one of the leading players in the hearing care industry with a network of 25 clinics in North India and professional team of 40+ audiologists. Addressing the  media on this occasion, Mrs. Meenakshi Wadhera and Mr. Sanjiv Wadhera, Directors of Meenakshi Speech & Hearing Clinics said, “The main ideology and commitment behind this is to develop a world class and state of the art hearing care delivery infrastructure, thereby improving the standard of hearing management and services offered for the hearing impaired in Gurgaon”. Meenakshi Speech & Hearing Clinics is a fully equipped centre with state-of-the-art diagnostic facilities and professional support to a plethora of varies patients.

Hear.com is a WSA group company that specializes in digital marketing and provides hearing consultations and connects people with a hearing care professional. The company has experts that assist a person throughout every step of the process of ordering hearing aids.

‘Time to Shine!’ Pepe Jeans launches first ever TVC in India

  • UK’s denim giant bullish on growth in the young, vibrant Indian market
  • Commercial that celebrates itsAutumn-Winter ’22 collection is a historic first for the iconic fashion brand

New Delhi: The UK-based denim giant ‘Pepe Jeans London’ has been a brand of choice for generations of Indiansbut now, it has deepened its bond by launching its first ever TV commercial for the Indian market.

The film, titled ‘Time to Shine’ helms a 360-degree campaign aimed at denim and lifestyle enthusiasts, and it will showcase the freshest Autumn Winter 2022 collection from Pepe Jeans London.

The iconic global brand, born in London’s famedPortobello Road in 1973,has had a presence in the hearts and shelves of India since 1989. This campaign, however, is a leap forward, with an aim to capture a larger market and capture a new generation of customers.

Produced by Canada a creative production company from Barcelona, who manages international music events too and directed by Noor, the ‘Time to Shine’ film is a reminder of the resilience showed by each one of us in the past 3 years. It’s time to express our self in the best way we can and go out and achieve our dreams and goals we have planned. Its time to show the world what we are here to succeed and nothing can bring us down. Its time to shine, its time to show them.

That said, Pepe Jeans over the 12 months has already upped its game in social media and influencer culture. It has featured 16 celebrities such as SiddhantChaturvedi, Guru Randhawa,AparshaktiKhurana, UmranMallik and Raftaaron its India focuseddigital media handles, ‘PepeJeans’ on Instagram, Facebook and Twitter.

Pepe Jeans London’s Managing Director and CEO, Manish Kapoor shares, “It is perhaps the most exciting time for Pepe Jeans in its India story so far. Our brand’s legacy is obviously known and loved by a whole generation of Indians but now with our first ever TV commercial, we want to showcase it to a whole new market. I believe the film has turned out beautifully – we can’t wait to grab eyeballs across tiers and demographics!”

The TVC is on air across TV channels such as Sony TV, Colors, MTV, VH1, ZeeNews and more.

NASSCOM CoE to Host First-of-its-kind Conclave to Catalyze USD 500 Billion Business Opportunity in Metaverse

Considered the next frontier in the Digital revolution of India, Metaverse is going to revolutionize the way people connect, communicate, and consume information. According to industry reports, the Metaverse revenue opportunity is expected to reach $800 billion by 2024 globally, which really speaks to the quantum of transformation that has just begun. The first-of-its-kind Metaverse Conclave, being held on 13th October 2022 in Bengaluru, aims to bring together industry leaders to spur engagements and discussion around future business opportunities and innovations in the Metaverse ecosystem.  

 

Organized by NASSCOM CoE (Centre of Excellence) with Meity and K-Tech, the day-long event on the theme Metaverse: Entering into a New Reality’ is supported by Industry partners like Innover, Kiya.ai, Aditya Birla Fashion Retail, Natixis, and KAS (K-Mart Australia). The forum will bring together over 200 delegates and stakeholders of the ecosystem including, large tech and non-tech enterprises, builders, innovators, investors, consultants, and key participants from the academia, to collaborate and exchange ideas for driving and leading the Metaverse revolution in India. Speakers at the event will include leaders across brands like Microsoft India, LuLu Group India, ACG, ABFL, Arvind Fashion, Mahindra Group, Britannia, Airtel among others. On the sidelines of the event, CoE will also unveil a report on the innovation ecosystem and business opportunities in Metaverse. The report will also elaborate on the current state of the market, important milestones, and players in the Metaverse universe.  

