Month: May 2023

Piaggio Vehicles Pvt Ltd, the 100% subsidiary of the Italian Piaggio Group and maker of the iconic Vespa and sporty Aprilia range of scooters has announced an exciting addition to its stylish portfolio, the Vespa Dual. Meant for the Gen-Z who like to stand out or make a statement, the Vespa Dual is characterized by a special two-tone livery and a colorful footboard to create a bold and playful vibe. It proudly distinguishes itself from monochromatic scooters by offering four unique and classy dual-tone combinations as well as a much more comfortable pillion ride.

Introduced to cater to Generation Z’s expectation of associating with all things unique, the Vespa Dual also stands out in Vespa’s colourful universe through its duality. Equipped with Piaggio’s state-of-the-art and advanced i-get engine, the Vespa Dual is OBD-II compliant and will be available in 125cc and 150cc. The new Vespa Dual also offers a comfortable backrest, appealing and aesthetic stickers that will make heads turn, and a stylish and vivid saddle. 

Designed in Italy, the attractive Vespa Dual is for the dreamers: young, bold, and brave. It is for consumers who live without worries and want to live a life that’s unique and has never been lived before. A Vespa perfect for riding to college and hangouts as well as the first interview. In a world of mediocrity, the Vespa Dual will help riders stand out and feel distinctive.

Mr Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd said, “ Vespa is the essence of an Italian lifestyle, of irreverent spontaneity, and living to the fullest. For years, Vespa has won over entire generations with its charisma that transmits freedom and its unconventional style. With the Vespa Dual we want to appeal to the up-and-coming Gen Z that is looking for something different and reflective of their personality. It presents us with the opportunity to reach a newer audience and welcome them to the world of Vespa. There is a Vespa for every type of customer and the Vespa Dual is for those whole like to live young and bold.

He further added, “As pioneers of luxury scooters, I am confident that the Vespa Dual will set new design trends in the sector and our riders will derive absolute pleasure from it.”

Speaking about the launch of Vespa Dual, Mr Ajay Raghuvanshi, Executive Vice President of 2W Domestic Business (ICE) at Piaggio Vehicles Private Limited said, “Celebrating the young, wild, and free, the Vespa Dual is a tribute to the youthful Vespa spirit.  The Vespa Dual stands out for its unconventional and attractive color scheme that is sure to catch the eye. We have also added elements to elevate comfort for the rider as well as the pillion. The Vespa Dual is designed for those who choose to go against the grain, lead a unique life chasing new experiences, and stand out in a crowd, turning heads wherever they go. We are excited to see its acceptance.”

LG Electronics, India’s one of the leading consumer durables company, extends support to Habitat for Humanity India. In collaboration with LG, the housing non-profit organization will construct homes in Modi Nagar, Bhojpur block, Ghaziabad. The “Let’s Build a House” initiative aims to create secure living conditions for underprivileged families, currently residing in substandard housing conditions. The ground-breaking ceremony took place on 18^th May 2023 in the presence of Sanjay Chitkara, Sales Head, LG Electronics India, Narendra Gambhir- Regional Business Head- UP (WEST) & Uttarakhand.

As part of its ongoing commitment to corporate social responsibility, LG Electronics joined forces with Habitat for Humanity India to make a positive impact on the lives of marginalized individuals and families. With an aim to handover the newly built houses by December 2023, this partnership will enhance the living conditions of these families by providing housing facilities in Ghaziabad. In addition to delivering adequate housing and sanitation facilities, this initiative will strive to raise awareness about health and hygiene. The families  identified for this project belong to the bottom of the pyramid segments of society. The future homeowners include widows, people with disability and families living in a vulnerable condition.

“We are thrilled to partner with Habitat for Humanity India in their noble mission of providing secure and affordable housing to families in need of decent shelter. LG Electronics is dedicated to creating a favorable influence on the communities we proudly serve. Through this partnership, we aspire to contribute to the creation of a better tomorrow for individuals impacted by housing difficulties. At LG, we firmly believe in the right of every individual to have a respectable home, and we take pride in collaborating with Habitat for Humanity for India to pursue this objective. We are supporting construction of 16 homes and 40 sanitation units in Bhojpur, Ghaziabad benefitting 56 families.” said Sanjay Chitkara, Sales Head, LG Electronics India. 

