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It has already organized 36 events on the core issues of the Arctic agenda
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Over its two-year tenure as chairman of the Arctic Council, Russia plans to organize forums, conferences, workshops, round tables, festivals and exhibitions, research expeditions, and professional skills championships
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India has been an observer at the Arctic Council since 2013
Addressing the media on Russia completing the first year of its two-year chairmanship in the*Arctic Council*, Mr Nikolay Korchunov, Chair of the Senior Arctic Officials and Ambassador-at-Large for Arctic Cooperation of the Russian Ministry of Foreign Affairs, highlighted the achievements of the first year.
He detailed the events planned under the “*Responsible Governance for the Sustainable Arctic*” program.
The diplomat stressed Russia’s commitment to the Arctic region’s balanced development. He further stated that Russia believes sustainable socio-economic development is key to improving the well-being of the indigenous people of the North, creating new jobs, and increasing the Arctic’s investment appeal.
/“Russia geographically accounts for nearly one-third of the entire Arctic region and recognizes its special responsibility for the region. Our goal is to ensure the Arctic’s sustainable development through creating a state-of-the-art infrastructure, exploring resources, developing the industrial base, and improving the quality of life of the indigenous people of the North while preserving their unique culture and traditions. Today, 423 investment projects cumulatively worth RUB 693 billion are being implemented in the Arctic. These projects will create 21,900 jobs in the region,”/*Added Yury Trutnev,*Deputy Prime Minister, Presidential Plenipotentiary Envoy to the Far Eastern Federal District, Chair of the Organizing Committee on Russia’s Chairmanship in the Arctic Council.
The Council’s plenary session held on 1–2 December 2021 in Salekhard was the highlight of the official event series. It included discussions of the Arctic’s sustainable socioeconomic development and of the opportunities for bolstering youth cooperation in high latitudes, broached the issues of cooperation between the Indigenous Peoples of the North and between the Arctic regions, and the matter of increasing the efficiency of interactions with the Arctic Economic Council where Russia also holds the chairmanship in 2021–2023. The participants discussed the implementation of projects and joint solutions to such matters as forest fires, climate change and its effect on the Arctic ecosystems, the novel coronavirus pandemic and its influence on the health of the Indigenous Peoples and other residents of the Arctic. For the first time, the event featured speeches by special representatives of the Chair of the Committee of Senior Arctic Officials on cooperation between indigenous peoples, maritime activities, by the youth ambassador, and by the Indigenous Youth ambassador.
Russia’s chairmanship programme includes a section on the human dimension which features several conferences such as Human Health Conservation in the Arctic, “*The Arctic as a National Megaproject: Personnel and Research Support*,” and the “*Arctic: Territory of Development*” on creating a comfortable urban environment. Participants of the ‘*Arctic: Territory of Development*’ Conference on Ensuring a Comfortable Urban Environment, which took place on 22–25 May in Yakutsk, discussed the development of the urban Arctic environment, the creation of master plans for northern cities and the tourism industry, and the implementation of the Arctic Hectare programme.
The Conference on Waste and Microplastic Problem in the Arctic, the International Forum on Designated Conservation Areas (DSA) in the Arctic, and the Arctic Meteorological Summit will discuss the future of developing nature conservation cooperation in high latitudes and the introduction of nature-saving technologies.
A thematic Arctic booth at SPIEF 2022 will host three events under Russia’s chairmanship, including an International workshop on shipbuilding and ship repairs in the Arctic, a Conference on developing telecommunications and digitization in the Arctic, and the “*Creative Industries of the North*” event intended to promote the cultures of the small Indigenous Peoples of the Arctic, Northern territories’ brands, and to stimulate cooperation between the state, businesses, non-commercial and public organizations in order to preserve the heritage.
