Month: August 2023

–       Senior members of the U.S. Government Visit One of Amneal’s 12 Manufacturing Sites

 

 Amneal Pharmaceuticals, Inc. (NYSE: AMRX) (“Amneal” or the “Company”) today announced that a delegation of senior members of the U.S. Department of Health and Human Services (HHS) and U.S. Food and Drug Administration (FDA) together with local government officials recently visited the Company’s manufacturing facility in Matoda, India. The visit followed the G20 Health Ministers' meeting in Gandhinagar, India on August 18 and 19, where health ministers from around the world met to discuss global health issues.

 

The delegation included Ms. Loyce Pace, the Assistant Secretary for Global Affairs, who is the lead on setting global priorities and policies at the U.S. Department of HHS, Ms. Genessa Giorgi, U.S. HHS Health Attaché to India, Dr. Sarah McMullen, the India Country Director for the U.S. FDA and Dr. H G Koshia, the Commissioner for the India Food and Drug Control Agency (FDCA) in Gujarat, India. The visit to the Amneal site showcased the company’s advanced automation and complex medicine capabilities, the general complexities of pharmaceutical manufacturing, and the importance of investing in technologies that ensure the availability of safe and effective medicines. Amneal’s site in Matoda is one of the Company’s 12 pharmaceutical manufacturing facilities.

 

“Amneal is a global pharmaceuticals company focused on providing access to affordable, essential medicines. Across our large and diversified product portfolio, we provide key therapies to meet the needs of patients. We are proud to participate in this important visit to share our role in delivering safe and effective pharmaceuticals around the world. We look forward to continuing to engage on the key issues that impact the U.S. pharmaceutical industry’s ability to serve patients, including drug shortages,” said Chirag and Chintu Patel, Co-Chief Executive Officers.

 

Artificial intelligence (AI) is rapidly transforming the digital marketing landscape. From automating repetitive tasks to developing personalized customer experiences, AI provides marketers new and innovative ways to reach their target audiences. 

 

According to Mr. Brijesh, Director of Eternity Global Technology, AI rapidly changes our lives and work. In the 21st century, AI significantly impacts digital marketing as businesses increasingly use AI-powered tools and technologies to reach their target audiences more effectively. However, while AI can be a powerful tool for digital marketers, it is essential to be aware of the potential risks and challenges associated with its use. For example, AI can be biased, leading to unfair or inaccurate results. Additionally, AI can be complex and challenging to understand, making it difficult for marketers to use it effectively. This article will discuss the pros and cons of using AI in digital marketing. 

 

Here are some of the pros of using AI in digital marketing:

 

·         Increased efficiency: AI can automate many of the time-consuming tasks involved in digital marketing, such as data analysis, campaign management, and reporting. This frees up marketers’ time to focus on more strategic activities.

·         Improved personalization: AI can collect and analyze vast amounts of customer data, which can then be used to create personalized marketing messages and experiences. This can help marketers build stronger customer relationships and boost conversion rates.

·         Enhanced decision-making: AI can analyze data and identify patterns and trends that would be difficult for humans to detect. This information can then be used to make more informed marketing decisions, such as which channels to use, which creative to use, and which offers to make.

·         Cost savings: AI can help marketers save money by automating tasks and making more efficient use of their data.

 

However, there are also some potential cons to using AI in digital marketing:

 

·         Data privacy concerns: AI relies on data to train and operate, which raises concerns about data privacy and security. Marketers need to be careful about how they collect and use data, and they need to make sure that they comply with all applicable laws and regulations.

·         Bias: AI algorithms can be biased, leading to unfair or inaccurate results. Marketers need to be aware of this potential bias and take steps to mitigate it.

·         Complexity: AI can be complex and challenging to understand, making it difficult for marketers to use it effectively. Marketers need to invest in training and education to get the most out of AI.

·         Job displacement: AI can potentially displace some marketing jobs as machines can automate more tasks. Marketers must be prepared for this possibility and upskill themselves to stay relevant in the digital age.

