Month: April 2023

MSI announces attractive offers for all students with ‘Back to School’ deals

~ Discounts up to 37% on Gaming, Creator and Business & Productivity series of laptops until April 30, 2023 

~ Irresistible offers on offline purchases including gifts and extended warranty on products

NEW DELHI, April 7, 2023 /PRNewswire/ — MSI, the innovative computing manufacturer, has announced their 'Back to School' offers in partnership with Flipkart & Amazon to delight students. Great deals and massive discounts up to 37% are available on its Gaming, Creator and Business & productivity series of laptops. Customers can avail these discounts on leading online portals and authorized retail stores till April 30th, 2023.

MSI is also providing exclusive bundle deals at their brand stores where the first 50 students in each store will get a free M99 Gaming Mouse on the purchase of selected gaming laptops, whereas on the purchase of non-gaming laptops, customers will get a free M88 Mouse. The offer is valid until 30th April at brand stores only. In addition to this, students can avail a 1-year warranty extension on the purchase of selected models at all authorized MSI Stores.

To avail these offers, customers will need to present their student ID to the brand stores.

For more details on the offers: https://in.msi.com/Promotion/2023-back-to-school/nb 

Commenting on the sale announcement, Mr. Green Lin, Regional Marketing Manager, MSI said, “We are at the onset of the new academic year, and with our 'Back to School' initiative, we aim to make this year a more exciting one for the Gen-Z's. With huge discounts and exciting deals on our varied range of laptops, we hope to facilitate our customers in making the most out of our exceptional product line equipped with extraordinary graphics, revolutionary features, and designs.”

(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

SAYA Group to Unveil India’s Tallest Shopping Mall in Noida

The nations tallest and most opulent retail project, designed by SAYA Group to transform the area, will be unveiled at the real estate hotspot, Noida-Greater Noida Expressway. Due to its holistic features, the project will be a one-stop answer for the retail requirements of the nearby residents and the preferred leisure destination, owing to its distinctive design, top-notch infrastructure, and opulent amenities. It is easily reachable from many areas and enjoys sound connectivity from the Taj Economic Zone, Yamuna Expressway, International Airport, etc.

The development at the Noida expressway will be the only one-of-its-kind and the tallest structure in the nation. It will house the largest facilities in the area, along with premium features and international names. A variety of amenities surround the project, increasing both its foot traffic and brand exposure. It is intended to be one of the Noida-Greater Noida Expressways most well-developed projects. The retail project is being developed as Noidas premier foreign shopping, entertainment, and dining destination. In the near future, this building will serve as Noidas iconic structure.


Spread across 1.4 million sq. ft. and nine floors, the shopping mall is set to rule the vicinity with retail shops across various segments. The mall is well distinguished between multiple zones to be dedicatedly explored by visitors for services like lifestyle shopping, entertainment and food. It would be a great source of retail needs for lakhs of residents in the vicinity. SAYA Group's tallest mall in Noida would make heads turn with world-class features and unique infrastructure.

The upcoming project by SAYA Group is designed by the renowned international brand, DP Architects, the proud designers of Dubai Mall. The projects primary catchment areas would be East Delhi, South Delhi, Greater Noida, and Ghaziabad. Greater Noida has well-designed roads, amenities for transportation, metro connectivity, and infrastructure assistance in order to live up to its potential. The corridor is less crowded and congested than the surrounding neighbourhoods, which increases its liveability index.

The project, created by SAYA Group, is another success for the company, which has delivered high-quality projects for more than 20 years in the domestic and retail sectors. The Group has provided more than 3000 pleased families with more than 6 million square feet of space. With well-known projects in a variety of neighbourhoods in Noida and Ghaziabad, SAYA Group has won the confidence of buyers by offering the best projects and transparency in the development process.

View article…

(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

‘Innovation in healthcare can offer resilience against pandemics’

Eminent speakers discussed various perspectives on Covid and post Covid at the Religare Enterprises' conclave on the eve of World Health Day.