In March of this year, western member states of the Arctic Council temporarily suspended their participation in the Council’s official events and in the activities of its auxiliary bodies
*Nikolay Korchunov*says that this decision/“Will inevitably result in the mounting risks and challenges for the ‘soft’ security in the Arctic that the Council has theretofore been successfully handling.” The current “*hiatus*” in the Council’s activities is fraught with negative consequences for the well-being of the population of the Arctic, including its Indigenous Peoples. The speediest resumption of the Arctic Council’s full-fledged activities is in the best interests of the entire international community. Russia is ready to resume the dialogue in the high latitudes. The emphasis is on the fact that western member states putting a ‘*freeze*’ on their involvement in the Council’s activities is a temporary development that does not entail reformatting membership in the organization. At the recent ‘*Arctic Borders*’ conference in Tromso, different speakers stressed that the Arctic Council is particularly valuable with the participation of all the eight Arctic states and that western member states are not interested in changing the structure or the membership lineup and are committed to preserving the Council as the key forum for making collective decisions. In this sense, our western colleagues’ stance on the Arctic Council has not changed.”/
Some of the other projects spearheaded by the Arctic Council are:
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digitizing the cultural and linguistic heritage of the indigenous people of the North
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biosecurity issues in the Arctic
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developing renewable energy sources
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creating an international Arctic research station focused on carbonless energy
In addition, the Council is currently working on project proposals for traditional medicine of the indigenous people and on developing creative industries in the Arctic. It is also developing Russia’s initiative – “*Digital Museums of the Arctic*”.
/“An extensive and diverse schedule is planned for Russia’s tenure as chairman, reflecting the role and importance of the Arctic, both for Russia, which is consistently building up its regional presence and for the entire world. The fact that Members of the Arctic are willing to act together, forgetting their regional differences, significantly contributes to the Arctic’s balanced development. This approach rests on international research, cutting-edge technologies, and close attention to the ecosystem and the people who live and work in the North,”/opined*Alexei Chekunkov, Russia’s Minister for the Russian Far East and Arctic Development.*
Russia’s chairmanship programme focuses on the human dimension, which features several conferences such as
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Human health conservation in the Arctic, “*The Arctic as a National Megaproject: Personnel and Research Support*,” and the “*Arctic: Territory of Development*” on creating a comfortable urban environment.
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Participants of the Arctic: Territory of Development conference on ensuring a comfortable urban environment, which took place on 22–25 May in Yakutsk, discussed the development of the urban Arctic environment, the creation of master plans for northern cities and the tourism industry, and the implementation of the Arctic Hectare programme.
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The Conference on Waste and Microplastic Problem in the Arctic, the International Forum on Designated Conservation Areas (DSA) in the Arctic, and the Arctic Meteorological Summit will discuss the future of developing nature conservation cooperation in high latitudes and the introduction of nature-saving technologies.
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A thematic Arctic booth at SPIEF (St. Petersburg International Economic Forum), 2022, will host three events under Russia’s chairmanship:
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An international workshop on shipbuilding and ship repairs in the Arctic
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A conference on developing telecommunications and digitization in the Arctic
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The “*Creative Industries of the North*” event is intended to promote the culture of the small indigenous people of the Arctic and Northern territories’ brands and to stimulate cooperation between the state, businesses, and non-commercial and public organizations to preserve the heritage.
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The core issues during Russia’s chairmanship will enhance the upcoming St. Petersburg International Economic Forum agenda. For example, the SPIEF’s business program will feature the ‘Arctic: Territory of Dialogue forum focused on responsible governance in the Arctic to ensure sustainable development. “Discussions will present new solutions for the key issues in the development of the Russian Arctic. Such as improving the quality of life for the region’s population, developing the Northern Sea Route and the infrastructure, climate change and environmental protection”, stressed Anton Kobyakov, advisor to the President of Russia, executive secretary of the organizing committee on Russia’s chairmanship in the Arctic Council.
The complete recording of the briefing of Nikolay Korchunov, Chair of the Senior Arctic Officials and Ambassador-at-Large for Arctic Cooperation of the Russian Ministry of Foreign Affairs, is available at:pressmia.ru/pressclub/20220520/953662753.html <pressmia.ru/pressclub/20220520/953662753.html>.
