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MUMBAI, India, March 5, 2022 /PRNewswire/ — Pearl Academy Mumbai organized convocation ceremonies for the graduating batches of 2021 and 2020. It was a huge milestone for the students as they celebrated their graduation and the beginning of a new inning. Chief guests for the convocation ceremonies were business leaders Aashish Shah, Co-founder and COO, Pepperfry and Chintan Patel, Managing Director, Deesan Group. Pearl Academy also unveiled its newly upgraded and iconic Mumbai campus in the presence of luminaries from the world of Bollywood, media, entertainment, fashion, design and business who joined the celebration and appreciated the institute for nurturing creative talent. The state-of-the-art campus has undergone a vibrant and a quirky makeover and upgraded with latest labs, studios and other infrastructure. The reimagined campus reflects Mumbai’s rich culture and accentuates the spirit of Mumbai. The unconventional artwork is done by Graffiti artistes from Kalakarah as they beautifully captured the elements that makes the city so special. Speaking on the convocation ceremony, Aditi Srivastava, President, Pearl Academy said, “At Pearl Academy, we encourage students to be innovative and think out of the box. Today, Creativity and Design is an answer to several existing problems, and we equip our students with the right skills and knowledge to solve these problems in a sustainable manner. The institute has been at the forefront of introducing the latest technologies to the students so that they are industry ready to achieve their goals and become the leaders of tomorrow.” Towards the end of the convocation ceremony, the graduating batch took an oath for the advancement of the society and to be committed towards the progress of the nation without compromising on morals and ethics. About Pearl Academy Pearl Academy is India’s leading creative education institution as per industry surveys by ASSOCHAM, India Today- MDRA, Outlook-Drshti & I-CARE, The Week- Hansa, Business of Fashion, and The Economic Times. The institute offers 40+ under-graduate, post-graduate, and professional development programs in design, fashion, business, and media through its campuses in Delhi-South, Delhi-West, Jaipur, Mumbai, and Bengaluru. For 29 years, Pearl Academy has been a catalyst for success for its students through its unique Total Learning System, constructive tie-ups with industry bodies, and international universities that are strongly reflected in its placement record of over 98% year-on-year with companies like PhonePe, Accenture, Adobe, Deloitte, Capgemini, IBM, Paytm and Innovaccer. For more information, please visit: www.pearlacademy.com. Image: https://mma.prnewswire.com/media/1759585/Pearl_Academy_Mumbai.jpg Image: https://mma.prnewswire.com/media/1759584/Batch_2021_Pearl_Academy_Mumbai.jpg Image: https://mma.prnewswire.com/media/1759583/Batch_2020_Pearl_Academy_Mumbai.jpg Logo: https://mma.prnewswire.com/media/1595060/Pearl_Academy_Logo.jpg

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• A comprehensive and personalized solutions platform, available in 6 languages
• Tamil/ Kannada/ Telugu /Hindi/ Marathi & English
• Key utilities featured are Mandi prices, Automated Soil Labs, Crop health
• App to be made available Free of cost to Farmers
• Aims to enable small, medium and marginalized farmers to increase their income and profitability through using Artificial Intelligence, advanced analytics, and encourage natural farming

 

WayCool Foods, India’s fastest growing Agri-commerce company, today launched its next-gen Ai powered ‘Outgrow App’. The App will provide comprehensive advisory and personalized solutions in Tamil, Kannada, Telugu, Hindi, Marathi, and English languages. With the Outgrow App, WayCool aims to assist small, medium, and marginalized farmers to increase their income and profitability. The app during its launch phase will support farmers based in Tamil Nadu, Karnataka, Maharashtra, Andhra Pradesh & Telangana offering a boutique of services, Mandi prices, Automated Soil Testing facilities, Crop Health.

Outgrow-WayCool’s flagship agriculture extension program has been assisting farmers on ground for over 3 years now. Farmers associated with Outgrow program, have witnessed a 20% – 40% increase in their income. As the company scales this model through tech, it is aiming to impact the lives of over 5 million farmers. Through this next gen Outgrow App, WayCool is bringing the best of agricultural practices and its learning in an intuitive and easy manner for farmers to consume at a touch of a button.

Mr. Sendhil Kumar, Head Farmer Engagement & Outgrow, WayCool Foods said. “Today, a farmer depends on multiple platforms and at times is overexposed to unsolicited advisory sources. We are bringing all basic Farm inputs under one roof, backing it up with scientific tools, and in their own language. Outgrow App is a go-to-platform for real-time Mandi prices, crop health, automated soil testing, and holistic farm advisory on fingertips. We are also planning to add financial assistance services, farm inputs, procurement services to the app in subsequent phases. Farmers can download the Outgrow APP for free from google play store”.

