Deakin University, Australia, and National Centre for Additive Manufacturing Foundation sign an MoU to foster research and innovation in additive manufacturing

HYDERABAD, India , May 13, 2022 /PRNewswire/ — Deakin University, Australia, and National Centre for Additive Manufacturing (NCAM) signed a Memorandum of Understanding (MoU) to work toward a long-term vision to develop a self-sustainable ecosystem of Additive Manufacturing (AM) in the country.

The MoU was signed in Hyderabad at the National Conference on 3D printing in medical devices and implants in the presence of senior representatives including Shri T Harish Rao (Hon’ble Minister, Health, Medical & Family Welfare, Telangana), Shri KT Rama Rao (Hon’ble Minister, MA&UD, Industries & ITE&C), Ravneet Pawha (Vice President, Global Alliances, Deakin University), CEO NCAM, Michelle Wade (Commissioner, Global Victoria), Shri Ajay Prakash Sawhney (Former Secretary, Ministry of Electronics and Information Technology, Govt of India), Shri Dr Rajendra Kumar (Additional Secretary, Ministry of Electronics and Information Technology, Govt of India), Shri Jayesh Ranjan (Principal Secretary, ITE&C Department, Government of Telangana), and Smt Rama Devi Lanka (CIO NCAM, Director Emerging Technologies Wing and OSD, ITEC Department, Govt of Telangana).

The agreement will drive collaboration by enabling the adoption of additive manufacturing in the industry, prototyping new products, and focusing on new product development, providing access to state-of-art infrastructure, enabling research and development, and promoting skill development activities for generating quality manpower.

Prof Bas Baskaran, Associate Dean, International and Partnerships, remarked, “Additive manufacturing is a rapidly evolving area of manufacturing which has implications for engineering, medical, healthcare, and consumer product outcomes. Deakin’s research innovation partnership with NCAM is a positive step towards the successful adoption of new additive manufacturing standards and advancement in areas of education and research.”

“The Deakin NCAM partnership aims to bring together industry, academia, and government bodies together to work on solving manufacturing problems through AM technology and creating outcomes that will elevate the communities that we live in,” added Ravneet Pawha, Vice President (Global Alliances) and CEO (South Asia), Deakin University.

Through this association, Deakin University and NCAM will seek to foster excellence in research and innovation in Advanced (Additive) Manufacturing Technology from across all the opportunities that exist through Deakin as a University which could be through the short courses, joint research projects or joint PhD programs and other areas.

The association with NCAM will draw together expertise from industry, R&D establishments, and academia to optimize the Additive Manufacturing R&D and standards development processes and help solve manufacturing problems through Additive Manufacturing Technology.

“NCAM’s vision is to create and enable a sustainable ecosystem for product innovation in India using the disruptive technology of Additive Manufacturing. Through this partnership, we will seek to provide opportunities to the larger academic and student fraternity who will benefit through skilling, joint research programs, courses, and knowledge exchanges to name a few in the additive manufacturing space,” said Jaspreet Sidhu, CEO, NCAM.

For more information, please write to gayathri.v@deakin.edu.au

About Deakin University

Established in 1974, Deakin University successfully combines excellence in teaching, research and effective partnerships with industry and government to deliver high quality courses and undertake research that makes a difference to the domestic and international communities it serves.

Deakin’s South Asia operations commenced in 1994 at New Delhi, India, making it one of the first overseas education provider to set operations in this region. Here, Deakin engages with the government, industry, and the academia to share its vibrant culture of education and research.

For more information on Deakin University, please visit: www.deakin.edu

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Optoma Launches Affordable 4K Laser Projector TV D2 Series

This expansion of D2 series is meant for home cinema entertainment with true 4K UHD and Ultra Short Throw laser technology

Expanding its advanced yet affordable projector range, Optoma world’s No.1 DLP projector brand and a leading designer of projection products unveiled the long lasting 4K UHD ultra short throw laser home projector D2 series in the India market.