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(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)
Over 30 leading brands set to take part in over 750 brand-led live sessions
EORS Shoppers have been able to buy products at EORS prices 10 days prior to the event via M Live
Myntra has witnessed a 5X increase in traffic and 20X increase in demand through M-Live since its inception
BANGALORE, India, June 9, 2022 /PRNewswire/ — In a first, Myntra is activating live shopping experiences at scale by marquee brands, ahead of the platform’s bi-annual fashion festival, EORS, slated to be held from the 11th to 16th of June. As the platform’s social commerce propositions continue to seamlessly engage social media enthusiasts, particularly, the Gen Z cohort, Over 30 leading international and domestic brands such as Estee Lauder India, Puma and Mango, will be streaming ~ 750 brand-led live shopping experiences through the biggest fashion festival in the country.
Myntra’s social commerce verticals have revolutionized traditional marketing for brands, acting as a catalyst to re-shape and heighten consumer engagement, making it more appealing and relatable to the upwardly mobile fashion-conscious shoppers. For the first time ever, M-Live audiences will be able to shop for products at EORS prices, which began a whopping 10 days prior to the event. Gen Z’s particular affinity to social media implies that social-commerce led promotions will directly influence this consumer group’s choice. Brands leveraging live commerce during EORS will aim to generate entertaining and informative content using Myntra’s army of fashion-forward Gen Z creators, the Style Squad, delivering a healthy dose of engagement, while apprising users of compelling offers, strategically driving conversions and visibility.
Having already clocked an exemplary 10,000+ live videos at about 40-50 live sessions every day, Myntra has recorded a 5X increase in traffic and 20X increase in demand from its proprietary social commerce platforms, Myntra Studio and M-Live, since its inception. Sought-after international and domestic brands like USPA, HRX and L’Oréal will be among the leading names to engage in brand-led lives covering up to 75% of the total 1000 lives scheduled during Myntra’s marquee fashion carnival through its social commerce propositions and social media channels..
The platform has also observed a 2X surge in the average time spent on it by shoppers since January, aiding the 10 billion social impressions being recorded in a year via the platform’s social commerce propositions.
Apart from sharing style tips, building communities and gaining social currency, the thousands of influencers on M-Studio and M-Live can directly influence spikes in demand, giving them a predictable and sustainable source of income. For the brand-led live sessions, 2500+ creators have been hand-picked based on their visibility, performance and category fit, with celebrated influencers like Akash Choudhary, Pradhuman, Vipul Juneja, Asmita Kaushik, Samidha Singh, and Aswathi Balakrishnan taking part. The influencers’ primary role will be to highlight key product attributes, guide consumers to pick the correct products, recommend looks on offers and answer queries around style tips and hacks.
Commenting on the brand-led live shopping experience around EORS, Arun Devanathan, Senior Director, Social Commerce, Myntra, said, “This EORS over 30 key brands have chosen to harness the benefits of this powerful demand generation and recall building tool. We’ve managed to create a cutting-edge product that combines the best of e-commerce and social media that nurtures an ecosystem of popular influencers who can conduct successful livestream shopping sessions on M-Live. This is the onset of the next phase of growth for our platform and an important emerging trend for e-commerce in India. Brand-led live shopping experiences are a powerful tool for communicating a brands’ proposition to its consumers while generating demand for first time brands combining brand marketing with direct lead generation. We are witnessing massive interest from brands who are keen to participate and grow with this proposition.”
The current edition of the EORS has witnessed the uber-cool and dynamic Ayushman Khurrana appear on one of the brand-led lives, taking the reins of the most in-demand lifestyle brand, Daniel Wellington. In a first, the highly successful event also witnessed live shopping being enabled on Instagram for social commerce, apart from Myntra’s M-Live. This unique collaboration witnessed ~25 K customers engaging with the brand through the sessions.
The 15th edition of the EORS witnessed one of the first ever brand-led live shopping initiatives, with fashion and fitness icon Hrithik Roshan at the forefront, amplifying visibility around his brand, HRX. The session witnessed participation from over 100K users, with around 6.5K comments recorded in just 30 minutes. The activity was a remarkable success, generating excitement with shoppers and enabling the brand to strategically create demand in real time.
About Myntra
Myntra is one of India’s leading platforms for fashion brands and in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. Myntra platform offers a wide range of over 5000+ leading fashion and lifestyle brands in the country such as H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Urbanic, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many more. Myntra services over 19,000 pin codes across the country.