 

Sanjeev Malhotra, CEO, Centre of Excellence, said, “Metaverse is going to revolutionize and create a powerful way for consumers and businesses to interact. Growing rapidly from the early stage of development, adoption and implementation, Metaverse is the new paradigm. With its multifaceted benefits across industries and sectors, COE will co-create innovative solutions together with Enterprises and solution providers.” 

 

Rakesh Prasad, Senior Vice President – Digital Business, Innover, said, Metaverse has enabled new possibilities for businesses to transform the way they interact with their customers. It is only a matter of time before the idea of the Metaverse becomes an eventuality propelling business across industries. Innover has already created a niche in the evolving Metaverse space in the US by building tech-support lounges, virtual storefronts, and training modules for multiple esteemed clients. As we foray into India with our Digital Experience studio and Metaverse offerings we are confident that we will successfully rewrite business and customer relations, and help businesses establish a strong, profitable foundation in the competitive Metaverse.” 

 

Rajesh Mirjankar, MD & CEO, Kiya.ai, said, Kiya.ai launched its indigenous metaverse platform Kiyaverse to enable businesses to provide their customers an immersive user experience that ensures jurisdictional compliance, data privacy and financial transactions on fiat currency. Kiyaverse eases the process of onboarding customers and enables relevant use cases for Banking & Finance, Shopping, Realty, Training and Culture & Events. Kiyaverse platform provides a modern web architecture with behavioral engagement and analysis to ensure hyper-personalised consumer services and provides APIs to existing platforms. In India Kiyaverse platform has enabled Bharatmeta.in to provide a metaverse ecosystem to businesses with interfaces to India stack. We are honored to be associated with NASSCOM COE IoT for this event on Metaverse that celebrates the strides towards a digital future made real.” 

 

The conclave will spearhead discussions and showcase use cases across critical/strategic Metaverse Applications across domains including Education, Retail, Automobile, Banking and Healthcare, among others.

More details of the forum here metaverse.coeiot.in/#event.


(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

SenRa Launches NetsyTM to Simplify IoT Network Rollouts

NEW DELHI, Oct. 7, 2022 /PRNewswire/ — SenRa, a PAN India LoRaWAN® public network operator, today announced the release of an Internet of Things (IoT) network planning and survey software, Netsy™. The software is the latest edition to SenRa's portfolio of service and solution offerings, that allow network operators to improve the quality and reliability of public and private IoT network deployments. Netsy will be demonstrated for the first time at GITEX Technology Week 2022, from October 10-14, 2022, at Dubai World Trade Center.

SenRa had a thrilling five-year journey in the Indian IoT market, during which it has achieved significant massive-IoT milestones in a variety of verticals. During this journey, SenRa's deep experience in solving a broad range of IoT problems has allowed them to identify the issues faced by IoT network operators, such as difficulty in visualizing and planning LPWA networks, identification of potential deployment issues, and optimization of network quality. These challenges inspired them to work on an innovative solution, which evolved into Netsy.

Netsy has been SenRa's internal tool for a while, and its features take into account the complexities of deploying IoT networks and allow operators to achieve optimal deployment CAPEX, streamline their site survey operations & assist in advanced network monitoring.

Netsy has been designed specifically to assist the IoT community in effortlessly constructing IoT networks that are robust, scalable, and cost-effective. Its one-of-a-kind features enable operators to evaluate a project's ROI and assist them with predictive maintenance. With Netsy, it's effortless to roll out a LPWA network that can accomplish any business necessity in correctly foreseeing the network availability and making it an excellent software available in the market.

“We are looking forward to expanding SenRa's presence in the Middle East market and connecting with a wider audience. We are thrilled to introduce Netsy at GITEX Technology Week 2022,” said, Ali Hosseini, Chief Executive Officer of SenRa. “Netsy is a powerful tool that allows users to effortlessly plan and deploy IoT networks. We think that Netsy will be a significant contribution to the IoT ecosystem.”

Kush Mishra, CTO & COO of SenRa quotes, “Very proud to see Netsy evolve from a genuine need driven in-house tool to something that now our customers can leverage to plan and enhance their network quality. This is going to be a game changing advancement that was much required in the IoT deployments.”