Optoma Launches Affordable 4K Laser Projector TV D2 Series

The newly launched D2 range is equipped with wide angle lens which provide clear and bright image to enhance visual experience. D2, an affordable 4K Laser TV comes with an ultra-shot throw feature to create 85 inch to 120-inch screen size from a distance of few inches. It offers easy set-up, high brightness, enhanced gaming, and fine home cinema experience. Its bright 3000lm and stable brightness output, 1,800,000:1 frame by frame dynamic contrast, HDR 10/HLG compatibility provide unmatchable viewing experience. D2 series come in White and Black colour form factor.

Putting more light on D2 series, Mr. Vijay Sharma, Country Head, Optoma India said, “We are committed to India market and therefore we came up with advanced tech based D2 series which will enhance the home cinema experience to the next level. Our new series with 4K UHD ultra-short throw is embedded with smart features like easy set-up, high brightness and stable brightness output at affordable cost to target the mid-level customers in the metros and tier 2 cities as well.”

The Laser Technology helps in Increased efficiency to maintain consistent brightness, superior color performance, Instant on/off and an extraordinary life span of up to 30,000 hours (Eco mode). As a part of home entertainment range these projectors sync with 3D display in all forms. Also, the new projectors come with enhanced audio return channel to provide in depth audio details which enhances the home cinema experience.

Mr. Gordan Wu, APAC Head, Optoma Corporation said, “This 4K UHD long lasting ultra-shot throw home projector is apt for home cinema. With its smart feature it also provides ultimate gaming experience too. With its advanced tech based features this projector series is also easy to install with quality image.”

Additional specifications across all three projectors include

  • Resolution: 4K UHD (3,840 * 2,160)
  • Brightness: 3000 Lumens
  • Image size (inch): 2.16m ~ 3.05m (85″ ~ 120″) diagonal
  • Display Colors: 1.07 billion
  • Speaker: 2* 10W
  • Throw ratio: 0.25:1
  • Zoom type: Fixed
  • Light Source Life: 30,000 (Eco mode)
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Cinturion and Lightstorm Sign Letter of Agreement to Land TEAS cable in Lightstorm’s Open CLS in India

  • The partnership will bring the first open and carrier-neutral Cable Landing Station (CLS) to India to provide new routes and address the ever-growing demand for capacity
  • TEAS will provide the lowest latency and high resiliency required between Asia and Europe by the cloud and content providers
  • Lightstorm’s plans to build a chain of open CLS to set the foundation for robust digital infrastructure designed to elevate the country’s digital economy

HAMILTON, Bermuda, May 12, 2022 /PRNewswire/ — Cinturion Corp Ltd., a global provider of scalable, subsea and terrestrial capacity-based network solutions, announced that it has reached an agreement with Lightstorm as its landing partner in India.

As part of the agreement, Cinturion’s TEAS – Trans Europe Asia System, an `open-access’ submarine and terrestrial network, will be hosted by Lightstorm to strengthen connectivity between India, the Middle East and Europe. Lightstorm will use its carrier-neutral and open CLS to herald a new era in the landing of submarine cable systems in India.

TEAS will seamlessly link two new connections across the Arabian and Mediterranean Seas and continue with two paths interlinking the Middle East, with multiple routes across the Arabian Peninsula and a route through the Gulf of Aqaba and the Red Sea. TEAS low latency and diverse routing will change the global traffic patterns by delivering cutting-edge solutions strengthening connectivity between India, the Middle East and Europe.

In India, cable landing stations are captive in nature, which means the landing party service provider holds a monopoly over access to the fiber. As a result, the market is controlled by a limited number of service providers, leading to high bandwidth prices in India. It is this challenge that Lightstorm seeks to tackle by launching a chain of truly open-access cable landing stations in the country.