Prahlad Modi, the younger brother of PM Modi, sought treatment for kidney failure at HIIMS Dera Bassi, Chandigarh. He has been undergoing dialysis twice a week for the past two years and decided to try Ayurveda due to his dissatisfaction with modern allopathic treatment. His primary purpose in visiting HIIMS was to determine if his kidney was still functional. Prior to visiting HIIMS, he had experienced difficulties climbing stairs, shortness of breath, restlessness after eating, and sitting. However, his condition has significantly improved since arriving at HIIMS. He can now climb stairs without difficulty, and there is no discomfort while eating or sitting. Prahlad Modi has been taking medication for diabetes and high blood pressure for several years, and his blood sugar and pressure are now under control. Currently, he is receiving panchakarma, diet therapy, and graded treatment at HIIMS. Despite undergoing dialysis twice a week for the past two years, efforts are being made to reduce his dialysis through Ayurveda at HIIMS.

Prahlad Modi revealed that he had been dealing with diabetes and high blood pressure since 1992, leading to the failure of both his kidneys and the need for dialysis. However, he came across HIIMS Hospital, which is run by Acharya Manish Ji and located near Chandigarh. The hospital offers water therapy that can eliminate the need for dialysis. Prahlad Modi arrived at HIIMS with the hope of availing of this therapy and felt like he was among family during his treatment.

He added that since he arrived at HIIMS, his blood sugar and pressure have improved significantly within a few days. He no longer has trouble climbing stairs, and his breathing has become easier. The swelling in his legs and body has also disappeared. His experience at HIIMS has given him confidence that he will eventually regain complete health. He recommends that other kidney patients should consider coming to HIIMS Hospital for therapy because Ayurveda is very effective.

HIIMS Ayurveda has a reputation for successfully treating serious illnesses like kidney failure, liver failure, and cancer. It is a leading hospital in India for Ayurvedic treatment. HIMS is an integrated hospital that offers its patients a range of treatments, including Ayurveda, natural medicine, homeopathy, nutritional therapy, and panchakarma. Prahlad Modi expressed his satisfaction with his therapy, diet, and the environment at HIIMS, and he believes that people across the country should seek Ayurvedic treatment. He thinks that by promoting Modi's “vocal for local” mission, the country can make progress.

Apart from him, MP Arjun Lal Meena from Udaipur underwent treatment for kidney disease eight months ago at HIMS. Prior to his treatment, he was undergoing dialysis twice a week, and after his treatment at HIMS, he now only needs dialysis once a week. Comedian Bharti Singh's mother is also undergoing kidney treatment at HIIMS Meerut and has already recovered 70 to 80% of her health. Before her treatment at HIIMS, her kidney function was only at 7%, but after the treatment, it increased to 11%, and her creatinine level, which was previously at 10, is now at 5. Comedian Rajiv Thakur's father is also receiving kidney treatment at HIIMS Meerut. Moreover, many well-known personalities in India, including IAS, IPS, MP, and MLA, are undergoing Ayurvedic treatment at HIIMS.

Advancing towards its philosophy of delivering nutrients for the skin, Amway India, one of the leading FMCG Direct Selling companies in the nation, has launched an exclusive range that transcends the skincare needs of all. The Balancing and Hydrating ranges introduced by Artistry Skin Nutrition™ showcases a distinctive blend of ingredients that collaborate to balance and hydrate the skin, providing a refreshing and youthful appearance. Enriched with plant-based botanicals from Nutrilite™ farms, the Hydrating and Balancing ranges are clinically tested vegan skincare line, with no animal testing[1] and free from parabens, phthalates, sulfate surfactants and animal derived ingredients. Powered by cutting-edge skin science these ranges are infused with exclusive Skincare Complex that boosts skin’s natural defense system by 350%[2] to help delay the visible signs of aging.

Talking about the new skincare range Ajay Khanna, CMO, Amway India said, “India is driven by a large and dynamic young population, with over 65% its populace comprising youths. Within this burgeoning demographic, skincare has emerged as a significant trend, with 87%[3] of the population placing a strong emphasis on skin health. However, despite this, 43%[4] of young people experience dry skin issues while 42%[5] of oily-skin consumers continue to grapple finding the ideal solution for achieving healthy skin. Taking these factors into consideration and leveraging our global expertise in nutrition with Nutrilite’s rich legacy of 90 years, we are excited to introduce the second phase of Artistry Skin Nutrition™, Hydrating and Balancing  ranges of seven products, with the powerful botanicals from our Nutrilite farms, formulated to address skin needs of  youth and consumers at large”

He further added, “As per a recent survey, 30%[6] of men today are willing to broaden their skincare routine and try out new products. These figures are encouraging, as they present us with an exciting opportunity to explore fresh avenues and expand our range of offerings. The  new Hydrating and Balancing ranges complements our existing anti-aging range, under Artistry Skin Nutrition™ to meet the diverse needs of all age groups and genders.”