Meet SenRa executives at the GITEX Technology Week 2022 in their stand H6A-6 from October 10-14, 2022, at Dubai World Trade Center to witness Netsy's launch and gain insights into SenRa's services and solutions offerings.


(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

The Trendsetters of Artisanal Coffee Culture in India – Third Wave Coffee is Celebrating its Sixth Anniversary

Bengaluru-based Third Wave Coffee, founded by three coffee enthusiasts, is celebrating its 6th anniversary this year. As a celebration, TWC will give little tokens with deliveries and dine-ins. With an idea to serve the perfect coffee that suits the Indian palette, Co-founders – Sushant Goel, Ayush Bathwal, and Anirudh Sharma began their journey to find the best combination.

 

Their journey for the perfect blend ended in the Arabica estates of North Karnataka, but the TWC started in 2016. Successfully continuing for six years, TWC has 70 cafes across different cities in India namely Hyderabad, Coonoor, Bengaluru, Delhi, Mumbai, Chandigarh, and Pune.

 

The name Third Wave Coffee takes its inspiration from the “Third Wave Movement” that began in the US during the 1990s. It was a movement that changed how coffee was brewed by focusing on high-quality and single-origin beans. TWC's commitment to ethically and sustainably sourced coffee has changed how people think about it. Using perfect single estate coffees and blends, they have elevated the drink from being a mere wake-up drink to an artisanal one.

 

Furthermore, all their outlets offer a well-thought-out food menu that is freshly prepared and has healthy options too. In addition to foods like sandwiches, wraps, and tacos, they serve Vegan and Keto-friendly foods like the best-selling Hummus and Pita Platter, Banana Walnut Tea Cake, and Glazed Mushroom Toast. All their beverages can also be custom-made with Soy/Almond/Oat milk.

 

TWC serves the perfect blend of 100% Arabica coffee and the coffee beans are sourced from 14 different estates in North Karnataka that are brewed in their own fully equipped centre. The brand also offers several specially crafted blends for its customers to purchase

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(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

JACK&JONES, VERO MODA & ONLY launch their newly re-vamped flagship store on Linking Road, Mumbai

–  Setting new benchmarks in fashion retail, this landmark store is home to South Asia's largest transparent curtain screen and offers an elevated in-store shopping experience-

MUMBAI, India, Oct. 5, 2022 /PRNewswire/ — Leading European fashion house JACK&JONES, VERO MODA & ONLY launched its newly revamped store located at Linking Road, Mumbai on a grand note. The launch of the event was kick-started by Bollywood's superstar and JACK&JONES India's Brand Ambassador – Ranveer Singh, whose high-octane energy made for a truly euphoric experience. As the curtain screen played the latest JACK&JONES campaign film titled 'Don't' Hold Back 3.0' starring Ranveer Singh himself, he descended via a JACK&JONES branded swanky cherry-picker, which made for nothing less than an iconic entry. He set the adrenaline pumping as he enthralled the crowd with his larger-than-life performance, and then proceeded to unveil that newly revamped store. That's not all. Giving the crowd another reason to enjoy was his performance with popular rap artists such as Devil The Rhymer, SlowCheeta, Spitfire & Kaaam Bhaari, who have in the past been associated with brand JACK&JONES. JACK&JONES, VERO MODA, ONLY is marketed and sold by BESTSELLER India. 

Adding to this high-octane store opening was an exclusive preview and star-studded party that saw the who's who of the fashion & entertainment industry, the media fraternity, fashion influencers, and digital disruptors. Guests were also graced by celebrities who attended the store launch too. With jaw-dropping performances by talented artists such as Zaeden and Kayan, the guests were treated to a first-look and walkthrough of the swanky new store whilst grooving to music.

While entertainment took front seat for the night, the store never failed to live up to expectations of onlookers and everyone present. Spanning across 3 floors, the landmark store set new benchmarks in fashion retail by becoming home to South Asia's largest transparent curtain screen. With a plethora of immersive in-store shopping experiences, the store is pegged as a one-stop-shop for a new generation of fashion-conscious consumers and style enthusiasts in the city. Its interior highlights minimalistic visual language set against indoor foliage to bring out the uniqueness of all the three brands. To elevate one's shopping experience further, the store is equipped with state-of-the-art amenities such as WIFI, super-cute 'Instagrammable' corners, shoot- friendly lighting, and boasts of an in-store café that doubles up as an alfresco coffee joint, and a smart workstation.