NEW DELHI, April 7, 2023 /PRNewswire/ — Religare Enterprises Ltd. in collaboration with Care Health Insurance Ltd and Sir Ganga Ram Hospital organised a conclave on the eve of World Health Day. Themed Indian Perspective on Covid and Post Covid, the conclave witnessed participation from eminent speakers including corporate leaders, policy makers and healthcare professionals. At the conclave, esteemed speakers highlighted how different sections of the society and the government have contributed towards a collective fight against the pandemic.

Picture standing left to right - Pankaj Gupta, Director Services & Chief Financial Officer; Dr Martin Schalling, MD, PhD, Professor of Medical Genetics & Chair Swedish Mental Health Fund, Department Molecular Medicine and Surgery, Karolinska Institutet, Sweden; Dr Rashmi Saluja, Executive Chairperson, Religare Enterprises Limited.

On the occasion, Dr Rashmi Saluja, Executive Chairperson, Religare Enterprises Ltd said, “It is important for the country and the rest of the world to plan for a resilient and sustainable future. In this light, private healthcare providers can introduce new technologies and techniques to improve the quality of care and reduce costs. By providing financial support, the private sector can help fund research and development of new drugs, diagnostic tools, and medical technologies, thereby improving the quality of healthcare services. It would immensely help the underserved populations around the world.”

“During the pandemic, Religare Group was at the forefront of delivering relief and assistance to the most affected sections of the society. It is my belief that private sector can help by devising financial solutions that provide early-stage startups, especially social enterprises in the healthcare sector, with easy and quick access to inexpensive funds.”

Dr Martin Schalling, MD, PhD, Professor of Medical Genetics and Chair Swedish Mental Health Fund, Department Molecular Medicine and Surgery, Karolinska Institute, Sweden said, “Funding of innovative healthcare solutions such as medical digital tools can help us prepare and tackle pandemics in the future. India's strength within information technology space could be one such example. We also stand to benefit from exploring traditional Indian medicine in terms of searching for novel treatments.”

The conclave began with the opening remarks of Dr Shri Murli Manohar Joshi Ji, Former Union Minister for Home Affairs, Human Resource Development, Science & Technology & Ocean Development, Government of India and Former President Bharatiya Janata Party. Other eminent speakers included, Shri Dattatreya Hosabale Ji, General Secretary, Rashtriya Swayamsevak Sangh (RSS), Shri Sunil Ambekar Ji, Akhil Bharatiya Prachar Pramukh, RSS, Lt Gen Daljit Singh, VSM, Director General, Armed Forces Medical Services (AFMS) & Sr. Col Comdt., India, Swami Shri Chidanand Saraswati Ji, President and Spiritual Head, Parmarth Niketan Ashram, Rishikesh, India, Shri Rakesh Asthanaji-Former Commissioner of Delhi Police, Former Director General of Border Security Force (BSF), Former Director General of Narcotics Control Bureau, Director General of Bureau of Civil Aviation Security (BCAS), Special Director – CBI and Dr Ajay Swaroop, Chairman – Board of Management, Sir Ganga Ram Hospital, New Delhi.

Eminent speakers also debunked some myths surrounding the pandemic and discussed long Covid, its repercussions, and vaccination strategies.

(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

Preventive health must become a National Priority: Apollo

·         Apollo unveils its annual report – Health of the Nation 2023 – highlighting the prevalence and growth of NCDs in India

·         Finds an increase in prevalence of early risk factors like Obesity and Dyslipidemia by 50% and 18% respectively between 2019 and 2022

·         ‘MIND HEALTH’ and Sleep emerge as a major unrecognized contributor to NCDs

·         Apollo also enhances ProHealth, a 100% doctor curated and AI-backed health program that captures one’s health status, personalizes tests, predicts risks and guides on a path to wellness, offering a one-stop preventive health solution, ending the era of generic health checks

 

Apollo, the world’s largest vertically integrated healthcare provider, has released its annual Health of the Nation report that deep dives into the prevalence and growth of NCDs and highlights the importance of the right preventive healthcare measures to ensure India stays healthy.