·         The new Apé Xtra LDX is equipped with Piaggio’s own and customers’ trusted 230cc, Air-cooled, 3-valve engine

·         Offered with a long 5.5ft deck, the Apé Xtra LDX promises best-in-class mileage, low operating costs, high working efficiency, and 36 months/1,00,000 km of super warranty

Piaggio Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian auto giant Piaggio Group and India’s leading manufacturer of small commercial vehicles, announced the launch of the all-new Apé Xtra LDX. Available in CNG, the new Apé Xtra LDX is a Cargo Three Wheeler with a long 5.5ft deck with best in class fuel efficiency and lowest operating costs.

It has the trusted and proven 230cc, air-cooled, naturally-aspirated engine with 3-valve technology, which promises high pulling power, superior working efficiency, and low cost of maintenance.

The new Apé Xtra LDX comes with a slew of upgrades making it the best choice for customers:

·         Increased grade ability to 26% allowing easy plying on flyovers and hilly terrains

·         Tubeless tyres for higher efficiency and stress-free driving

·         Higher torque of 17.1Nm to effortlessly carry extra load

·         Best-in-class mileage of 40km/kg of CNG

·         Max speed of 56kmph, resulting in faster turnaround

·         Extra headroom for driver comfort

·         Super warranty of 36 months or 1,00,000 kms ensuring low maintenance costs

Speaking on the occasion, Mr. Diego Graffi, Chairman & MD, Piaggio Vehicles Pvt. Ltd., said, “Our revolutionary Apé is a fuel-agnostic brand, committed to providing our customers with the most suitable options for their needs. Whether it's CNG, LPG, Diesel, Petrol, or Electric, we have a product that caters to all. We believe in giving our customers the freedom to choose the variant that works best for them, and we are proud to offer a range of options that are reliable, efficient, and innovative. I am happy to announce the introduction of the new Apé Xtra LDX to our offering and am sure that customers will get the best value out of it.”

Speaking on the occasion, Mr. Amit Sagar, Executive Vice President CV Domestic Business (ICE) and Retail Finance, Piaggio Vehicles Pvt. Ltd., said, “The Apé Xtra LDX has been developed in response to the customer requirements seeking a product which is easy to maintain, has low operating costs and caters to their varied requirements. Based on this insight, our R&D developed the high-quality Apè Xtra LDX which gives the best returns to our entrepreneurial customers by being extremely fuel efficient and providing the best mileage. With the new Xtra LDX, customers can experience it’s great pulling power at faster speeds, and have least economical operations due to savings on fuel costs. We are confident this product will enable increased earnings for our customers due to it’s lower operating and maintenance costs and thereby, ensure high profitability for them.”

The Apé Xtra LDX is launched with a price range starting from ₹ 2,51,586 (ex-Maharashtra) and will be available at all Piaggio dealerships in India. 

OR

Shemaroo onboards Anuja Trivedi as Chief Marketing Officer

to strengthen its senior leadership team

Shemaroo Entertainment, one of India’s leading media and entertainment player, has bolstered its senior leadership team with the appointment of Anuja Trivedi as its Chief Marketing Officer (CMO). Anuja will lead the company's overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement. With her extensive experience in strategic development, pricing & revenue and content strategy, Anuja will be an important and key addition to the Shemaroo senior leadership team. Anuja will be reporting to Arghya Chakravarty and will be a part of the executive committee.  

Anuja brings over 15 years of rich experience in strategy and media and entertainment industry, having held senior leadership roles in reputed organizations such as Disney Star, World Gold Council, McKinsey & Company, Morgan Stanley and PwC. As Executive Director at Disney Star India, she led the content studio strategy across TV and digital, maximizing subscriber growth on Disney+Hotstar and Star's network market share on TV.