(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)
Agri-tech set to reduce fruit wastage and ensure freshness for consumers
India proudly wears the crown of being the largest producer of litchi in the world, with Bihar topping the states in terms of production. In 2018, Shahi Litchis from Bihar’s Muzzafarpur district became the fourth agricultural product from the state to receive GI certification.
Superplum, First Modern Litchi
However, transporting litchi is difficult due to its low shelf life. In 2013 alone, the total loss in the litchi supply chain ranged from 35.3% to 43.8% – a true tragedy for this tastiest of fruits. This still stands true even though consumer demand for the fleshy fruit remains high.
Now, Superplum, an Indian Agritech company, has built the country’s first modern supply chain to deliver fresh litchis from farms in Muzzafarpur to all over the country. For the first time in India, litchis are being chilled, trimmed, cleaned and packed at the farm level to retain freshness. They are then transported using Superplum’s Fresherator, a proprietary IoT-based transport system that keeps the fruits fresh in an environment that can be remotely monitored and controlled.
In the past, some litchis would go through a sulphitation process to increase their shelf life but this process made the fruit unfit to consume, due to which it has been banned in several countries. With a promise to deliver safe-to-eat fruits, Superplum employs science and technology to increase the shelf life of litchis through a proprietary multi-faceted approach.
While these Muzzafarpur Litchis are currently being delivered to stores and homes in Delhi, Gurgaon, Noida and Bengaluru, the company plans to expand their delivery across the country and the world. About Superplum
Superplum, a start-up backed by some of Silicon Valley’s most notable investors, has been addressing Indian agriculture’s endemic issues since 2020 by building the country’s most sophisticated supply chain for fresh produce. The company works with farmers across India to ensure product quality right from the source. Their fruits are delivered to over 350 stores in Delhi-NCR and Bengaluru, including Spar, Lulu Hypermarket and Star Bazaar, among other local retail shops. With a fully digitised system, each product is fully traceable from farm to the consumer via a QR code seamlessly integrated into their vibrant packaging. Website: www.superplum.com.
(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)
Latest employee benefit includes fully-funded MCA for Orion employees
MUMBAI, India, June 9, 2022 /PRNewswire/ — Orion Innovation (“Orion”), a leading digital transformation and product development services firm, and Amrita AHEAD, Amrita Vishwa Vidyapeetham University (“Amrita”), a top ranked university in India, announced they have signed a Memorandum of Understanding (MOU). Orion will sponsor its employees with advanced education through Amrita AHEAD, the Online Degree offerings of Amrita Vishwa Vidyapeetham, to get them ready for the future. The new continuous education program enables employees to earn a Masters in Computer Applications (MCA) while working at Orion.
The coursework is being offered online through Amrita AHEAD’s state of the art learning management system and will include live weekly sessions with Amrita’s faculty. Coursework will feature immersive learning and online laboratory training in AI, machine learning, cyber security, and other critical areas of computing. The continuous education program at Amrita is one of many personal development benefits offered to Orion employees and will expand to include other programs such as Masters in Business Administration (MBA) in the future. The program has been customized to accommodate employees working full-time.
“We are thrilled to offer our people an opportunity to earn an MCA at Amrita, one of the world’s most prestigious academic institutions,” said Horst Gallo, Chief People Officer of Orion. “This new program demonstrates our ongoing commitment to personal development and learning to help our employees advance their education and careers, a key tenant of Orion’s corporate values. We value a growth mindset and the drive to learn, and we have strong relationships with universities in many of our key delivery locations across the world.”
“Continuous learning has always been highly valued at Orion. Programs like this will boost continuous learning, take skill development to the next level, and prepare our employees for the future,” said Pradeep Menon, EVP, Digital Transformation Services Delivery at Orion. “By advancing our employees’ education and providing opportunities to work on ground-breaking projects, we create a learning-rich environment. We are excited to launch this latest training program and to find new ways to expand the relationship across our global delivery centers.”