 

Conclusion

To sum up, AI has the potential to revolutionize digital marketing. However, before using it, marketers need to be aware of the potential risks and challenges. By carefully considering the pros and cons, marketers can make informed decisions about using AI to achieve their marketing goals.

 

Author:  Mr. Brijesh, Director of Eternity Global Technology

 

·         The discount is available at over 700 retail stores to walk-in customers and online for international Rakhi and gift shipments weighing 0.5 Kg to 2.5 Kg, 5 Kg, 10 Kg, 15 Kg and 20 Kg till 31^st August 2023

DHL Express, the world’s leading international express service provider, is delivering festive cheer to its retail customers this Rakhi. Until 31st August 2023, individuals can enjoy various discounts and offers when they send gifts and delicacies to their family and friends overseas at more than 700 DHL retail service points and through its website. This special offer aims to bring families separated by distance closer through the exchange of Rakhi and gifts, a true celebration of the bonds that transcend borders.

The offer comprises up to 50% discount on shipments weighing 0.5kg to 2.5kg, 5kg, 10kg, 15kg, and 20kg. Whether it is a box of sweets, thoughtfully curated gifts, homemade delicacies, or more, this offer provides a unique way to convey love and joy to loved ones across the world.

Sandeep Juneja, Vice President of Sales and Marketing, DHL Express India, commented on the offer, “We recognize the significant number of Indians living abroad. The Rakhi offer allows customers to bridge distances and express affection to family and friends globally. We aim to make the memories of Rakhi exchanges go beyond borders. This endeavor is a testament to our unwavering dedication to the principles of 'Excellence, Simply Delivered'.”

Leveraging DHL's expansive global network spanning 220 countries and territories, customers can easily send their heartwarming wishes. The offer guarantees complete shipment visibility, with proactive SMS and email updates ensuring seamless deliveries across the globe. To enquire about this offer, customers can call DHL Express’ toll-free number 1800 11 1345 or visit DHL website to get a quote and book a shipment online.

During her 16^th week of pregnancy, she was diagnosed with a 7-cm long tumor in the uterine cervix.

Ms. Marina Ch Ralte, a 39-year-old expectant mother, faced a challenging situation when she was diagnosed with cancer of the uterine cervix during her pregnancy. Under the expert care of the medical team at Apollo Cancer Centre (ACC), Indraprastha Apollo Hospital, New Delhi, she not only won over cancer but also gave birth to a healthy baby girl.

Ms. Marina approached ACC, Indraprastha Apollo Hospital, New Delhi, with a complex medical condition Sixteen weeks into her pregnancy, she was diagnosed with a 7-cm long tumor in her uterine cervix. Facing a dual challenge of pregnancy and cancer, her case required a highly specialized and tailored treatment approach. The medical team at ACC, comprising medical oncologists, gynaecologists, surgical oncologists, fetal medicine specialists, and radiation oncologists, worked on a comprehensive treatment plan for the best outcome.

Ms. Marina underwent a total of 7 cycles of chemotherapy, which were carefully administered to ensure the safety and well-being of both the mother and the unborn child. Throughout the chemotherapy process, the ACC team conducted regular fetal monitoring to closely track the baby's development and ensure her health too.

During the course of treatment, Ms. Marina faced significant bleeding complications, which were managed with supportive care by the dedicated medical team. After the second cycle of chemotherapy, her bleeding ceased, demonstrating the effectiveness of the treatment. As her pregnancy progressed, the medical team decided on a strategic plan for the safe delivery of the child. She underwent a Lower Segment Caesarean Section (LSCS) during her 37th week of pregnancy, resulting in the birth of a healthy baby girl.

Following her successful delivery, she continued with her chemo, and radiation therapy followed by brachytherapy, a specialized form of treatment that delivers radiation therapy directly to the cancer site. The treatment also gave time for her gravid uterus to return to its normal size. Her cancer is presently in remission, and she now enjoys the joys of motherhood with a healthy child by her side. The baby's health continues to be closely monitored to ensure her well-being. The comprehensive treatment approach aimed to provide her with a speedy road to recovery while also prioritizing the health and well-being of her newborn.