Hiren Gada, CEO – Shemaroo commented, “We are pleased to welcome Anuja to Shemaroo as our new CMO. Anuja's expertise in analyzing market trends and identifying growth opportunities will be instrumental in our expansion plans as we continue to navigate the ever-changing media landscape. Her ability to develop innovative strategies and create compelling content experiences for audiences aligns perfectly with our mission of delivering exceptional value to our consumers. We are confident that Anuja will play a crucial role in the continued success and growth of Shemaroo.”

Arghya Chakravarty, COO – Shemaroo added, “Anuja’s impressive track record, diverse experience and strategic approach to business and content development makes her a perfect fit to lead our marketing efforts. With her leadership, we look forward to further strengthening our position in the industry and delivering engaging and meaningful content experiences to audiences across India and beyond. I wish her all the very best for her new role as the CMO at Shemaroo.”

With the addition of Anuja Trivedi’s to its leadership team, Shemaroo is well positioned to capitalize on the fast-evolving media landscape and continue to deliver high-quality and engaging content experiences to its consumers.

• The experiential MBA program is being launched at Sharda University and is designed to empower emerging business leaders

• The program will offer dual specialization MBA with the option to choose from 6 new-age specialisations
• The program also offers INR 10 Cr Seed Fund for student-led start-ups

Sunstone, India's leading higher education start-up, has launched Sunstone Select- an innovative and experiential MBA program at Sharda University. As the world crawls back on its feet after a global pandemic, the employment landscape has undergone severe changes. The new workforce is expected to be agile, adaptive, experienced, digitally literate and resilient. In order to equip students with the skills needed for Industry 4.0, a focus on experiential learning is essential.

Sunstone Select- a unique and distinctive experiential learning MBA program acquires an edge over the traditional MBA programs as it offers practical and real-world insight to the students. This MBA program is designed to disrupt traditional classroom learning by imbibing a ‘field-first’ approach and dual specialisation to students with the option to choose from six new-age specialisations.

The six specializations include Marketing & MarkTech, Finance & Fintech, People & Organization, Product Innovation & Management, Business Analytics & Insights and Logistics & Supply Chain

Commenting upon the launch, Mr Piyush Nangru, Co-Founder and COO, Sunstone, said, “We are pleased to introduce Sunstone Select at Sharda University. This program has been designed to bridge the gap between theoretical and practical knowledge and provides students with the chance to apply their learning beyond the four walls of a classroom. An MBA program should offer more than just a certificate, and it is imperative for students to stay up-to-date in today’s fast-paced world.

Through Sunstone Select, students will not only gain insights into the challenges and opportunities of the business world but they will also be well-versed with the ever-evolving nature of the industry. Sunstone Select provides students with valuable industry exposure through mentorship, exchange programs, and extensive internships. By placing equal emphasis on academics, practical knowledge and industry exposure, it aims to empower students for a sustainable long-term career growth. We are confident that this holistic approach to education will prepare students to excel in the business world and make meaningful contributions to their chosen professions.”

With the aim to provide a holistic approach to education, this program has a mix of Outdoor immersion, Student-Led Immersion and Industry Immersion programs.

The outdoor immersion programs are tailored towards broadening students’ perspective, enhancing awareness around India’s socio-economic landscape and exchanging meaningful conversations with the leaders and CXOs.

This program encourages students to develop critical thinking, problem-solving, leadership skills, and helps them in building a strong network of business professionals. Through student-led immersion programmes like Brand Building, Venture Initiation, Social Innovation etc., the students are prepared to be leaders of tomorrow. The program also offers INR 10 Cr Seed Fund for student-led start-ups. 

The key factor of this program is the focus on immersion programs that will enable students to work with industry leaders on live projects for a real-world business experience. Additionally, with over eight months of internships, and a unique CXO mentorship programme, students will be able to apply their classroom learning in a professional setting.

Students also get to fast-track their journey from classroom to boardroom with networking, events and meetups.

Commenting on the association, a Sharda University spokesperson said, “We have always prioritized providing holistic education to our students at Sharda University. Our collaboration with Sunstone is an opportunity for us to offer students a program that combines theoretical and practical knowledge, empowering them to succeed in the corporate world. Through our joint efforts and Sunstone Select's distinct advantages, our students will receive immersive industry-oriented learning, practical knowledge, and placement assistance, enabling their career growth and fostering their entrepreneurial abilities.”

As the admission season approaches, Sunstone Select offers a promising opportunity for students who aspire to excel in their business careers. The program aims to provide a holistic educational experience that nurtures leadership, fosters innovation, and prepares students to become future-ready business professionals. For further information https://sunstoneselect.in/