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KOTA and MUMBAI, India, May 24, 2022 /PRNewswire/ — With the legacy of excellent classroom coaching for engineering and medical exam preparation, Kota Coaching has now entered commerce coaching to help the students ace their Class 11th and 12th and professional exams-CA and CS. Admission for the session 2022-23 started and classes will commence from the last week of June and 1st week of July at Allen Kota and Mumbai center. Taking ALLEN Career Institute’s Vision 2030 of teaching 2.5 crores students forward, ALLEN Commerce is a strong step towards nurturing this vision. Mr. Anand Maheshwari (Whole Time Executive, ALLEN Career Institute) and CA Viraj Panchamia (HOD Commerce) said India is the fastest-growing economy. There is a vast market for industries and consumers. Keeping in mind the growth of Indian companies and career prospects in commerce, many students have started choosing the commerce stream, so ALLEN has decided to spread its wings in the commerce stream. ALLEN will start its classes in Kota and Mumbai in the first phase. Mr. Maheshwari added that the ALLEN Commerce Division would prepare the students for classes 11th, 12th and professional courses CA, and CS. Students opt for the stream in class 11th, so the batches for commerce will begin after the class 10th examination. The classes will probably commence in the last week of June or the first week of July. Apart from Kota and Mumbai, the commerce classes will later begin in various centers of ALLEN. Currently offline lectures are planned and recorded lecture backups can be made available to the students (under pandemic circumstances) Mr. Viraj Panchamia stated that when it comes to career prospects in commerce, there are many opportunities and positions where commerce students are in demand, such as Accounts, Finance, Tax, Audit, Legal, Compliance, etc. Around one lakh students appear in CA and CS exams every year. ALLEN Commerce Division brings the expertise of ALLEN’s classroom coaching, where student self-paced learning will follow the guided academic structure developed by ALLEN experts. The Commerce Division aims to create a positive learning environment where each student gets the proper guidance and mentoring to recognize their potential and achieve their career goals—this will enable the students to prepare themselves to perform even better. About ALLEN ALLEN is India’s premier coaching institute for the preparation of JEE (Advanced), JEE (Main), Pre-Medical (NEET-UG), CA, CS, Class VI to X, KVPY, NTSE, National and International Olympiads. At ALLEN, the focus is on building a strong foundation of knowledge and concepts in students for their success. ALLEN’s core values of Determination, Honesty, Authenticity, Integrity, Devotion, Humanism, Holistic Learning, Social Ethics, and concern for society & environment are all closely interwoven into the fabric of itsacademic programs. With over 34 Years of Success Legacy. ALLEN’s Unmatched Education System with Indian Values & pool of talented students joining ALLEN makes the institute a National Level Competition provider. Since its inception, ALLEN has coached over 2 Million students from across the country. Highly professional and experienced team of 11000+ members, including IITian, Doctor, CA and CS professionals as Faculties who are dedicated and committed to student’s complete success and provide a nurturing environment to the students for their social, cultural, academic and all-round development. To reach every child, Allen has spread its wings in India and abroad. With our corporate office in Kota, we are located at Ahmedabad, Bengaluru, Bhilwara, Bhopal, Bhubaneswar, Chandigarh, Panchkula, Mohali, Chennai, Dehradun, Durgapur, Guwahati, Hisar, Indore, Jaipur, Jammu, Kochi, Mangaluru, Mumbai, Mysuru, Nagpur, Nanded, Puducherry, Pune, Raipur, Rajkot, Ranchi, Rawatbhata, Sikar, Srinagar, Surat, Tirupati, Ujjain, Vadodara. While in Overseas, we are located in Bahrain, Kuwait, Nepal, Oman, Qatar, Saudi Arabia & UAE. Website: www.allen.ac.in Image:  https://mma.prnewswire.com/media/1824763/Event.jpg Logo: https://mma.prnewswire.com/media/1824762/Allen_Commerce_Logo.jpg

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NABH to assess Smile Train hospitals across the country
Smile Train India, world’s largest cleft focused charity announced a partnership with the National Accreditation Board for Hospitals and Healthcare Providers (NABH) / Quality Council of India (QCI), India’s apex body for accreditation and quality promotion. The partnership includes assessment by the National Accreditation Board for Hospitals and Healthcare Providers (NABH). This will further enhance safety and quality of surgical care supported by Smile Train.