Lightstorm offers an unprecedented advantage to its customers by integrating its open CLS with a first-of-its-kind utility-grade fiber network, SmartNet, which connects seven key economic hubs with over 12,000 km of fiber, connecting 45+ multi-tenant data centers currently and aiming to connect 100+ MTDCs in the near future. This provides an end-to-end low latency route for customers to access digital hubs between India and Europe, through SmartNet.

Bill Marra, Chief Commercial Officer of Cinturion, says, “We are extremely excited to partner with Lightstorm and deliver a network that will ensure secure, resilient, and redundant communications with our Open-Access Carrier-Neutral Solutions to further establish India as a hub for international connectivity.”

Ranjan Banerjee, Chief Strategy Officer at Lightstorm, says, “The growing data consumption and the digital aspirations of India demand best-in-class digital infrastructure. Collaboration with Cinturion will not only contribute to this growth but will also bring diversity to the existing cable systems in the country. We look forward to a longstanding and fulfilling partnership with Cinturion.”

About Cinturion Corp Ltd.

With its key management having a long history of involvement in the development and implementation of submarine telecommunications cable systems worldwide, is focused on the development of new fiber-optic networks utilizing the latest submarine cable systems coupled with the latest terrestrial technology for greenfield or underserved markets. The strength of Cinturion comes from its diverse and experienced members’ profiles that includes senior management, technical, financial, project management, systems engineering and sales, representing all the core elements required for successfully implementing major international systems.

About Lightstorm

Lightstorm is building infrastructure for hyperscale networking in South Asia and Southeast Asia to accelerate the region’s growth and spur innovation in the digital economy. We are a pioneer in building a first-of-its-kind utility-grade resilient fiber network, SmartNet, in several countries in the region. A trusted partner of several Fortune 500 companies, Lightstorm is creating a robust foundation of digital infrastructure to create new sources of value and differentiation for businesses. Connect with us on LinkedIn.

For Further Information Visit:

www.cinturiongroup.com

www.lightstormtelecom.com

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ENpower Unveils India’s Future Tycoon Season 4

Providing young minds a stage to present their innovative ideas for the future, India’s first entrepreneurship search & mentorship event India’s Future Tycoon (IFT) is unveiling its Season 4. Students from all over the country between the age group of 13-18 years present their innovative solutions to a given situation or problem.
*India’s Future Tycoons will provide seed funding upto INR 2 Lakh for Top Ideas*
The theme for this year is Social Techpreneurship and students from all over the nation challenge each other to present their ideas in front of a renowned and prestigious panel of judges.
IFT started in 2019, is a flagship initiative of ENpower, India’s first comprehensive innovation & entrepreneurship learning ecosystem for schools, has laid a great platform for students to build ideas and get mentored to convert them into social ventures.
The success of IFT ’19 resulted in it becoming an annual affair and IFT 2022 is the fourth consecutive time this marvelous event is being hosted. Over the past three seasons, more than 17000 students from 600+ schools across 252+ cities have participated in IFT and explored their entrepreneurial spirit.
In its previous seasons, IFT has had the honor and pleasure to present the world with several teen entrepreneurs including Divya Sijwali (17) and Parth Puri (16), Co-founders of an eco-friendly fashion startup called Tyron Pvt. Ltd. which designs and manufactures footwear made from upcycled and recycled tires.
/“In this hustle-bustle of marks, grades, syllabus, and examinations, students rarely get an opportunity to think about their creative ideas. IFT provides a platform for these young minds to work on their ideas that have the potential to reimagine the world around them. One would be amazed to see how infectious the IFT journey is for students – it transforms their thinking process from just a sketch of possible ideas to building a complete venture plan over the journey. Many schools who have been associated with IFT over the last three years have used this platform to nurture a culture of innovation & entrepreneurship within their institutes.”/-*Arvind Narayanan, Co-founder, ENpower*.
The registration for IFT Season 4 is open Pan-India and any student between the age group of 13-18 years can register through the IFT websitewww.indiafuturetycoons.com <www.indiafuturetycoons.com/>as an individual or as a team.
*Eupheus Learning*, India’s largest integrated curriculum and technology platform for schools, has co-powered IFT and looks forward to taking it to 10000+ schools in their network.
“/Eupheus Learning focuses on differentiation, not just in our technology-driven learning solutions but also in our collaborations. ENpower’s India’s Future Tycoons (IFT) is the only entrepreneurship search & mentorship platform in the country for teens. The learning & mentorship opportunity is immense & students are encouraged to take the initiative in solving problems around them through entrepreneurship. We strongly identify with IFT’s vision to nurture a change driver ability among students & together we aim to take this platform to every teen in India,/” says*Amit Kapoor, Co-founder, Eupheus Learning*.
This four-month-long engagement shall start on April-2022. Post-registration shortlisted participants will undergo regional boot camps consisting of power-packed events, DIY ideation programs, entrepreneurship learning, mentorship sessions & a lot more. The event shall culminate on 21st Aug 22 (World Entrepreneurship Day), in a nail-biting reality show where the top finalist teams will pitch their ideas to the panel of eminent judges comprising of industry veterans.