 

Dr Prathap Reddy, Chairman, Apollo Hospitals Group, stated that “Preventive healthcare needs to become a national priority. Over the past 3 decades, non-communicable diseases have become the leading cause of death and suffering, contributing to 65% of deaths in India. NCDs affect not just health, but also productivity and economic growth. The estimated economic burden on India is expected be about $4.8 trillion by 2030. As the youngest and fastest growing major economy in the world, the health of our nation is a critical indicator of our future, and the health of our people will determine how effectively we live up to our full potential. What we need is a proactive and highly defined strategy to minimize the impact of NCDs. And the best solution lies in prevention.”

 

The increasing trend for NCDs and a significant rise in early risk factors

The rise in preventive screenings has also led to an increase in the diagnosis of early risk factors like Obesity and Dyslipidemia (cholesterol irregularities) among Indians across age groups. These are indication of the potential onset of chronic conditions like diabetes and hypertension and a wake-up call for individuals to make early shifts in their lifestyle behaviors.

·         There is a 50% increase in the prevalence of Obesity among Indians between 2019 and 2022.

o   Obesity has seen an uptick in diagnosis in those less than 45 years of age by 43% and by 60% in people over the age of 45.

·         Dyslipidemia or Cholesterol irregularities has seen an 18% increase in prevalence among Indians between 2019 and 2022

o   This is also fueled by a significant increase in its prevalence among those over 45 years of age by more than 35%

 

Along with these early risk factors, we also see a rise in the prevalence of conditions like Diabetes and Hypertension.

 

·         Diabetes and Hypertension diagnosis have seen an 8% and 11% increase respectively between 2019-22

o    There is also an increasing risk of Hypertension amongst Indians over 45 years, its prevalence in diagnosis having increased from 14% to 16% in the last 3 years.

o    Chronic stress and anxiety increase the risk of incidence of hypertension by 1.5X and diabetes by up to 2X. Men with chronic stress have double the risk of incidence of diabetes than women.

We administered the PHQ9 Depression Questionnaire for about 2000 people with Type 2 Diabetes at Apollo Hospitals to understand their Mind Health status. Our analysis showed that with every one unit increase in age and BMI, PHQ9 the depression score also increases. About 50% had some form depression, and Diabetes along with any weight related comorbidity is an indicator to screen for depression.

 

·         The report also puts the spotlight on the importance of getting more frequent or extended health tests for conditions that are prevalent in our families

o    The report finds that Diabetes is prevalent in 1 in 3 people with a history of the condition in their family.

·         Healthy sleep is an important indicator of overall health.

o   In one study with 20,000 people, 47% have sleep problems and 52% have impairments in their mind health state, and 1 in 3 have both issues.

o   2 out of 3 individuals do not have an optimal gap between dinner and bedtime, which is critical for good quality sleep. It is either less than 1 hour or more than 2 hours, both scenarios leading to sub optimal sleep quality.

·         Impaired metabolism is also closely linked with digestive irregularities, such as gas/bloating, heaviness post-meal, burning sensation, belch/burp. The analysis found that 64% of people had digestive irregularities, going up to 81% amongst diabetics.

Many ‘Indias’ in one India

Our diversity in lifestyle has led to the emergence of different NCD trends across regions, likely impacted by our regional diet preferences.

·         While liver diseases saw maximum prevalence in East (at 50%), its lowest impact relatively is in the South (28%)

·         West has seen the least relatively the lowest prevalence of diabetes (15%) while South has the highest (27%)

·         Obesity trends have been similar across regions, ranging between 22-24%

·         Dyslipidemia (cholesterol) has the highest prevalence across all regions, with North seeing the most (48%), followed by West (41%), East (39%) and then South (37%).

 

Power of prevention

The silent epidemic of NCDs is behind 40% of all hospital stays. While there is an increase in Indians taking preventive screenings, these are still largely symptom led. Regular and comprehensive health checks, starting at a young age, can significantly reduce mortality rates, disease incidence as well as the frequency of hospital visits through our lifespan.

There is also a need to reimagine preventive health assessments and design them to be more suitable to the Indian population.

For instance:

·         The median age of breast cancer diagnosis from mammograms done at Apollo in the last year was 54-57 years; lower than that seen in mature markets (where the median age of detection is 62-65 years). This suggests an earlier onset of disease in Indian women, warranting annual screening for women from 40 years onwards.

o   According to clinically published sources, early diagnosis through preventive checks of breast cancer can reduce mortality rates by up to 30%.