Smile Train India on Monday in Delhi announced their alliance with NABH to ensure enhancement of safety standards for cleft surgical care

NABH/QCI will undertake comprehensive inspections and recommend any improvements before endorsing these facilities across the country.
Speaking about the partnership, Dr Ravi P. Singh, Secretary General, Quality Council of India, said, “Quality Council of India was established to bring a culture of excellence and quality across different sectors in India. We are delighted to note the enthusiasm shown by a non-profit organisation like Smile Train India which already practices high thresholds, to further enhance standards of excellence. We look forward to working together.”
Emphasizing the need for safety and quality at the foundational level, Dr Atul Mohan Kochhar, CEO of National Accreditation Board for Hospitals and Healthcare Providers (NABH) said, “NABH has been established with the objective of enhancing healthcare systems, promoting continuous quality improvement and patient safety. This collaboration with Smile Train will strengthen the cleft care eco-system across the country.”
“Smile Train is honoured to partner with NABH/QCI to improve the quality of health systems at our treatment centres. We are committed to supporting free, safe, quality cleft care to children in need and we are confident that with the help of NABH and QCI, our best practices will scale greater heights,” said Mamta Carroll, Smile Train’s Senior Vice President and Regional Director for Asia.
Cleft Lip and Palate is a treatable birth difference and every year more than 35,000 children are born with clefts in India. With proper guidance and timely treatment, children with clefts can live healthy lives and can attain their full potential. Since 2000, Smile Train India has supported 650,000+ cleft surgeries and essential cleft care across their network of 150+ partner hospitals in India.

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• The e-learning arm of Vignan (Deemed-to-be-University) caters to the evolving demand for ed-tech among new-age learners across the country
• Offers AICTE Approved and UGC-DEB Entitled Bachelor’s and Master’s Degree Programs with Electives

GUNTUR, India, May 23, 2022 /PRNewswire/ — Vignan Foundation for Science Technology and Research (Deemed-to-be-University), one of the leading higher education institutions in Andhra Pradesh and Telangana with a footprint of 45 years in the education sector, launched its e-learning arm Vignan Online in January this year. Since then, it has been offering a wide selection of programs designed to help aspiring job seekers, undergraduates & graduate students, and working professionals achieve their career goals. Vignan Foundation for Science Technology and Research (Deemed-to-be-University), has expanded its trusted education brand to cater to the new-age learners through Vignan Online under the philosophy of ‘Driving Your Future’.

Vignan Online offers UGC-entitled BBA & MBA programs catering to the needs of new-age learners across the globe. The programs are open for enrollment for the new academic year.

In the current intake, Vignan offers MBA programs with 14 electives which include Human Resource, Finance, Marketing, Marketing, and Human Resource, Marketing and Finance, Finance and Human Resource, Operations Management, Information Technology, Business Analytics, Banking and FinTech, Logistics and Supply Chain Management, Digital Marketing, Healthcare Management and Innovation, Entrepreneurship and StartUps. The BBA program includes electives in Finance, Human Resources, and Marketing.

In addition to MBA electives, to promote specialized learning along with particular expertise and skill set among students, Vignan offers 11 different types of advanced certification programs. The prominent ones include Advanced Certification in Strategy and Leadership, FinTech, Digital Marketing & E-Commerce, Data Science and Analytics, Advertising, Branding & Project Management, etc.

The duration of the BBA and MBA programs offered by Vignan is 3 years and 2 years respectively, with live online weekend classes to suit the requirements of remote students and working professionals. The new session begins on 29th May, 2022.