Each brand has its own designated floor space, with contemporary womenswear brand – VERO MODA situated at the ground floor, JACK&JONES on the second floor, and ONLY on the topmost floor. Cozy sitting areas near the trial rooms make for a truly comfortable and enjoyable shopping journey.

Speaking on the newly revamped store Mr. Vineet Gautam, CEO & Country Head- BESTSELLER India says, “Our JACK&JONES, VERO MODA and ONLY store on Linking Road has been a landmark for over a decade. Now, as we move on to our next phase of retail expansion, it was time to revamp the store and offer an elevated store experience to cater to the evolving needs of our customers.

The store was launched by Bollywood superstar and our brand ambassador for JACK & JONES, Ranveer Singh, who did not hold back and ensured we had an electrifying night. One that a lot us will remember for a while to come.

Very excited to open the doors to our customers today and cannot wait to see and tap on their response.”

Euphoric excitement, disruptive fashion, and Ranveer Singh's bold and uninhibited persona came together like never before as attendees were treated to a one-of-a-kind store launch experience. Located at one of the most bustling areas in the city, the landmark store stands out as an iconic edifice in the neighborhood.

Address: VERO MODA, JACK&JONES and ONLY Store, Linking Road, DLH Mangal Murti Building Santacruz West, Mumbai, Maharashtra 400054.

Photo: https://mma.prnewswire.com/media/1914445/JACKJONES_VERO_MODA_ONLY_NewStore_Mumbai.jpg


Logo: https://mma.prnewswire.com/media/1914444/VERO_MODA_ONLY_JACKJONES_Logo.jpg

 JACK&JONES, VERO MODA & ONLY launch their newly re-vamped flagship store on Linking Road, Mumbai

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On Daughter’s Day, Stayfree(R) says ‘Talk to Your Sons’

When boys are told to ignore periods and that it’s none of their business, they grow up into men – husbands, fathers, grandfathers – who are uncomfortable talking about it, thus perpetuating the stigma around periods. With the message of including boys in the menstruation conversation, this daughter’s day, Stayfree® has launched a campaign to encourage parents to talk to their sons about periods.

 

This Daughter’s Day, tell your sons it’s just a period

 

YouTube Linkwww.youtube.com/watch?v=dw6Zch2ETPQ

 

The socially-relevant evocative new film builds on Stayfree®’s award-winning campaigns from 2020 and 2021 – ‘It’s just a Period’ and stands testament to the brand’s mission to normalize period conversations in India.

 

Stayfree set about to normalize period conversations to create a world where no girl feels embarrassed of periods. The campaign #itsjustaperiod started this journey 2 years back. This year, Stayfree urges parents to talk to their sons and tell them it’s just a period. When boys too are part of the conversation, we can truly create a period friendly world. Having an open dialogue and addressing a child’s curiosity of periods can help us build a generation that is free of societal shame around menstruation,” says Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer Health, India.

 

Men having been kept away from the menstruation conversation for generations, think of periods as a women’s secret – unsure of their role and choosing to make themselves unavailable because they don’t know how to offer the much-needed support. Stayfree® has long been involved in all aspects of normalizing periods. These efforts include educational partnerships, promoting best practices for Menstrual Hygiene Management and encouraging open conversations on the subject, by the people who matter the most to the young girl – her family.

 

This new Stayfree® film – conceptualized by DDB Mudra, Directed by Shobha Mohapatra and Produced by Priyank Misra of Klture Studios – aims to positively change the narrative of shame and silence around periods. Pallavi Chakravarti, Creative Head – West, DDB Mudra, said “At what point do children find out that periods are to be spoken about in hushed tones or preferably not spoken about at all? When we say a girl is ashamed about her period, do we ever wonder why? Or stop to think of whom she is hiding from? These were the questions we sought answers to, as we took the platform idea of ‘It’s Just A Period’ into another year. Stayfree® has long believed that normalizing the conversation involves everyone – not just one section of society – it was this belief coupled with our explorations that led us to the next chapter in our campaign – this Daughter’s Day, talk to your sons.”

 

To walk the talk, Stayfree® has also launched a microsite – www.stayfree.in/talktoyoursons to help parents understand how to talk to their sons about periods and urges them to take a pledge to teach their sons about menstruation.


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(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)