·         Undetected sleep disorders often lead to chronic health conditions due to late diagnosis and oversight by the healthcare systems

o   Obstructive Sleep Apnea (OSA) is known to increase the risk of heart problems, and is often screened only in the obese (BMI > 30) and with neck circumference > 40cm

o   Apollo’s study of people with Type 2 suggests that intermediate to high risk of OSA occurs even at a lower BMI (26) in the population screened, with a majority (91%) having a neck circumference < 40cm, thus highlighting the need to screen for OSA rigorously, irrespective of the BMI, especially for high-risk cohorts like patients with Diabetes.

 

Enhanced ‘ProHealth’ by Apollo

In a bid to strengthen the preventive healthcare ecosystem, Apollo has launched an enhanced ProHealth, India’s most individualized preventive health program that brings together the power of AI to help individuals stay ahead of potential NCDs. Combined with Apollo’s pioneering experience of 40 years, the healthcare group has developed new technologies based on AI and ML for predicting risk scores and developing structured lifestyle programs with new models of care that lead to improved clinical outcomes.

 

What differentiates ProHealth:

1.       ProHealth is a 100% doctor designed health program

2.       It creates a first-of-its-kind health profile that determines the areas of concerns and custom designs a unique health check for every individual

3.       It integrates predictive health metrics through a sophisticated AI engine to determine potential areas of prevention

4.       In addition to the results, every individual also has access to health mentors to transform their lifestyle and make the program truly preventive in every sense

 

Technology is transforming the approach for dealing with health risks and enabling early detection, and therefore must be integrated in preventive screenings. With a firm belief that AI and big data will play a key role in predicting risks and delivering personalized health solutions, Apollo’s ProHealth today is India's most individualized preventive health program. Apollo also strongly believes that a laundry list of tests is not an effective solution to get to the root of the problem. For instance, there is a clear data-driven correlation between diabetes-obstructive sleep apnea-heart problems OR weight related comorbidities & depression, however generic health checks are unable to deduce these. The need of the hour is true personalization and prediction, which forms the foundation of Apollo ProHealth. Additionally, by offering convenient access to health mentors as a part of ProHealth, every individual is empowered to take charge of their own health and create a long-term and permanent impact in the battle over NCDs.

 

Apollo ProHealth is backed by a predictive algorithm that captures one’s health status, predicts potential health risks and individualizes every health check. A personal health risk assessment is digitally available to every individual, post which they can visit the nearest Apollo facility to them to conduct the set of customized tests recommended for them.

Below are the industry comments on Repo Rate announcement today

Shiv Parekh, Founder, hBits

It was important that RBI evaluated the cumulative effects of the past hikes. Keeping the repo rate unchanged at 6.50% will add a wave of relief across industries especially the real estate sector; the sector has been in distress due to successive hikes for the last six months. Most industries were affected due to high rate of working capital and real estate was no exception.

There needs to be a balancing act for growth along with tightening monetary policy to tame inflation. At this point of time, it was important to hold the rates. This will definitely act as the boost needed by the sector. Inflation has been high due to external factors as well. Now businesses will be able to generate more employment opportunities due to the growth effected through easy money availability.

Satish Nair, Head – Treasury and Corporate Affairs, Vastu Housing Finance.

“After February’s hike of 25 basis points to 6.5 percent, we expected a pause in the hikes as inflation was expected to be range bound and to support economic growth. The housing sector is set on an upward growth trajectory; however, inflation needs to be watched. RBI's continued commitment to price, financial stability, and sustained growth will result in robust macro-economic growth”.

 

Ms. Achala Jethmalani Economist at RBL Bank's quote on today's  monetary policy announced.

“The policy appears to be a hawkish pause as the MPC turns data dependent whilst it awaits the monetary efficacy from prior rate hikes to play out into the deposit and lending rates.

With the Governor stating that today’s pause on policy rates is for this policy only, it has the elbow room to act on rates if inflation readings surprise on the upside. Basis the current growth-inflation dynamics and the global backdrop, the Repo Rate is likely to peak out at 6.50-6.75% with a possibility of a final 25bps to be delivered in 1H FY24.”