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Manyavar’s ‘Pehno Apni Pehchaan’ starts India pride conversation with eminent personalities

MUMBAI, India, May 11, 2022 /PRNewswire/ — Indian apparel wear brand, Manyavar had recently launched its ‘Pehno Apni Pehchaan’ campaign featuring Hindi Cinema legend Mr Amitabh Bachchan with a strong message on wearing Indian wear on occasions. The beautifully narrated monologue has been catching the eyes of many people, especially celebrities & athletes who have been making India proud for a long time. Eminent personalities like Anupam Kher, Bajrang Punia, Mary Kom, Sonu Sood, Sakshi Malik, Geeta Phogat and more were seen talking about the video and relating to it on another level.
Watch the digital film here:_https://youtu.be/ZiwGdoYiNXw_
The Monologue is an ode to Indian tradition and culture, celebrating the pride of India, and how Indian wear is adding to the pride and culture. The video ignited passion and pride for India and echoed the sentiments of the personalities & inspired them to continue to make India proud.
Neeraj Chopra, Olympic Gold Medalist, writes on his Instagram Page, /”Whenever I travel for training or competition, I am always overwhelmed by the warm support us athletes get from Indians the world over. That feeling of love and passion we feel while representing our country is difficult to describe. #PehnoApniPehchaan <www.instagram.com/explore/tags/pehnoapnipehchaan/> reminded me of the same warmth and brought a smile to my face. Humari pehchaan se bana hai Hindustan. #ImProud <www.instagram.com/explore/tags/improud/>.”/
*Mary Kom**, the most celebrated boxer in India wrote on her Instagram post,*/”Watching this made me feel deeply proud, inspired, and moved, just as I feel every time I represent India. Aao #PehnoApniPehchaan <www.instagram.com/explore/tags/pehnoapnipehchaan/>.” /
Mr Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited, said, “Manyavar has been known for promoting Indian culture and trends in celebration fashion. With the #PehnoApniPehchaan film, we aimed to evoke love, pride and passion for our culture among the target groups and to encourage them to embrace Indian fashion. We feel extremely delighted to see that people have widely applauded our campaign film and celebrated rich heritage and culture with us.”
Here are a few Instagram links of some of the famous personalities who have shared their view on Manyavar’s ‘Pehno Apni Pehchaan’ campaign:
Abhinav Bindra: _https://www.instagram.com/p/CdNyQT1BM8X/_
Mary Kom: _https://www.instagram.com/p/CdN239qJbvN/_
Bajrang Punia: _https://www.instagram.com/p/CdN1xpDAQhW/_
*About Manyavar:*
Manayavar brings the best fashion wedding collection to dress up your finest on the main day. The collection will give the groomsstylish makeover that will make their day fashionably special. With sophisticated embroidery work to expert craftsmanship and design, Manyavar is all you need to amp your style quotient.
Vedant Fashions also offers its range of wedding and celebration wear for women, through Mohey, and caters to the entire family with its regional heritage brand, Mebaz.
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Anupam Kher’s Instagram Post speaking about the campaign <mma.prnewswire.com/media/1815639/Manyavar.html>
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HumCen Global Backed World Record for 100 Patent Filings in 24 Hours