“The curriculum is packed with industry-tailored specializations to empower its graduates with real-world problem solving skills. Even more enriching is the Education for Life approach of Amrita’s world-renowned Chancellor Sri Mata Amritanandamayi Devi, which imbibes eternal human values in students, transforming them into harmonious team players in their respective industry work settings,” said Dr. P. Venkat Rangan, Vice-Chancellor, Amrita Vishwa Vidyapeetham.
Orion is a unique player in the digital transformation space. As a mid-sized firm, it provides a close- knit, enthralling work environment for its employees. They can be an integral part of a client team on digital transformation projects at some of the world’s most prestigious organizations. In just three years at Orion, the learning, development, and growth opportunities will enhance and solidify any software engineering career.
(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)
A flagship model of “instax” series in a classic design, the camera comes with 100 combinations of shooting effects for expressing emotions
New Mini-format film “Stone Gray” available with an exquisite frame design
Fujifilm India, a leader in imaging technologies and optical devices announced the launch of Instax Mini Evo in India. The new camera is the latest, most advanced addition to the brand’s most loved flagship series Instax Mini, which allows users to shoot and enjoy on-the-spot photo printing.
Sporting a classic and compact retro design, the Instax Mini Evo is the first Instax camera equipped with a print lever, lens dial and film dial. These allow users to choose shooting effects with the dials and print by pulling the lever, offering the joy of creating photographic arts with analog operations. With 100 different shooting effects, users can not only carry their memories in their pockets, but also freely express themselves through a wide range of lens effects. The camera also has an LCD monitor on its rear en, for users to seamlessly view, modify and choose the photos they wish to instantly print.
The Instax Mini Evo also features advanced and better print resolution, and comes with a double resolution for exposure in comparison to its predecessors to achieve greater print quality.
Commenting on the launch, Mr. Koji Wada, Managing Director, Fujifilm India Pvt. Ltd. said, “At Fujifilm India, our goal has always been to focus on customers’ needs and provide cutting-edge solutions. With the same vision in mind, we are excited to finally launch the all new Instax Mini Evo in India – another disruptive addition to our flagship ‘Mini’ series. It takes photo printing abilities to another level and showcases the true potential of our hybrid digital analog cameras, built with the aim to empower users to ‘Show how they see the world’.”
Elaborating on the same, Mr. Arun Babu, General Manager, EID, Optical Devices & Instax Division, Fujifilm India Pvt Ltd., said, “At Fujifilm Instax, we have continually strived to deliver enhanced experiences to our customers. The Instax Mini Evo is a breakthrough product offering by Instax. The camera’s LCD screen and 100 varied shooting effects will significantly broaden the photography experience for users. We have combined classic design and advanced features to increase ease of use while retaining the feeling of using an instant camera and carrying the warm hues of printed photographs in one’s pocket, offering the joy of creating photographic arts with analog operations. We are excited to add the power-packed camera to our flagship Instax Mini Series.”
The camera will also come with its very own app called the Instax Mini Evo app, which will have unique features like Saved Images, that allows saving the photo printed by Mini Evo as an image with an Instax frame on your smartphone.
To be released along with the Instax Mini Evo is the mini-format film “Stone Gray,” which has a gray frame accentuated with metallic silver to give off a sense of luxury, adding an exquisite touch to photos taken with the “Mini Evo.” The Instax Mini Evo premium edition will be launched along with two 10 film packs of StoneGray films at an MRP of INR 22,999. The product will be available at all leading e-commerce platforms and with authorized offline Fujifilm retail partners
In line with its sustainable strategy and alignment to the Sustainable Development Goals, McCain Food (India) launches the second edition of the India Sustainability Report 2021 titled- ‘Together-Towards Planet-Friendly Food’. The report showcases McCain’s commitment to celebrate real connections through delicious planet-friendly food while leveraging its ecosystem and partners to encourage sustainability – today, tomorrow and for generations to come.