Cervical cancer takes centre stage as a notable malignancy during pregnancy, exhibiting estimated incidences spanning from 0.8 to 1.5 cases per 10,000 births. A study reveals that 1-3% of women diagnosed with cervical cancer are either pregnant or in the postpartum phase. The majority of these cases come to light during prenatal care or within a year after childbirth. Most of the patients receive their diagnosis at an early stage of the disease. Among gynaecological malignant tumors during pregnancy, cervical cancer commands the forefront, comprising a significant 71.6%, trailed by ovarian malignant tumors at 7.0%.

Dr P.K. Das, Senior Consultant – Medical Oncology, Apollo Cancer Centre, Indraprastha Apollo Hospital, New Delhi said, “Ms. Marina’s journey was a testament to the strength of the human spirit and the power of comprehensive medical care. This case was truly exceptional, requiring the expertise of a multidisciplinary team. Our priority was to safeguard both the mother's health and the developing baby. We administered safe chemotherapy drugs after monitoring the baby’s growth, ensuring that Ms. Marina received optimal treatment.”

Dr Mano Bhadauria, Senior Consultant, Radiation Oncology, Apollo Cancer Centre, Indraprastha Apollo Hospital, New Delhi said, “Pregnancy with cancer is rare. These cases are challenging because sometimes Medical Termination is not feasible, or it may be a precious pregnancy. We have to ensure the safety of the unborn child while administering the continuation of the treatment. Ms. Marina's journey exemplifies the power of modern medicine and teamwork. Our approach was to meticulously tailor her treatment, considering not just her own health but also the well-being of her unborn child. This case underscores our commitment to pushing boundaries for our patients, fostering hope, and transforming challenges into triumphs.”

Dr. Shakti Bhan Khanna, Senior Consultant, OBS & Gynaecologist, Apollo Cancer Centre, Indraprastha Apollo Hospital, New Delhi said, “Pregnancy coupled with cancer presents unique challenges that demand a personalized and meticulous approach. Our experience in handling such cases allowed us to provide Ms. Mariana with the best possible care, resulting in a remarkable outcome.”

Dr Anita Kaul, Senior Consultant, Fetal Medicine, Apollo Cancer Centre, Indraprastha Apollo Hospital, New Delhi said, “In cases like Ms. Mariana's, where life's most precious moments coincide with medical challenges, our goal is to provide comprehensive care that nurtures both the patient's health and the promise of a new life. The achievement of such a remarkable feat is a tribute to the collaborative synergy of our multidisciplinary team and the resilience demonstrated by our patients.”

Ms. Marina, a cancer winner, and a proud mother said, “Facing cancer while carrying my little one was extremely challenging, but at ACC, Delhi, I not only found the right treatment, but I also came across an unwavering support that helped me see a new ray of hope. My journey at ACC not only brought healing but also empowered me with the priceless gift of motherhood. Through the challenges of cancer diagnosis and pregnancy, I found hope, healing, and the joy of welcoming my precious baby girl. I am forever grateful for their expertise and compassion that made this miracle possible.”

The success of Ms. Marina’s case underscores ACCs’ focus on providing individualized treatment plans that prioritize the well-being of patients and their families. They continue to make significant strides in cancer treatment and care, setting new benchmarks for medical excellence and patient outcomes.

 

 

Qlik's study uncovers that 65% of Indian Chief Data Officers prioritize defining a data strategy, reflecting a strong emphasis on governance in the public sector

 

·         New independent research commissioned by Qlik shows majority of data executives across India, Australia, and Singapore now report through a security, risk, or compliance channel.

·         Public sector organisations often allocate more resources to governance than innovation capabilities.

·         Rising appreciation for the expanding roles of Chief Data Officers (CDOs), but this level of appreciation does not extend across organisations.

 

Public Sector Chief Data Officers in key Asia Pacific markets are currently prioritising governance, security and compliance amid the rapidly evolving regulatory landscape, highlighting a sense of caution and reduced focus on innovation in data analytics, according to new research from Qlik.