HumCen Global (P) Ltd <pr.report/nAIbh8zf>_._has successfully organised a huge event on World IP Day, April 26, 2022, with the primary goal of filing 100 Indian Design patents in 24 hours. TheWorld Book of Records (LONDON) <pr.report/en9cKdHw>recognized and commended this bold initiative.
*HumCen Global backed World Record for 100 Patent Filings*
The team from*HumCen Global Pvt. Ltd.*and Trichy’s K Ramakrishnan College of Technology worked tirelessly to attain this goal. As a result, the “*100 Design Patent Filed within 24 hours*”, this claim was a first-of-its-kind effort around the globe.
The crew works bright filing the first patent at 2:42 AM. It was not easy, but sheer determination got the team through, and the record-breaking patent was achieved at 11:32 p.m.
As a strategic patent consulting partner ofK Ramakrishnan College of Technology <pr.report/n4-m6YKx>(Autonomous) in Trichy, Tamil Nadu, India, it was an excellent overall experience for HumCen Global Pvt. Ltd. in Chennai, Tamil Nadu, India to work for the theme IP//and Youth: Innovating for a Better Future with 300+ Student Innovators cum Faculties.
As a premier engineering institution affiliated to Anna University, Chennai, the college was founded in 2010. In addition, it is situated in the revered temple town of Shri Samayapuram Mariyamman, Tamil Nadu, India,on a vast 30-acre campus with a gorgeous landscape.
In addition, the Dubai-registered firm NC Global Media was the official blockchain media partner for the event. The firm also planned to partner with many Colleges, Universities and events in the upcoming days to educate people on blockchain.
In order to reap the rewards of an invention’s hard work and investment, it needs to be credited to its rightful inventor. The creator benefits from filing a patent since it enables him or her to own that creation and envisions further.
Moreover, HumCen Global focuses on discovering new ideas and turning them into intellectual property (IP) assets. A ground-breaking technique that encourages individuals to ponder and come up with new ideas is embraced by Human-Centered Innovation approach, Co-Creation & Strategic Patent consultancy is used to establish a patent portfolio that makes individuals,companies and Institutions more competitive in the business world.
Furthermore, “*Nurture the Patent Culture*” in the nation is the team’s goal at HumCen Global Pvt. Ltd., India, which intends to implement such initiatives in other Institutions and Companies in the near future.
*About HumCen Global*
HumCen Global (P) Ltd., is a Peerless Human Centered IP company dedicated to unearthing innovation and converting them into IP assets. The firm has successfully organised a big patent filing world record event on World IP Day, April 26, 2022.
*Visit to know more:*humcen.com <pr.report/l4DuZfbT>.
*Email*:info@humcen.com.
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PureSoftware Strengthens Salesforce Capabilities by becoming a Salesforce Consulting Partner

SINGAPOREand NOIDA, India, May 11, 2022 /PRNewswire/ — PureSoftware, a leading global software products and digital services company is now a salesforce consulting partner.
This honor has placed PureSoftware amongst the top consulting partners that have proved their competencies in successful project delivery and client satisfaction along with the experience and knowledge of all that Salesforce has to offer.
PureSoftware’s Salesforce Center of Excellence (CoE) with experts and experienced salesforce certified professionals empowers the clients with an end-to-end view of the customer data central to their business and delivers value with impactful and personalized customer experiences at every touchpoint.
PureSoftware’s expertise in Salesforce solutions <puresoftware.com/salesforce-consulting-services/> empowers diverse businesses across industry verticals with lead management, payment integration, and Salesforce marketing cloud. This will help businesses personalize customer interaction in real-time, engage with them across all marketing channels, and analyze performance for better results.
*About Salesforce*
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice, and blockchain—to create a 360° view of customers. For more information, visit: www.salesforce.com <www.salesforce.com/>
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IMS Noida Organized a Panel Discussion on Wealth and Health: The Making of GDKP India