 

Elaborating on the launch, Mr. Karthik Jayaraman, Managing Director, WayCool Foods said, “This is a major step towards our mission to build the World’s most comprehensive tech stack in the food economy. We have built a strong network of 85000+ farmers, and over three years we demonstrated to a lot of farmers on how they can increase their income and profitability through natural farming and regenerative agricultural practices. As an impact organization, we strongly focus on increasing rural income. Food Supply Chain starts with farmers, and hence they are the most important stakeholders in the ecosystem.             We will keep pushing boundaries when it comes to deploying deep tech and analytics to empower small and medium farmers who are deprived of access to the latest tech. Outgrow App will lessen the digital divide that exists today”.

 

Salient Features of the Outgrow APP

Easy and Multilingual: Outgrow App has enhanced User Interface and User experience-rich text and easy to understand infographics. This will make farmers engage with the app in a better way. The App is also available in 6 languages namely English, Hindi, Tamil, Telugu, Kannada, and Marathi. It enables small and medium-scale farmers to avail information and services much easier. Farmers can read and interact with the app in their own mother tongue.

Real-Time Mandi Prices: This is a unique feature where Mandi prices are updated on the APP on real time basis. A team of over 100 is deputed on-ground to update prices from respective Mandis. This enables farmers to have mandi prices handy and helps them in planning the sale of their produce. Outgrow app has intuitive graphs that can help farmers to understand the fluctuations in prices, and track trends.

Crop Health:

Pest, and Disease Management: Outgrow is now much wiser in identifying the pest and diseases and suggesting precautions and cures for wide varieties of crops using artificial intelligence. The APP is equipped with 500+ pest and disease prevention and cure information, which enables farmers to understand the pest/disease and take appropriate action. Farmer can also avail detailed crop information of around 100+ crops. This feature enables information and guidance from soil preparation to harvesting.

Automated Soil Test: Now, farmers don’t have to wait for weeks and queue up at soil testing labs. The Outgrow app provides farmers with access to automated soil testing labs from any part of the country. Once the test is booked on the APP, the GPS enabled system will show them the nearest lab location. The farmer just needs to send the sample to the nearest lab, and the report will be sent directly on farmers mobile App.

Chatbot with an expert: Farmers can avail instant assistance for Agronomists. They can get advisory through IVR (Interactive voice response), Text Chat and, Voice Chat in 6 languages. These options will ease farmers connection to the Agri experts and interact in their mother tongue.

The platform has partnered with India’s leading AMCs to offer quant-based investment portfolios built with passive funds

ETMONEY, one of India’s leading wealth management platforms, recently launched a one-of-its-kind membership service ETMONEY Genius. ETMONEY Genius uses a proprietary quant investing model that uses a dynamic asset allocation strategy to construct diversified portfolios of equities, debt & gold with the aim of building portfolios that have demonstrated to fall less and gain more than their benchmark during market ups and downs. It offers 6 unique investment strategies that Investors can choose to execute via investing in a portfolio of index funds of India’s leading Mutual Fund companies: ICICI Prudential Mutual Fund, Aditya Birla Sun Life Mutual Fund, and Nippon India Mutual Fund.

Passive funds replicate a particular index and mimic its performance subject to tracking error. For example, a NIFTY 50 index fund will generate similar returns to its benchmark, the NIFTY 50 index. However, on the flip side, they also bring in a similar downside when the markets correct. That has been a drawback of staying invested in passive funds. But now, for the first time, technology is being used to transform passive investing from merely replicating the market’s performance to outperforming it while being true to its core fundamentals. ETMONEY’s quant model does the right asset allocation, timely rebalancing, and smart risk management, all of which is personalized to every investor. An additional layer of ETMONEY’s technology automatically cuts down risk as an investor reaches closer to their goals, giving a massive boost to the passive investing strategy.

Speaking on this, Mukesh Kalra, Founder and CEO, ETMONEY said, “In most developed markets, investment in passive funds has overtaken that of active funds. This has been because passive investing is not dependent on fund managers and is free from biases as they replicate benchmarks. Also, passive funds have a lower expense ratio than active funds. Hence, we believe it’s the right time to build asset allocation products on top of passively managed funds that can enable investors to generate better returns over the long run by putting the dynamic diversification in multiple asset classes at work through asset allocation. ETMONEY is proud to launch Genius as India’s first investment intelligence service from India’s leading Direct Mutual Fund platform.”