Commenting on the launch of the Indian Edition of Sustainability Report 2021, Mr. Debadatta Baxi, Regional Director, Human Resources, Communications & Sustainability – India, Korea, South East Asia & Taiwan at McCain Foods said, “Being a responsible food manufacturer, our key focus is on preserving the planet, encouraging the use of sustainable practices including the use of renewable sources, maintaining the quality of food in line with nutritional benefits and environment protection and helping communities thrive to facilitate a sustainable livelihood. We aim to produce delicious food using the best sustainable methods as we are driven by the philosophy- ‘Good Ethics is Good Business’. We believe in working on strong foundations to build a safe, ethical, secure and inclusive work environment for the employees. We want to achieve sustainable future for all, keeping in line with United Nation’s Sustainable Development Goals (SDGs). The India Sustainability Report 2021 highlights ways in which we are committed towards bringing sustainable growth and how we have managed to bring a positive change with resource efficient operations, therefore, ensuring transparency among our customers.”
Being one of the largest producers of Potato specialties and French Fries, McCain aims to make food with clear commitments towards the farmers, communities, environment and consumers, thus working towards integrating sustainable business practices across operations- from Farm to Table.
4 Key Pillars to bring sustainable growth and positive impact
Smart & Sustainable Farming
McCain puts a key focus on improving agriculture resource efficiency, with the best use of innovation and technology and mitigating climate change. This includes sourcing potatoes from local farmers to reduce Co2 emissions and minimizing pesticide-use. The growers work in line with the Good Agricultural Practices (GAP) to ensure safety, sustainability, soil health and biodiversity. Our efforts to shift to sustainable farming include advancing regenerative agriculture to enhance biodiversity and soil health, given the increasingly unpredictable climate.
Resource Efficient Operations
McCain believes in producing delicious food with efficient use of natural resources such as saving energy and water and targeting zero waste by adopting recycling practices.
Good Food
Good-quality food is produced by using ingredients recognized by the customers and making healthier choices for future products. To achieve this, McCain continues to work on the elimination of Palm Oil by the year 2025 and switch to environmentally friendly alternatives. The nutritional values are communicated to the customers on the packaging so that they can make informed decisions.
Thriving Communities
The organization is committed towards partnering with community development projects to bring a change in the lives of farmers and empower women. Project Utthan and Project Shakti are two such projects which have been initiated in the districts of Gujarat-Mehsana and Sabarkatha. Our work with communities also includes donating meals among the families of farmers and launching Employee Volunteering Day to devote one day towards working for charity.
The Global Sustainability Report 2020 with India-specific data released last year majorly focused on the challenges posed by the pandemic and climate change. From focusing on sustainable packaging to advancing regenerative agriculture, McCain Food keeps sustainability at the heart of the business.
Learn more about McCain’s sustainability commitments as well as its journey towards delivering planet-friendly food in Together, Towards Planet-Friendly Food, 2021 India Sustainability Report Summary at mccainindia.com/sustainability.
A great man once said, “Success is not final and failure is not fatal.” This is the story of Subham Freight Carriers India, a maverick in the Indian Logistic sector. Subham was founded in 2002 by Mr. Sunderraj and his wife, Mrs. Subhashree Sundarraj. The company initially was a train ticket business in the name of Subham Tours & Travels. Subham became a Freight company in 2005 and has grown into one of the best logistics companies in India. India’s First Metaverse Brand Launch – Subham
The entire company functions like a family with most employees sticking around for 10 years or more. Subham fully dedicates its success to its people. The people are highlighted as Subham Freight Carriers India’s main assets when it comes to their service, internally they are all a big Subham Family. The company has hit all the milestones expected by the founders and top level management, now the next target for them is to achieve the 1000 crore turnover barrier. This has proven that the company has been growing steadily.
Subham has also undergone some changes in the term of its logo, the logo has been given a refresh to make it more aesthetically pleasing and help it stand out from the crowd. This refresh has only been possible with Subham’s branding partner, Birth Marque. Birth Marque is the best branding company in Chennai Founded by Shailendra Shivakumar. and is a trailblazer with its tech-driven ideals, this company has used tech as its key to please all of its clients. Birth Marque formulated a logo that would perfectly highlight Subham as a brand in today’s market. This rebranding activity was launched on 25th May 2022 at The Hyatt Regency, Chennai.