A shift in traditional reporting structures is driving this trend, with over half (58%) of data executives now reporting through a security, risk, or compliance channel rather than a technology organisational lead, according to the research titled “Driving Data in the APAC Public Sector: Balancing Governance and Innovation.” Meanwhile, nearly half of public sector agencies (48%) now use a governance title for their senior data executives.

The report also reveals how governance has become fundamental to shaping strategy. Many public sector organisations are now allocating more resources to governance than capability, mirroring a default view across the sector that data is a ‘risk to be managed’ rather than an ‘opportunity to be exploited.’ In this environment, 71% of CDOs agree that they possess data governance capabilities, while 65% affirm their possession of data management capabilities, and 58% indicate having data analytics capabilities to utilise data to formulate and implement policies or provide services.

When asked about their priorities for the next year, many data leaders ranked strategising, maturity assessments, inventories and governance boards above more innovation-focused initiatives, such as deploying analytics tools, decommissioning old technologies or publishing open datasets. In Indian organisations, the top three data goals for the next year are defining a data strategy (65%), installing a governance board (55%), and creating an enterprise data architecture (55%).

The research also demonstrates the drive to strengthen compliance practices in recent years. Over 90% of organisations reported having governance frameworks in place in 2023.

Of the 90% mentioned above, 63% of Indian organisations have confirmed they have some policies and procedures in place but are still maturing their framework; 35% regard their frameworks as mature, and 2% have not adopted any data governance practices.

Regarding significant challenges in moving data to the public cloud, 65% of respondents said the effort required to modernise applications was the topmost barrier, followed by privacy/security concerns (64%) and a shortage of technical skills and support (56%). 

Commissioned by Qlik and conducted independently by Omdia, the study presents the findings of a survey of 326 senior data executives within the public sectors of Australia, India, and Singapore, revealing how the CDO role and business strategies are evolving across government organisations.

Geoff Thomas, Senior Vice President, APAC, Qlik, said the report signals rapid change in data leaders’ roles and responsibilities, and how innovation is now taking a backseat.

“Our study provides valuable insight into the responsibilities and demands faced by CDOs in the public sector today. While CDOs have never been more important, they play a critical role in the overall infrastructure of the public sector, the research clearly demonstrates how their job is rapidly evolving,” says Thomas.

“Critically, they are increasingly focused on addressing risk rather than seizing on opportunities when it comes to data. To overcome this cautiousness, CDOs need to realise and maximise the return on data and analytics.” Promisingly, the findings also show rising appreciation for the expanding roles and responsibilities of CDOs in today’s increasingly regulated climate. Around 61% now say they clearly understand the role and how to deliver against it.

But this level of appreciation does not necessarily extend to entire organisations, according to the research. Over 90% of businesses have a well-defined data strategy with responsibilities and objectives. However, the majority of respondents (54%) say they are poorly understood. There is a significant disparity between countries, with 49% of Singaporean enterprises reporting that their goals and objectives are well recognised, 41% in Australia, and 20% in India. Multi-cloud deployments are becoming the standard across the continent, with India leading the way with only 2% of firms claiming to utilise only one cloud platform. 

Al Blake, Principal Analyst, Omdia, said CDOs should be promoting the value of data across their businesses to drive service development.

“Indian organizations are embracing robust data governance and delineating precise roles and goals for their data. It's encouraging to witness CDOs operating in an era of clarity where the significance of data and analytics is recognized. However, the challenge lies in amplifying this value across the organization to drive service development and strategic implementation. Integrating the CDO role remains a work in progress, especially in harmonizing governance and innovation,” says Blake.

Varun Babbar, Managing Director – India & SAARC, Qlik, said, “While data sharing and open publishing benefits are widely recognized in the public sector, enabling seamless connectivity and data integration across agencies can foster service development. Integrating data management policies and procedures directly into analytical systems is equally important, especially since India established its 1st Data Protection Act. This approach promotes dissemination and encourages a ‘learning by doing’ mentality, ensuring data sharing and utilization become integral to operational efficiency.”

The report is available for download here.