Commenting on this association, A. Balasubramanian, MD & CEO of Aditya Birla Sun Life AMC Limited, said, “At Aditya Birla Sun Life AMC, we have always advocated the importance of asset allocation to investors as an all-season investment mantra. As an asset manager, we aim to provide the right solutions to investors both in active and passive schemes for their diverse goals, and this association with ETMONEY Genius perfectly aligns with that endeavor. The personalized approach to portfolio construction and dynamic management with ABSLAMC’s passive offerings across asset classes is a unique proposition for investors. We are excited about this partnership.”

Sundeep Sikka, ED and CEO, Nippon India Mutual Fund, said, “GENIUS brings forth trusted guidance on asset allocation coupled with frictionless investing experience. NIMF being one of the pioneering partners, is excited to offer its Active and Passive product bouquet through GENIUS that will benefit existing and new entrants to the Mutual Fund Industry.”

Abhijit Shah, Head-Marketing, Digital & Customer Experience, ICICI Prudential Mutual Fund, said, “We at ICICI Prudential Mutual Fund are ardent believers in asset allocation strategies and think that it is the best way to invest for the next 20,30 or more years. We are pleased to partner with ETMONEY in bringing to investors a unique technology-led investment solution that aims to help them with their asset allocation objectives.”

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HYDERABAD, India, March 3, 2022 /PRNewswire/ — Escape velocity, the leading martech and ad tech technology service provider is excited to announce its first ever partnership for Quartile with WATConsult, an Isobar company & the globally awarded hybrid digital agency from dentsu India. Quartile is a new way to manage retail media and e-commerce advertising. Quartile uses its proprietary software that leverages the Amazon Advertising API to access real-time performance data to optimize sponsored ads campaigns at scale. Quartile’s exclusive integration with Amazon Attribution provides a scalable way for sellers/vendors to measure and optimize their ad campaigns both on and off Amazon within a single platform. WATConsult has partnered with Quartile to scale their revenue for the brands listed on Amazon. With an aim to increase their Amazon sales and return on ad spend, the agency teamed up with Quartile. Today, Quartile enables WATConsult clients to scale campaigns using Amazon Advertising products, optimize performance and automate campaign management. Shanu Jain, AVP, Media Planning & Strategy, WATConsult, said, “Amazon Advertising is crucial for our brands because the Amazon platform has thousands of shoppers that are daily searching and buying products. It is important for us as an agency to use the best platform/technology which helps to scale up our brands with lower ACoS and increase in sales. Right now, Sebamed is the first brand integrated for Quartile to reduce the ACoS.” The Amazon Advertising API allows Quartile to make daily campaign optimizations to improve the performance of Brands via targeting for -keywords, products, bids, budgets, and placements. “In partnership with the Escape velocity Team, Quartile has been transformative in helping us create a focused keyword strategy, creating campaigns on ASIN level while controlling ASIN, campaign, overall account Level. There has been a 30% reduction in ACoS and ROAS increased by 25%”. – Shashi Ranjan, Country Head at Sebamed. According to a survey of Quartile clients, 93% saw an improved return on ad spend within three months. Even for organizations with significant experience in ecommerce media, Quartile can play a valuable role – often resources are stretched thin with omni-channel marketing efforts and can benefit from the resource boost of partnering with a dedicated partner. Raghu Seelamshetty, MD, Escape Velocity, said, “Quartile platform is an easy-to-use platform that equips sellers with the tools to manage their retail media in every marketplace. Outside of the initial campaign creation, Quartile can also help with day-to-day optimization of campaigns. This enables brands to focus on strategy while leaving execution and optimization to Quartiles advanced AI capabilities”. Watconsult is planning to integrate Quartile with brands across sectors, focusing to lower the advertising cost of sale (ACoS), and improve ROAS. Photo: https://mma.prnewswire.com/media/1758931/Escape_Velocity.jpg