The RBI’s “surprise” pause on the repo rate in April is completely in line with our expectation. In fact, the 6-0 voting in favor of a pause is stronger than our expectation.

 

Siddhartha Sanyal, Chief Economist and Head of Research, Bandhan Bank

With the likely softening of CPI to low- to mid-5% levels in the coming month, the current repo rate of 6.5% implies that India’s real policy rate will hover around 1% during 2023-24, while maintaining a policy rate differential of about 1.5% with the US. This clearly helped the decision of a pause on the repo rate.

In the current EBLR regime of immediate and fuller pass through of repo rate hikes to lending rates, it is heartening to see a more balanced and nuanced approach from the MPC.

The material narrowing of trade and current account deficits and range-bound INR must have offered the MPC better comfort for pursuing a more “Fed-independent” monetary policy.

It was important for the RBI to leave the policy rate at a level, which can be kept unchanged for a long time, as against hiking rates very aggressively now and building up pressure for cutting the same only in few months.

Battery swapping may stifle the innovation capacity of the EV segment

The electric vehicle (EV) market in India has witnessed significant growth. Valued at USD 1.45 billion in 2021, the market size is anticipated to touch USD 113.99 billion by 2029 from USD 3.21 billion in 2022, at a CAGR of a whopping 66.52%. The numbers are as per a report by Fortune Business Insights, titled “India electric vehicle Market, 2022-2029.”

Much of this growth can be attributed to factors such as government support, heightened environmental awareness, and technological advancements. Tax breaks, subsidies, and investment in charging infrastructure have been among the initiatives aimed at promoting the adoption of EVs. Increased environmental awareness among the populace has also contributed significantly, with people seeking more sustainable and eco-friendly alternatives to traditional fossil fuel-powered vehicles. Additionally, advancements in battery technology and the emergence of convenient charging options have bolstered the appeal of EVs.

The steps that the Government took to promote electric mobility includes the facilitation of 100 percent FDI in the EV sector, incubator programs, shared facilities for prototyping, and financial support through the Credit Guarantee Scheme for Start-ups (CGSS). As a result, investment in EV start-ups skyrocketed, surging by 255% in 2021 to $444 million in 2022. With continued public and private investment, the growth of the EV market in India is poised to continue on an upward trajectory in the coming years.

Niti Aayog released a draft policy in April 2022 on battery swapping for two- and three-wheelers as a means to reduce nearly 1 Giga tonne of carbon dioxide emissions by 2030. Battery swapping involves exchanging discharged batteries for charged ones.

However, many experts claim that battery swapping is a technical and market dead-end that will only disconnect the vehicle from the fuel, which in this case, is a battery.

The concept of battery swapping was once deemed a practical solution to the limited driving range of electric vehicles (EVs) and the scarcity of public charging stations. However, in 2022, the idea is increasingly being viewed as a technical dead-end, unlikely to provide a sustainable solution. The current state of the EV market, with many models offering a range exceeding 100 miles, renders battery swapping redundant. Furthermore, the infrastructure required to facilitate such a system is expensive and logistically complex, rendering it unfeasible for widespread adoption. Consequently, many industry experts predict that continued support for battery swapping will only serve to drain green investors’ funds, without offering a viable solution.

Another major challenge is the intricate issue of battery ownership, and the need for standardization across different vehicle models to optimize performance. This could stifle innovation in the EV industry, limiting opportunities for manufacturers to develop more efficient and cost-effective battery technology. Additionally, the implementation of a battery-swapping system would require a higher number of batteries per vehicle, leading to increased production costs and environmental concerns related to battery disposal. It also goes against the very essence of India’s ‘Atmanirbhar Bharat’ mission as the two-wheeler industry relies heavily on Micro, Small, and Medium Enterprises (MSMEs), which account for over 80% of auto component manufacturing. The transition to EVs must be carried out in tandem with global markets to ensure cost-effectiveness and avoid making the domestic two-wheeler market too expensive for customers. It is crucial to acknowledge that India holds the distinction of being the world’s largest two-wheeler manufacturer and exporter, owing to significant investments, a focus on Make in India, leading-edge technology, innovative products, and cost-effective production methods.