*MS Noida*organized a panel discussion on “*Wealth and Health: The making of GDKP India*, “which witnessed eminent speakers who delivered their in-depth knowledge on the topic. This discussion was addressed by Dr. GK Reddy (Chairman Stayfit Health and Fitness World Private Ltd.), Manu Seth (Chairman Assocham (JEDC) International Business Leader) and Dr. Kulneet Suri, Senior Director IMS Noida. The Panel discussion aims to deliver and educate youth about GDKP and how they can contribute to the country with their vast knowledge.
While addressing the webinar Dr. Kulneet Suri, Senior Director IMS Noida said youth must know the importance of contributing to the GDP through knowledge and also added the fact that the educational system adopted the technology in this post-pandemic where sessions and formats were developed on gadgets for students. Youth should be focused and utilize their knowledge in their upcoming future business and jobs and their contribution to the country.
Further, she added, Gross domestic knowledge product measures the factors that contribute to a country’s knowledge. GDKP is calculated based on four pillars: Knowledge items (KI), a country’s Knowledge Producing Matrix (CKPM), a country’s Knowledge User Matrix (CKUM), and Cost of Individual Learning, compared to the Cost of Living.
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Capricot Technologies is now a part of VinZero

NEW DELHI, May 9, 2022 /PRNewswire/ — Having worked together for the past few years under a Global Alliance agreement, Capricot India, A2K Technologies and Cloud A2K ANZ, U.S. CAD The Americas and Cadline EMEA and UK, today announce the formalization of this brand partnership as *VinZero*.
The formalization and formation of *VinZero* is driven by a desire to leverage capacity and experience to serve their local and global customers at scale.
The *VinZero* name stems from the Italian word *Vincero*, meaning “/to be victorious/”.
*Paul Laycock**, VinZero CEO *says, “As *VinZero*, we are passionate about helping our customers win not only their digital journey, but also now win when it comes to their own, net zero journey. We believe the increased adoption across Construction and Manufacturing of digitalization represents one of the biggest opportunities for the net zero journey and we are excited to formally combine our strengths and experience to lead the market.”
*Chakresh Jain, Chairman Capricot India, and Global CCO Vinzero, *adds, “Capricot has been pioneering digitalization in AEC and Manufacturing industry for more than 3 decades and improving productivity, collaboration, and driving sustainability across India.
Our clients are increasingly having their sustainability credentials judged as a critical factor for success. Capricot can now offer global expertise in such area to its clients.”
VinZero has a focus on bringing together knowledge and advice from around the world to deliver a thought leadership framework that can lead their customers and partners on their digital pathway to net zero.
*Venkatesh, Managing Director, Capricot India, comments,*”Digitalization gives an instant boost to productivity, efficiency and accuracy. Our manufacturing clients are working hard to deliver more sustainable net zero operating environment, and digitisation is changing how products are designed, produced, used and maintained. It is also helping in transforming the operations, processes and energy footprint of factories and supply chain.
Capricot is currently assisting clients in increasing their output efficiency, and VinZero will allow us to ensure that our customers get the best ROI from their technologies.”
“Adoption of digitalization will be the key driver for rapid transformation and for maintaining competitive advantage across AEC and Manufacturing. This adoption is where we will see the biggest wins in reducing carbon emissions. Digitalization is the fastest way for us to achieve more, and use less, and for everyone to be able to combine both profit and purpose. There is a real drive across industry now for all of us to play our part and we have a world class C Level team to drive our business and customer success to the next level,” says *Paul Laycock**.*
With over 550 employees across 32 offices globally and covering some 25 languages, VinZero capacity to support increased adoption across construction and manufacturing is significant.
The combination of our Brand Partners under VinZero makes us one of the largest Platinum Partners for Autodesk globally, and a technology partner of choice for leading AEC and Manufacturing companies. VinZero designs and delivers sustainable digital processes, bespoke services, and SaaS solutions, to help customers maintain their competitive advantage and achieve their technological and sustainability leadership goals
www.vinzero.com <www.vinzero.com/>
*About Capricot Technologies *
Capricot Technologies, a VinZero company, having a legacy of over 3-decade, has now become a partner of choice for AEC industry. We provide software technologies covering entire building lifecycle from conceptualization, design, engineering, construction, and Operation & Maintenance, including consultancy, training, implementation and technical support. Today, with over 10 offices across India and 300+ inspired team members, Capricot is serving over 20,000 customers in building, infrastructure, manufacturing, media & entertainment, geospatial, graphic and education industry. Capricot Technologies is one of the biggest Platinum Partner of Autodesk along with Authorized Training Centre.
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Chennai’s Smart Accountants Aims to become a McKinsey of India Offering Full Bouquet of IT and Consulting Services