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·*OptimHire presents a much-needed solution to the Talent shortage crisis that IT companies face today by helping them hire Developers in Days, not Months*
·*Aims to raise INR 150 Crores to expand Global Operations*
***OptimHire* <optimhire.com/>*, *a Hyderabad-based global recruiting firm, aims to disrupt the $31 Billion IT Recruiting Industry by using AI, Automation, Crowding-Sourcing, and Gig-Economy. OptimHire has created a 3-way ecosystem between Companies, Candidates, and Referral Partners (Online marketers, Affiliates, Freelance recruiters) reducing average hiring time from 6 Months to just//12 Days.
Companies using OptimHire platform get Free Job posting, Free access to 600,000+ Pre-Screened Candidates, and Free AI-powered Recruiting Platform (ATS System) and irrespective of the size of the business, OptimHire serves customers across segments, from Startups to mid-size companies to large MNCs, namely Google, Amazon, Xiaomi, Jio, Rapido, Credijusto etc.
In the recruiting industry, the traditional hiring process comes with numerous challenges. Firstly, companies need to buy expensive job postings, resume database and spend lakhs of rupees on ATS systems. Secondly, after job posting is published, they have to wait for 2 to 8 weeks to get responses from Candidates. Next, they spend 100+ hours screening resumes, coordinating Interviews, and negotiating offers with candidates. Thus, this entire process takes up to 6 months and it becomes more cumbersome, costing companies huge losses because of the time delay. Understanding these core challenges faced by the companies, OptimHire comes with a 360degree solutionwherein it uniquely combines and enables Placement Services, Job boards, Referral partners, AI tools and Interview Tools into an All-in-One Recruiting platform. Also, companies can save 100+ hours as OptimHire will pre-screen candidates as per their custom hiring process and look at hiring candidates just in a few days.
*/Lakshmi M Kodali (Larry), Founder & CEO – OptimHire /*/said, “//We are delighted to be part of the Recruitment industry in a time when the IT industry is experiencing exponential growth, and at the same time Great Resignation trend that is resulting in a talent shortage crisis. We have noticed a huge rise in demand for tech candidates, we expect this to continue for at least the next five years. At OptimHire, we help companies hire developers in Days, not Months, by providing free access to over 6 lakhs pre-screened tech talents and AI-powered recruiting platform”/
/“We have raised INR 20 Crores in Seed funding from Mucker Capital and Pitbull Ventures. Now, with over 120 clients and witnessing 26% growth MoM, we intend to raise INR 150 Crores in the next phase of Series A funding. We would like to capitalize on product innovation and expand our team across geographies with priority markets being India, United States, Canada” he further added./
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*OptimHire Benefits: *
*For Companies*
·*Free*access to *600,00+ Pre-interviewed developers*,
·*Free Job Posting*,
·*Free ATS*(Application Tracking System)
·*10X Faster Hiring –*OptimHire on average reduces hiring time from /6 months to just 12 days/
*For Job Seekers *
·*50% to 300% Hike in Salary – *OptimHire’s ecosystem**enables**job opportunities**from across the globe. As companies compete for the best talent, OptimeHire’s helps in finding the best job opportunities with the highest pay for the job seekers
·*10X Faster Placement –*OptimHire’s Global Job ecosystem facilitates candidate a provision to fill only a single application to apply to multiple positions. Thus making the whole process 10X faster and easier for candidates. **
*For Referral Partners – Online Marketers/ Affiliates / Freelance Recruiters *
·*10X Income *– OptimHire pays up to 50% of the revenue that it makes on each placement as commission to the Referral Partner
·*10X Transparent & Ease of Use*– OptimHire is the only company in the HRTech Industry that has created the most transparent & sophisticated Referral System. OptimHire’s Referral Partners have all the tools and have complete transparency on the Hiring stages of their referred candidates.

AjnaLens, Mumbai-based XR hardware and software company raised Rs. 12 crore from renowned investors like Let’s Venture Angel Fund, JITO Angel Network & few visionary angel investors, in another round of a Pre-Series A.