Furthermore, empowering consumers with the freedom to choose the technology or solution they prefer is imperative for a sustainable and dynamic EV market. Imposing mandates on the use of specific technologies could prove to be short-sighted, given the rapidly evolving nature of the industry.

Allowing auto manufacturers to determine their approach to battery-swapping implementation would enable the establishment of standardized battery specifications, ensuring interoperability across different vehicle models. However, this could pose a challenge in terms of providing a unique experience to consumers and distinguishing between the varied performance and features offered by different manufacturers. Therefore, an approach that prioritizes consumer choice will assist in promoting innovation and will drive the growth and success of the EV industry in the long run.

Furthermore, there is a risk of creating a monopoly if battery-swapping is separated from the vehicle business. Even a lateral association between battery manufacturers and auto companies could lead to a semi-monopoly that would have a detrimental impact on other vehicle makers by necessitating consolidation.

Standardizing swappable batteries could lead to the establishment of a monopoly for a handful of companies that would dictate their own standards and ensure that their vehicles are interoperable with those standards. Such an approach would stifle innovation and result in the entire industry’s profits being channelled towards one particular company or group. This, in turn, could lead to a dependence on imported technologies, with domestic manufacturers suffering the brunt.

Vehicle manufacturers typically do not share their battery technology, and implementing swappable batteries could result in a surplus of unused batteries, leading to environmental degradation and cost inefficiencies.

Škoda Slavia scores full 5 stars in crash safety


 

Completes the ŠKODA 5-star safe fleet

With top marks in Global NCAP tests

 

›   Furthers the ŠKODA legacy with a 5-star for both child and adult occupants

›   Massive mandate for INDIA 2.0 and made-for-India MQB-A0-IN platform

›   Scores 29.71 for adult and 42 for child occupants

›   Highest safety markings ever among Made-in-India cars

›   Makes SLAVIA the safest car as per the Global NCAP ratings and safest family car in India

›   ŠKODA AUTO India now has fully 5-star safe, crash-tested fleet

 

ŠKODA AUTO India’s safety and crash-worthy prowess continues to grow in stature as the SLAVIA sedan scored a full 5-Stars out of 5 at the Global New Car Assessment Programme (Global NCAP) crash tests conducted recently. This also makes the SLAVIA the safest car ever tested by the Global NCAP, furthers the cause of Safer Cars for India, and makes ŠKODA AUTO India’s only manufacturer to have a fleet full of crash-tested cars that have 5-stars for both adult and child occupants.

 

Commenting on the safety standards set by the SLAVIA, Mr. Petr Šolc, Brand Director, ŠKODA AUTO India said, “As part of our strategy at ŠKODA, there is no compromise on safety for our customers. I am delighted to share that our second INDIA 2.0 car – SLAVIA has received a 5-star rating in the Global NCAP safety test. This perfectly matches our brand values of Safety, Family, Human Touch. We sincerely appreciate our customers, who decided to buy ŠKODA products, and are extremely happy that we can offer them the safest cars in the market. With a comprehensive approach to safety, we have a fully-tested range of 5-star safe cars. It is a stamp on how we have always focused on quality, durability, and safety of our cars. Safety is at the core of our strategy and we will continue to build cars with this philosophy.”

 

The SLAVIA was designed with a high focus on localisation, lower costs of ownership and maintenance, while maintaining ŠKODA’s dynamic driving traits and zero compromise on safety. It was tested internally for a variety of impacts. The SLAVIA was designed from the ground up keeping safety in mind. Its skeletal structure is laser welded. The structure comprises of high strength steel, and has been built to mitigate and absorb the impact of the crash across the outer shell of the car than the inner cabin. This rigid and impact-absorbing body structure complements the bevy of active and passive safety technologies making the SLAVIA an entirely safe car from the inside out.  

 

The SLAVIA is equipped with upto 6 airbags, electronic stability control, multi-collision braking, traction control, anti-lock brakes, ISOFIX mounts for child seats, Top Tether anchor points, rain-sensing wipers, automatic headlights, and tyre-pressure monitoring, among others.