Dr. KV Krishna Kishore, In-charge of Vice-Chancellor, Vignan (Deemed–to–be–University), said, “Our goal at Vignan Online is to impart students with the necessary knowledge, skills, and innovative ideas to compete at national and international levels. With a variety of programs across diverse disciplines, a unique student-centric curriculum, and cutting-edge research and innovation, we look forward to welcoming the next group of talented students and being able to empower them with transformative education.”

About Vignan Foundation for Science Technology and Research (Deemed-to-be University):

Incepted in 1982, Vignan (Deemed-to-be-University) is situated in Guntur, Andhra Pradesh. It is the brainchild of Dr. L Rathaiah, Chairman, Vignan Group of Institutions. The Group carries a legacy of over 45 years in the states of Andhra Pradesh and Telangana and has been providing on-campus UG, PG, and Ph.D. programs. Known for its ethical and moral standards, upliftment of the students and first-time engineers of the family, disciplined learning, committed faculty, state-of-the-art infrastructure, and excellent placement record, Vignan has been providing quality education in a diverse and academically inspiring environment. Vignan has become instrumental not only in shaping the future of the learners, making them job-ready but also in helping in their overall development and being successful citizens.

For more info, please visit https://vignanonline.com/

Logo: https://mma.prnewswire.com/media/1731317/Vignan_Logo.jpg

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George P. Johnson Experience Marketing (GPJ), India, the country’s leading global experience marketing agency, today announced their strategic partnership with Environmental Synergies in Development (ENSYDE), aimed towards driving greener events and experiences.

GPJ India Ties up with ENSYDE

Sustainability is no more a wishful thinking or a good-to-have, but a necessity if we want to leave this world a better place for generations to come. As one of the pioneers in the experience marketing industry, GPJ India is poised to lead and create lasting change in the sustainability of live, digital and hybrid events and experiences.
In a kickstarter event held this year on International Women’s Day, the women of GPJ India, supported by rest of their colleagues, took a pledge to actively implement sustainable environment practices in-house and in all external experiences they execute on behalf of clients. This commitment is in line with the United Nations Theme for 2022 “Gender equality today for a sustainable tomorrow”.
On the occasion of this partnership, GPJ India’s Managing Director, Rasheed Sait said, “The environmental footprint that stems out of post event wastage has been a cause for concern. While we have been adopting greener and sustainable practices, we felt it’s time to do something that’s meaningful and leaves a bigger impact. I look forward to our partnership with ENSYDE and I believe that together, we can make a difference not just at GPJ’s offices and events but make the entire event industry aware of the need for a greener and sustainable tomorrow”.
“Creating change from within is key to making organisations sustainable. ENSYDE is excited to be a part of this journey with GPJ India, who have been pioneers in the event industry. We believe that with the committed team at GPJ, there is going to be a huge and visible change in practices that impact the environment. ENSYDE’s experience for the last 30 years in helping organisations reduce their environmental footprint, will help define the “green” way forward for the event industry” said, Manvel Alur, CEO & Founder of ENSYDE.

The GPJ India management firmly believes that every individual and collective action can have a positive impact on our environment, and decided to set an agenda for change. With the help of Environmental Synergies in Development (ENSYDE), who have been working on reducing the environmental footprint through awareness and action for 3 decades now, GPJ India has already set this agenda in motion.
Within the next year, GPJ India will

• Reduce environmental footprint within the company by optimizing simple day-to-day practices of resource use within the office;
• Take eight (8) key employee-initiated environment improvement ideas to fruition;
• Evaluate and reduce the environmental footprint of experiences planned/conducted by GPJ;
• Implement simple environment sustainable practices in the home of every employee;
• Create a playbook for easy reckoning that other players in the experience and events ecosystem can leverage; to drive sustainability at large.View article…

  (Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)