The launch was attended by all the vertical heads and top-level management of Subham such as the Founder & CEO, Mr. Sunderraj, the Co-founder, Mrs. Subhashree Sundarraj, the COO, Mr. Ravichandra and their CMO, Mr. Sekar. The entire launch was done on the entirely new platform, Metaverse. This was the first rebranding activity to take place in the Metaverse in India. The figureheads of Subham were introduced by using avatars and the entire launch took place in the Metaverse. The invites to this event were shared to many organizations and the event saw an attendance of more than 300 people to witness Subham in its new form.
The launch was a huge success and India saw its first rebranding activity done by Metaverse Advertising Agency, Birth Marque. They are also Chennai’s best web3.0 company. Subham hopes it can fulfill more of its future targets using these rebranding tools. They hope to face any circumstance and come out of it stronger. That is the mentality of this organization that’s brought it this far over the years. We wish them the best and hope for them to keep growing from strength to strength!
(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)
Deep Network Analytics and Applied Machine Learning Provides Intelligence Related to Network for Improving Customer Experience
CUPERTINO, Calif., June 8, 2022 /PRNewswire/ — Mobileum Inc. (“Mobileum”), a leading global provider of analytics solutions for roaming and network services, security, risk management, testing, and monitoring, today announced it has entered into a multi-year partnership with PT Smartfren Telecom Tbk (“Smartfren”), a leading progressive mobile operator in Indonesia. The new contract delivers Mobileum’s digital insights and network analytics which will allow Smartfren to strengthen and enhance Customer experience and personalized product development as well as improve service quality and performance for its over 33 million subscribers in Indonesia.
Smartfren will leverage Mobileum’s recently acquired Niometrics’ Deep Network Analytics (DNA) software to derive insights from the volumes of user data traversing its network. Integrating with Smarfren’s existing data core network and its data-warehouse the solution identifies multi-dimensional data attributes, uncovering how the network responds to specific usage demands, providing Smartfren with trends into the application experience and overall device performance in the network.
To cater to growing demand for video streaming in Indonesia, Smartfren will also use Mobileum’s Video Streaming Analytics (VSA) solution to deliver high quality online video experiences to its customers. VSA uses advanced machine learning algorithms to determine performance and experience metrics, such as poor resolution or high buffering times, and gives Smartfren the capability to quantify, assess, and improve the quality of video streams delivered throughout its network.
This partnership reaffirms Smartfren’s commitment as Indonesia’s leading telecoms provider to continuously invest in emerging technologies and offer an exceptional quality of service to its customers.
Commenting on the partnership between Smartfren and Mobileum, Sandeep Mishra, CEO of Sinarmas Cognitive and Big Data, said: “Smartfren is excited to leverage Mobileum’s deep network analytics towards better product offerings and improved experience to our customers. The insights from the solution will help us drive both performance and experience improvements across all customer segments.
Commenting on the partnership, Sam Lau, Senior Vice President of Global Sales, Analytics and Engagement of Mobileum, said: “We are very pleased with the opportunity to collaborate with Smartfren in its pursuit of excellence for complex digital networks. Being the leading progressive mobile operator in Indonesia, the company gives Mobileum the privilege to stretch our network analytics technology into the territory of ground-breaking scalability. We are confident that our analytics solutions will serve Smartfren well in its pursuit of service excellence.”
(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)
Stryker, one of the world’s leading medical technology companies, announced today the opening of its new research and development facility, Stryker’s Global Technology Centre (SGTC), at the International Tech Park, Gurgaon. The 150,000-square-foot facility will help accelerate innovation in India and globally, and further support the company’s mission to make healthcare better.
Andy Pierce, Group President, MedSurg and Neurotechnology, Stryker,said, “Innovation is in Stryker’s DNA. SGTC strengthens our ability to innovate and develop new products and solutions that help improve and save lives around the world. We are proud that Stryker positively impacts more than 100 million patients’ lives each year and the demand for our offerings is growing.”
With an intense customer focus, the center is designed to connect with healthcare professionals and develop new technologies to meet their needs. Customers can access a range of Stryker’s products and learn more about the engineering behind the company’s life-changing technologies and innovations.