Smart Accountants, a Chennai-based business consulting and business process automation solutions company, aims to become a McKinsey of India by offering matching business services in terms of breadth, depth, scale, and quality.

Smart Accountants Aims to Become a McKinsey of India Offering Full Bouquet of IT and Consulting Services

The company offers a wide range of services – from company registration to marketing automation, to 800+ customers in South India. It plans to increase its customer count to 5,000 and cover pan India by 2025.

Founded in 2019 by three chartered accountants with the aim of automating and boosting productivity in accounting operations for organisations, Smart Accountants has diversified its services. It has built a client base for systems integration for ERP solutions. It added regulatory compliance, legal consulting, digital marketing, among others to its services portfolio. The company’s team size has increased from four at the time of its inception to 30 now. It is set to increase the headcount to 50 by the end of this year.

Commenting about the company’s growth plans, Mr. N.K. Balachandiran, CEO, said, “Our goal is to become one of the renowned Information Technology-based audit firms in India with competencies matching that of the McKinseys of the world. Our growth enablers always are our responsive team, quick turnaround time, and value for money. We are extremely focused on customer satisfaction, and delivering results with our start-stabilize-scale up approach.”

In his comments, Mr. V Sudarsanan, Chief of Operations, said, “The organisation effectively uses the ticketing system to solve customer problems instantly and in a streamlined manner. It also creates a dashboard for every customer to recognise the business value of its professional services and automation solutions. Since we understand finance and operations of our customers well, we could prove to be their valuable partner in pretty much all other functions such as marketing, and capacity planning,” he remarked.

In his perspective, Mr. M. Gautham, Chief Entrepreneur, said, “Though we offer a diversified set of services, they are essentially business take off solutions. The idea is to help our startup customers hit the ground running and our established customers scale up. Our greatest asset is our young and energetic team who are readily available for consulting and advisory. Internally, our focus lies in resource optimisation: we engage only required resources for a given operation. This saves cost for our customers. Also, we let customers pay as they grow – instead of pay per use.

He pointed out that a vast majority of companies in India run their operations in an unorganised way. Their operations are man-dependent and not systems-driven. “Hence, before selling our services, we face the challenge of educating the customers about the benefits of embracing a system. It is a prerequisite for IT adoption and running a business with data,” he added.

A majority of the customers of Smart Accountants are from hospitality, telecom, MSMEs, industrial appliances, and construction & infrastructure sectors. Their turnover varies from a few crores to hundreds of crores. Among the key tech solutions the company uses include Zoho, QuickBooks, Tally, SAP ERP, and a host of digital marketing tools. Smart Accountants boasts of a modern workplace that exists amidst a green and eco-friendly environment.

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