MUMBAI, India, May 23, 2022 /PRNewswire/ — La Tim Metal & Industries (BSE: LATIMMETAL) (Script Code # 505693), a listed company in the steel trade since 1987, dealing with Colour Coated Steel Sheets, are title sponsors for the 5th edition of the NSCI Juniors and Seniors national squash tournament. The event, co-promoted by Squash Rackets Federation of India (SRFI) & National Sports Club of India (NSCI) has attracted the top players from across the country in all age groups right from under 9 to a senior’s division. Cricket is the most dominating sport in the country and La Tim Group as a company wants to offer a spectrum of possibilities by sponsoring this squash tournament, thereby giving opportunities and promoting other sports in India. They are keen to promote talent amongst juniors and seniors across the country in these emerging sports. Apart from the awards and accolades, winners from all categories will also enjoy free stays at the groups Malshej resort. “Squash is a game of action. It’s not only a sport but also teaches us to be creative, committed and on our toes. As a matter of fact, all sports need to be encouraged by entrepreneurs and this is a humble contribution by La Tim Group,” said Rahul Timbadia, MD, La Tim Group. About La Tim Group  The La Tim Group is also in the business of Real Estate and Hospitality. Its real estate division, La Tim Lifestyle & Resorts, initiated land trading and real estate development from Panvel and its surrounding areas in Raigad district, Maharashtra. La Tim has an un-utilized land parcel in Khopoli – Pali, Raigad district with huge business potential. With the central government’s focus on nation-building through infrastructure development, La Tim recently announced Phase 1 of an Industrial Park on 30-40 acres of land parcels on Khopoli – Pali Road. The company’s Industrial Park is well placed alongside an existing hub of steel industries including Tata Bhushan Steel Ltd, Asian Colour Coated Ispat Ltd, Uttam Galva Steels, Top worth Pipes and Tubes, Maharashtra Seamless Tubes & JSW Steel Plant, and many more in the nearby vicinity. La Tim’s Industrial Park is strategically located on the main road and is easily accessible from Mumbai & Pune. Furthermore, Khopoli – Pali Road has been recently declared as a National Highway, leading to Dighi Port, whose construction is going on at a remarkable pace. The Industrial Park is located at an equidistance from Dighi Port and Nhava Sheva Port and is accessible by railway from Roha and Khopoli Railway station. La Tim is coming out with smaller plots ranging between 1,000 square meters to 4,000 square meters suitable for Service Industries, Warehousing, Small and Medium Scale Industries, and more. The Company is hoping that this will generate additional revenue of around INR 60-75 crores and additional operating profit in the range of INR 35-45 crores. The incremental income will be utilized further to develop another phase of an industrial park and/or value addition to the existing manufacturing unit of the steel division by way of backward integration. La Tim Hospitality includes the well-known ‘Saj Resorts’ brand which owns hotels in stunning locations such as Mahabaleshwar and Malshej Ghat in Maharashtra, while also developing an upcoming hotel in Pench Tiger Reserve in Pench district of MP, 95 kms from Nagpur. Additionally, it operates fine dining restaurants in Goa. Logo: https://mma.prnewswire.com/media/1689538/La_Tim_Metal_Industries_Logo.jpg (Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

Largest transaction in India’s infrastructure & materials space

Cyril Amarchand Mangaldas acted as the legal counsel to the Adani Group on its acquisition of controlling interest held by Holcim Group in Ambuja Cements Limited and ACC Limited. This is the largest transaction in India’s infrastructure and materials space, valued at USD 10.5 billion, and has triggered two open offers, each in respect of Ambuja Cements Limited and ACC Limited.

The General Corporate (specifically Public M&A), Financing and Competition Law Practices of Cyril Amarchand Mangaldas advised on the Transaction. The transaction was led by Cyril Shroff, Managing Partner; along with Anchal Dhir, Partner; and Paridhi Adani, Partner.

The Open Offer process is being led by Anchal Dhir, Partner; along with Aditya Prasad, Partner; and Navin Kumar, Partner.

The Financing aspects of the transaction were led by Santosh Janakiram, Partner & Head-Projects; and Subhalakshmi Naskar, Partner; with assistance from Anand Deshpande, Principal Associate.

The Competition Law advisory and application process was led by Avaantika Kakkar, Partner and Head Competition and Kirthi Srinivas, Partner, with assistance from Aakriti Thakur, Associate, Swaha Sinha, Associate.