 

Out of a maximum of 34 points, the SLAVIA scored 29.71 for adult occupation earning it a separate 5-Star for adult occupation. In the case of child occupants, the sedan scored a 42 out of 49 points to get 5-stars in child safety. This makes the Slavia the safest car ever tested by the Global NCAP as per the newer, stricter test protocols.

pTron Launches New Basspods Encore Noise Cancelling Calling Earbuds at Just Rs. 899/-

Pocket-Friendly Earbuds with 30 dB Noise Cancellation, 50 hrs Playtime, and Advanced Features for Everyday Use launched exclusively on Flipkart

 

pTron, the home-grown leading electronics brand, has launched the Basspods Encore, the latest addition to its range of wireless earbuds. The Basspods Encore is a game-changer in the world of earbuds. Equipped with the most advanced environmental noise-canceling technology, these earbuds can reduce up to 30 dB of ambient noise, providing crystal-clear sound even in noisy environments (90% less noise).  With the built-in proprietary TruTalk™ ENC (Environmental Noise Cancellation) technology combined with Quad mics for seamless calling, the Basspods Encore is the perfect earbuds for use in any environment, from crowded city streets to busy offices.

 

The Basspods Encore earbuds have a battery life of up to 50 hours, ensuring uninterrupted listening for days on end. The earbuds can be charged multiple times using the charging case, which also provides protection and easy storage for the earbuds. The earbuds come equipped with Bluetooth 5.3 technology, ensuring a stable and fast connection with all Bluetooth-enabled devices. The earbuds also feature touch controls for easy access to music playback, answering and ending calls, and activating voice assistants like Siri or Google Assistant,  making them the perfect choice for daily use. Additionally, these earbuds come with IPX4 water-resistant technology, making them perfect for outdoor activities or workouts.

 

“We are thrilled to launch the Basspods Encore earbuds, which offer exceptional audio quality and advanced features at an affordable price,” said Ameen Khwaja, Founder, and CEO of pTron. “We understand the needs of our customers and have designed the Basspods Encore to cater to their everyday calling and entertainment needs.”

 

The Basspods Encore earbuds are available in three colors – midnight black, neon blue & graphite black – and come with a 1-year warranty. The earbuds are compatible with all Bluetooth-enabled devices and offer a comfortable fit, making them ideal for extended use.

 

The earbuds are affordably priced at INR 1199/- and are now available on Flipkart at a special introductory price of INR 899/- for a limited period.

 

Don't miss out on this incredible opportunity to experience unmatched audio quality and advanced technology with pTron's newest noise-canceling earbuds, the Basspods Encore.

 

 

Basspods Encore Technical Specifications:

Bluetooth Version

BT v5.3 with 10m range, 1-step pairing & auto-reconnect

Driver size

10mm Dynamic Bass Boost drivers TruSonicTM

Audio Technology

Quad Mic + Environmental Noise Cancellation TruTalkTM Technology

Playtime

Up to 50 Hours with charging case

10Hrs with earbuds, 4x with charging case

Charging Time

10mins charge =  200mins play

Earbuds 1 hour and case 1.5 hours

Charging Case

400mAh Type-C Charging Case

Product Weight

35g Charging case, 4.5g each earbud

Other Features

Touch Controls with Voice Assistant + IPX4 Water resistant

Low Latency Audio & Video Sync with Stereo & Mono Bud Capability

Landmark Transaction Worth 26.5 Crores in Alibaugh

Yet another landmark transaction and an addition to the growing list of like-minded wellness enthusiasts who have invested in property at Awas, Alibaugh. Junaid Shaikh, Entrepreneur, Sufi Yoga Instructor, Hotelier, Freelance Columnist, Jewellery Designer and the Founder and CMD of Roshan Space purchased two villas of 5000 sq. ft. and 4700 sq. ft. each in Avas Living – a luxury gated community in Awas Village, Alibaugh for 14.35 crores and 12.15 crores respectively. A considerable stamp duty of 86.10 lakhs and 72.9 lakhs was paid by Shaikh.
 