Ram Rangarajan, Vice President, R&D, SGTC, Stryker, said, “Together with our customers, we are driven to make healthcare better. We work to develop products and solutions that serve the unique needs of the market and our customers across the globe. We are excited about the strength of our current team and the diverse talents our new center will attract, which will drive innovation that benefits our customers and patients, not only in the region, but worldwide. The new center gives us room to grow and impact more people.”
Stryker established its first R&D facility in India more than 15 years ago to provide engineering support to R&D functions in domestic and other emerging markets. Today the center has over 1,000 employees and is one of the company’s leading strategic innovation hubs. The new SGTC facility furthers Stryker’s commitment to India and recognizes its robust ecosystem of world-class research, medical technology innovation capability and talent expertise landscape.
The newest Smartwatch from pTron has a best-in-class 1.7″ large full touch display
Just 31g in weight, the sleek and abundantly smart Force X10e expertly integrates design with the latest tech
pTron, the rapidly growing and leading maker of affordable and high-quality digital lifestyle and audio accessories brand in India, has expanded its product portfolio for wearables with the launch of a new smartwatch pTron Force X10e. With the promise of Style, Performance & Connectivity, pTron’s latest addition to their ever-expanding portfolio will feature real ticking hands that move to reveal a 1.7 Large HD display.
Commenting on the launch, Mr. Ameen Khwaja, Founder & CEO, pTron said, “The Force X10e is an ideal addition to our Smart wearables catalog as it resonates with millions of customers in Tier 1 & Tier 2 cities of India who seek cutting-edge, easy-to-navigate, reliable, durable & stylish piece of Smartwatch that is feature-packed, premium yet value for money. The Force X10e is specially designed keeping the same in mind. With innovative technology & iconic features Force X10e GenZ’s companion in their daily lives: from sports to daily wellness needs at a remarkable price point.”
The ergonomic and lightweight Force X10e has been designed with a thinner 10.5mm metal case with premium steel pushers and a curved 2.5D screen that smoothly transitions into the metal body, giving it a more versatile look.
Equipped with advanced health & wellness sensors, Force X10e efficiently & continuously tracks heart rate 24×7 along with other vital body functions like Blood Oxygen, Calories, etc. From monitoring their heart rate throughout the day to being reminded to take a moment to reset with a guided breathing session, and even scheduling a daily walk, users can stay mindful of their intentions by tracking their fitness goals on the Force X10e. The smart device features 7 active fitness modes along with a steps-counting function that records the number of steps taken during the day which can surely help users have a healthier lifestyle and improve their overall well-being.
The smart & agile Force X10e also offers a range of smart features to help manage the day and quickly get the information needed such as hands-free smart notifications for incoming calls, SMS, and Social media alerts along with weather updates as a part of practical tools.
With just 3 Hrs of charging time, the Force X10e can outlast 12 days of continuous usage, be it activity tracking during the day or sleep monitoring by night, thanks to its large 250mAh battery. The watch charger has been enriched with integrated magnets to instantly snap the watch into place for charging.
The Force X10e is compatible with the DaFit App for both Android and iOS that allows functionality to set reminders and access a wide range of health data along with multiple customized watch faces. In both, the watch and the app, the data is clearly displayed for an easy understanding of data patterns. All recordings are saved and can be seen in the app and shared too. IP68 rated for water resistance, the elegant & truly smart Force X10e is available in three stylish colors that fit seamlessly into your daily life: Onyx Black, Space Blue & Suede Pink.
The Force X10e is available on Amazon India starting 6th June at a special launch price of INR 1799/- (for the first two days). From 8th June onwards Force X10e will be available at a regular price of INR 1899/-, with a one-year warranty.
pTron Force X10e – Technical Specifications
Design:
Stunning 1.7” touchscreen digital display
Sturdy & corrosion-resistant Zinc Alloy case with steel pushers
Connectivity:
BT5.0
Sensors:
Heart Rate, SpO2, Blood Pressure
Battery & Charging
3 Hrs charging for 12 days battery, 20 days standby
USB magnetic charging Built-in, Rechargeable Li-Polymer, Magnetic Charge