The Due Diligence Team included (i) Corporate and Finance – Anand Deshpande, Principal Associate; Suryanarayana Mohan, Associate; and Janani Chandrasekaran, Associate; (ii) Litigation – Monark Gahlot, Of Counsel; Anush Mathkar, Principal Associate; and Rishit Vimadalal Associate; (iii) Competition Law – Kirthi Srinivas, Partner; and Shivani Sathe, Associate.

As a part of the Transaction, Endeavour Trade and Investment Ltd. (a Mauritius incorporated company belonging to the Adani Group) is to acquire 100% shareholding of Holderind Investments Ltd., Mauritius (promoter of Ambuja Cements Ltd. and ACC Ltd.) from Holderfin B.V, a Holcim group company.

Latham & Watkins acted as English law counsels to Adani Group for the Transaction.

The Transaction was signed on 15^th May, 2022.

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RIYADH, Saudi Arabia, May 20, 2022 /PRNewswire/ — The Future Investment Initiative (FII) Institute hosted a London summit about ESG in Emerging Markets, involving world leaders, global CEOs, international investors, thought leaders and heads of sustainability, where:   It unveiled a new Inclusive ESG™ Framework and Scoring Methodology to inform and accelerate ESG investments in emerging economies;   It launched an ESG White Paper calling on investors, governments and companies in emerging markets to raise their game; and   It announced an investment of €500,000 in Timbeter, a leading green tech company. The new Inclusive ESG™ Framework and Scoring Methodology aims to give unbiased ratings for companies in emerging markets who currently receive less than 10% of ESG flows, despite being home to nearly 90% of the world’s population and roughly half of global GDP. ESG rating agencies are one of the main barriers to increasing investment in emerging markets (EMs). Currently, mainstream rating agencies employ KPIs not relevant to EMs. The existing frameworks focus too much on disclosure and ignore year-over-year performance improvement. The new framework, developed with the support of Ernst & Young (EY), values performance improvement over time more than breadth of disclosure, emphasizing sectoral challenges rather than country risks, to ensure fair competition between companies in both emerging markets and developed markets. The FII Institute is putting its money where its mouth is by investing €500,000 in Timbeter, a leading green tech company specialising in timber measurement. To increase supply chain transparency, sustainability and certification, in line with ESG processes, Timbeter provides an AI-driven photo-optics application that accurately determines the quantities of logs in an area with precise length and diameter. This technology is key to a more proactive management of forests and a more sustainable sector. The ESG White Paper is designed to encourage greater ESG investment in emerging markets. It calls on:   Investors to publicly commit to raising the portion of capital allocated to emerging markets (EMs) from less than 10% today to a minimum of 30% of committed and invested capital by 2030.   Governments to encourage emerging markets-headquartered companies to become more proactive at disclosing relevant information through their normal reporting channels.   Companies headquartered in emerging markets to strengthen their narrative explanation for how ESG actions align with local realities and drive enhanced value for all stakeholders, including risk management for investors. Richard Attias, CEO of the FII Institute, said, “Central to our work at FII Institute is to increase awareness about the weaknesses in current ESG standards and their impact on global sustainability prospects, and to advocate for an inclusive and equitable application of ESG through driving real action by key players globally. “ESG has been one of the fastest growing investment strategies over the past few years, accounting for one third of all assets under management. But this growth is not even. Working with our partners at EY, we identified and removed the barriers to ESG investment in emerging markets, which are often overlooked. By launching the Inclusive™ ESG Framework and Scoring Methodology, investing in a global sustainable solutions company, and publishing our recent ESG white paper – we are making tangible actions to create a better future for humanity. And we are confident that our partners around the world will help us drive those actions further.” (Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

• This Summer, OYO has witnessed two record breaking weekends since the lockdown. OYO’s Wizard program is set to benefit frequent travellers as the country’s travel confidence is at an all time high
• Stays eligible after joining OYO’s upgraded loyalty program – Wizard
• With over 9.2 million members, OYO Wizard is one of the largest loyalty programs run by leading travel or food brands in India

Global hospitality technology platform, OYO today announced that its customers will be eligible for a free stay after every 5 night stays. This is an initiative to boost travel in post-pandemic India. The free room night offer will be available to the Gold members of its loyalty program called Wizard. Designed for the frequent traveller in India, Wizard will also offer upto 10% discount on OYO’s Wizard hotels across India, and a lot more.