Junaid Shaikh, Founder and CMD of Roshan Space purchases an expansive villa in Avas Living, Alibaugh

 

The Avas Wellness project founded by Aditya Kilachand, backed by marquee investors Adar Poonawalla and Gaurav Kapur – is an exclusive gated community with a limited number of villas anchored by a Wellness Centre and Spa. These villas are designed by world-class architects SAOTA who have completed properties globally including The Ritz Carlton Residences in Bodrum, The Bulgari Hotel in Los Angeles, the Rapper Drake's Bel Air home and a recent record-breaking deal for the expansive Casa Del Sole in Palm Jumeirah Island.

 

Alibaugh in the last few years has become one of the most sought-after destinations for cricketers, industrialists and Bollywood to invest in properties thanks to the proximity to Mumbai due to the recent infrastructural developments. Avas Living has caught the attention of HNI’s like ace athlete Virat Kohli, Actor Ram Kapoor, Business Woman Rita Kapoor and Amitabh Chaudhry, MD and CEO of Axis Bank, investing in second homes within the community.

 

“I found myself immediately resonating with Avas’ unique approach to holistic wellness and their offering of a bespoke home as it echoes my vision of simple luxurious living and high thinking. I've always been passionate about the coming together of art and science, aesthetics and technology and the home I am building will resonate with that philosophy. This home will be an oasis for my family, a space where we will nurture the evolution of our family for generations to come,” says Junaid Shaikh on his recent acquisition.

 

“Avas Wellness is a futuristic, world-class vision that competes with the best internationally. Our homes are customised to reflect your individuality. They offer a 360-degree living experience, with a strong emphasis on wellness and luxury. We believe health is the ultimate luxury in today's world, and we have created our community around it. The Avas Wellness Center and Spa is mindful of specific individual needs and moulds itself to a programme designed to heal and revive,” says Aditya Kilachand, Founder and CEO Avas Living.

View article…
 
 

(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

Hopscotch Ties up with N7 – The Nitrogen Platform to Enhance its Website & Mitigate DDoS Attacks

Hopscotch, India's largest online kids' fashion brand partnered with N7 – The Nitrogen Platform to enhance the security of their website and mitigate attacks

MUMBAI, India, April 4, 2023 /PRNewswire/ — N7 – The Nitrogen Platform is glad to announce the commencement of its partnership with Hopscotch, India's largest kids' apparel e-store. Based in Mumbai, Hopscotch is India's largest online kids' prominent eCommerce player. Established in 2012, today, Hopscotch is India's leading kids fashion e-commerce portal positioned at the sweet spot of aspiration and affordability. The brand features the latest trends in kids' fashion on its store online and has served millions of parents across 1,300 Indian cities. Recently it was announced that they had achieved triple-digit growth YoY serving an enormous base of over 3 million active users, with 70% of its demand from tier 2 and smaller towns.

Hopscotch leverages N7 - The Nitrogen Platform for its website security

As a part of this engagement, N7 – The Nitrogen Platform aims to establish a robust security solution to prevent and mitigate DDoS attacks.

One significant challenge Hopscotch faced was DDoS attacks and apart from mitigating this, it also wanted to create a safe and secure experience for its website visitors. Nitrogen's Rate Limiting, Web Application Firewall (WAF) & Human Detector Features helped in identifying & mitigating attacks.

For starters, N7 – The Nitrogen Platform is an omnichannel performance optimizer developed exclusively for digital retailers to enhance speed, scale, and security for web and mobile applications while saving on infrastructure costs. It seamlessly works with all commerce platforms making its clients' storefront available in peak traffic for any location, device, and platform at Zero Installation, Zero Code Change, and Zero hardware to buy.

Nitrogen's Managed WAF offering leverages internal security experts that react to attacks and mitigate them as it happens. The Nitrogen team also creates personalized rules for the unique vulnerabilities that each client may have.

E-commerce firms are losing competitive advantage due to price scrapping and product information scrapping. Malicious bots also increase the infrastructure cost of running a website. Nitrogen's Human Detector recognizes a malicious bot and improves ROI.

On this occasion, Nitrogen's CEO Manoj Bubna explains, “Ecommerce sites will always be a 'hot' target for cyberattacks as they are treasure troves of personal and financial data. Nitrogen's Managed WAF offering makes it easier for mid-sized firms to leverage the best global security capabilities without having to create the entire capability in-house.”

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