OYO Townhouse

With over 9.2 million members, OYO Wizard is one of the largest loyalty programs run by leading travel or food brands in India & the largest in the budget category segment in India. Designed to enable travellers, the travel tech company’s loyalty program aims to reward OYO’s regular customers. Across India, Delhi, Bangalore and Hyderabad are the top subscriber markets for OYO’s loyalty program.

At present, OYO Wizard is available across 3 tiers – Wizard Blue, Wizard Silver and Wizard Gold. As a member, Gold customers are entitled to one free stay per year after five nights stayed at OYO. Wizard Silver and Blue customers can enjoy a reward stay on their seventh and eight nights respectively. In addition to this, Gold members are also eligible for unlimited ‘Pay at hotel’ bookings rather than having to prepay for their bookings. OYO has also tied up with 13+ renowned brands such as Dominos, Lenskart, Rebel Foods, Gaana, among others to offer users discount coupons and vouchers to its Wizard club members.

Speaking on the launch of the revamped loyalty program, OYO Wizard, Shreerang Godbole, SVP – Product & Chief Service Officer – OYO said, “OYO caters to value conscious customers, be it families, friends, small business or even employees of large corporates. Our incentives such as free room nights and discounted stays give yet another compelling reason for them to choose to stay at OYO repeatedly. Our share of nights booked by repeat customers in India was over 70% in the year ended March 31, 2021. We believe that our improved loyalty offerings will appeal a lot to this large customer base.”

OYO offers customers a slew of features aiming to ease and enhance their booking experience, such as the 3 steps booking process on the OYO App, browsing storefronts based on location, among others. OYO’s zero cancellation fee policies are also designed to offer the best customer experience for today’s evolved travellers.

This summer, OYO witnessed two record breaking festive weekend bookings in April 2022. Over the Good Friday and Vishu week, OYO clocked in 8 lakh bookings, the highest ever in 2022, surpassing New Years, which is usually a high demand holiday. Furthermore, as per OYO’s Mid-Summer Vacation Index 2022, every 1 in 2 Indian travellers had plans to head out on their first trip since 2020 and approx. 94.8% of respondents wish to travel domestically. Keeping in mind this steady surge in travel, Wizard customers are set to benefit from OYO’s loyalty program.

Frequent travellers can become a Wizard member by downloading the OYO app and clicking on the top left menu, which leads to the Wizard homepage. Here, users can select between Wizard Blue, Gold and Silver memberships. Alternatively, users can also click on the Wizard banner accessible on the homepage of the OYO app.

Notes: ~9.2 million Wizard members as of March 31, 2021

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STRATFORD, Conn., May 19, 2022 /PRNewswire/ — Kitchen Brains® (the “Company”), a leading designer and manufacturer of fully integrated smart cooking computers, electronic controls and software solutions for commercial foodservice operations, is pleased to announce that Source Capital, LLC (“Source”), a private equity firm, has acquired the Company. The terms of the deal were not disclosed. Based in Stratford, CT, Kitchen Brains brands include (FAST)® controls and timers, Modularm® environment monitoring and QPM, an innovative SaaS production management solution that enables automation across restaurant cooking operations to ensure food is hot, fresh and availableTM. Kitchen Brains serves a broad spectrum of customers, including some of the largest foodservice operators and original equipment manufacturers (OEMs), in more than 125 countries across the globe. The Company’s products enable customers to reduce costs, drive productivity and increase guest satisfaction. Source Capital is proud to partner with the Kitchen Brains team, led by CEO Christian Koether, to continue building on the Company’s 50+ year legacy of innovation. The acquisition follows the highly successful implementation of USA2020, a multimillion-dollar equipment investment by Kitchen Brains in its Connecticut manufacturing facility, and the Company’s recently announced partnership with Microsoft Azure to provide state-of-the-art connectivity and cloud-based business intelligence and advanced reporting. Source and the Kitchen Brains team plan to deepen the Company’s established customer relationships, while also targeting expansion opportunities for both its hardware and software offerings “We are excited to partner with Source Capital, as this new relationship will enable us to accelerate our product pipeline, bolster our scalability and provide greater access to both financial and human capital resources, all of which benefit our customer base,” said Christian Koether. Ben Emmons, Managing Director at Source Capital, stated, “Kitchen Brains has built an impressive company, with deep industry relationships and global reach. We look forward to delivering added value and incremental resources to further build the business together.” For more information about Kitchen Brains, please visit: kitchenbrains.com. (Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

Launches a new 360° marketing campaign with a unique positioning of – ‘No Stress. Finolex.’

                                

Finolex Cables Limited, India’s leading manufacturer of electrical and telecommunication cables, introduced Bollywood superstar Kartik Aaryan & Bollywood Sensation Kiara Advani as its brand ambassadors while announcing a brand refresh with the launch of a new 360-degree campaign – ‘No Stress. Finolex’. To ensure the brand engages with the youth of India, Finolex Cables has roped in the next-gen heartthrob Kartik Aaryan and the new dream girl of the nation Kiara Advani as brand ambassadors. The new campaign will showcase the diverse product range of ceiling fans, LED lights along with electric cables and wires in 3 TVCs featuring the two actors.

Originally founded as a wire manufacturer, Finolex Cables has been a household name in India since 1958. In its never-ending quest of providing total electrical solutions to its consumers, the company has expanded its portfolio to include a wide spectrum of products such as Electric Water Heaters, Fans, LED lights, Switches, Switchgear etc. The company exemplifies the highest standards of quality in every product and aims to be the most customer-centric organization in the country. With this philosophy, Finolex Cables’ new positioning aims to ‘Xceeds Xpectations’ of its patrons.

Talking on the brand refresh, Mr. Deepak Chhabria, Executive Chairman, Finolex Cables said, “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’. Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.” 

Announcing the campaign, Mr. Amit Mathur, President – Sales & Marketing said “There is a rising awareness among the new age consumers about safe, smart and stress-free home solutions.  Our dedication and passion in making our customer’s life Stress Free has resulted in designing our products to be feasible and dependable. The new campaign reiterates this purpose and our promise to go beyond customer expectations by providing them with reliable and innovative electrical solutions. We are delighted to have Kartik Aaryan and Kiara Advani, two of the most promising and talented young actors of the film industry to be the face of the brand and help further strengthen the brand’s connect with its customers.”  

The new brand ambassadors represent the company’s ethos, which is deeply entrenched in Finolex’s philosophy of “quality, innovation and integrity.” As youth icons, both Kiara Advani and Kartik Aaryan bring in zest and energy, which will play a pivotal role in connecting Finolex with the new generation of consumers.

Speaking about his association with Finolex Cables, Kartik Aaryan said, “I am pleased to be associated with Finolex Cables, a brand that has quality products, diversified product portfolio and a strong market presence. The new campaign being relatable and refreshing, resonates with my personality and is in sync with today’s youthful mindset.” 

Being the face of the brand, Kiara Advani, said “I am glad to represent a brand with such a positive and deep rooted Indian legacy. While there is constant innovation and new designs, the quality is never compromised and I’m elated to be part of something that represents such consistency.”

Link to Campaign films: Finolex Fans – Kartik and Kiara – YouTube

The ‘No Stress. Finolex’ campaign will roll out in the second week of May and will reach the audience through traditional and new age mediums including the brands digital channels. The 360-degree campaign will showcase multiple aspects of the brands positioning and product portfolio and will have renditions on Television, radio, digital, BTL and OOH platforms.