BENGALURU, India, March 2, 2022 /PRNewswire/ — Mapmygenome India opened its Genomics Experience Center in Bengaluru on March 1. The NABL & ICMR certified center is located at Sector 7, HSR Layout. The new center is an expansion of Mapmygenome’s services provided in Hyderabad and Delhi. Now, customers can get access to distinctive services such as genetic tests, genetic counseling, blood tests, health screening tests, antibody tests and COVID-19 RT-PCR tests. Dr C N Ashwath Narayan, Minister of Information Technology and Biotechnology inaugurated the center. “We welcome Mapmygenome to Bengaluru and we welcome you with open arms. We will support this venture in any way possible,” said Dr Ashwath Narayan, during his inaugural address. “Mapmygenome’s mission is commendable and it will definitely help ten crore people of the state, in facilitating preventive healthcare,” he said. Dr Kiran Mazumdar-Shaw, Chairperson of Biocon Limited and Biocon Biologics Limited, was the guest of honor. “India is at the cusp of genomic revolution and I think Mapmygenome is at the forefront of this revolution. The pandemic has really shown us the need for genomic expertise,” said Dr Kiran Mazumdar-Shaw. “With this backdrop, it is great to have a company like Mapmygenome expanding their services to preventive genomics that combines genomic sequencing and biochemistry,” she added. The move to launch a genomics center in the Mecca of startups, aims to provide more personalized experience in genetic testing and its possibilities among the tech savvy customers of Bengaluru. Mapmygenome witnessed a solid demand for its genetics and health screening tests from the Garden City. With the new center, customers get real-time experience about the process of genetic testing and actionable plans in preventive healthcare under the expertise of certified genetic counselors. Anu Acharya, CEO of Mapmygenome, said, “We are calling this a genomics experience center as we will combine genomics with lifestyle and preventive biochemistry. We also have nutrition, medical and genetic counseling for our customers. We chose Bengaluru as our first experience center as it is a melting pot of the modern and the traditional.” The data confidentiality of each customer is a priority in the Genomics Experience Center and is powered through secure Biotracker LIMS. The center also ensures long-term engagement with the customers including tests and health updates using latest sequencing technology and genetic sequencing platforms. About Mapmygenome Mapmygenome® is India’s largest personal genomics company that encourages people to be proactive about their health. Mapmygenome offers personalized health solutions based on genetic tests that help people get to understand their genetic selves. By combining genetic health profiles, health history, and genetic counseling, Mapmygenome provides actionable steps for individuals to lead healthier lives. Founded in 2013, Mapmygenome started as India’s pioneering Personal Genomics Company with a vision to “Touch 100 million lives and save a million lives by 2030.” Mapmygenome’s teams at Hyderabad and Delhi comprise biotechnologists, statisticians, geneticists, bioinformaticians, and medical counselors. Mapmygenome has analyzed thousands of samples from all over India and various countries and has provided personalized genetic reports that have been used in early detection of disease and increased quality of life. Mapmygenome was among the first private diagnostic labs to receive approval from Telangana State Government for COVID-19 testing. Their lab analyses samples for SARS-CoV-2 from walk-in customers, healthcare partners, home collections, and corporate clients. In November 2020, they launched a new NABL and ICMR approved COVID testing lab at Hyderabad International Airport. Recently Mapmygenome started its Delhi lab for genomic testing, blood tests, imaging and genetic counseling. Website: www.mapmygenome.in Photo: https://mma.prnewswire.com/media/1757972/Mapmygenome_inauguration.jpg Logo: https://mma.prnewswire.com/media/1757973/MMG_Logo.jpg

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Through this collaboration, Bharti AXA Life aims to deepen customer engagement and emphasize the need to make smarter financial choices when it comes to life insurance

Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, today announced that it has roped in National Award-winning actress Vidya Balan as its brand ambassador.

Vidya Balan embodies the core values of Bharti AXA Life Insurance and will help deepen the narrative of #DoTheSmartThing championed by the brand. Bharti AXA Life has been at the forefront of engaging with new-age customers and empowers them to deal with unpredictability in achieving life goals through assured financial returns on maturity. Last year, it had announced a new brand purpose which centres on how making insurance simple for customers in a complicated world.

Commenting on the announcement, Parag Raja, MD & CEO, Bharti AXA Life Insurance said, “Vidya Balan has been a challenger in her field, expressing herself authentically and has always questioned stereotypes. She has excelled in bringing compelling and unique narratives to life on screen and is self-made, reliant, and audacious- values that strongly resonate with Bharti AXA Life as a brand. We believe in long-term relationships and are excited to bring Vidya on board to further our goal of broadening life insurance penetration across India.”

Speaking on the association, Vidya Balan said, “Bharti AXA has always been committed to simplifying insurance and empowering Indians to making smarter and savvier financial choices. I am extremely excited to represent the brand and help them further their manifesto of #DoTheSmartThing. It is heartening to see how the company has raised the bar of serving customers and constantly advocates for securing their financial futures. I look forward to the association and kicking off our engagement.”

Geetanjali Kothari, Head of Marketing, Bharti AXA Life Insurance added, “At Bharti AXA Life, our brand promise is to #DoTheSmartThing and we believe in empowering customers to make better choices through all our offerings & initiatives. We are excited to bring Vidya on board and look forward to an enriching partnership with her. We believe that our association will help us strengthen awareness around the category and build a more meaningful and purpose-driven connect with our customers.”

Over the past year, Bharti AXA Life Insurance has registered steady growth and performance, expanded on its suite of customer-centric products, and made strategic investments in digital platforms to enhance customer experience and facilitate seamless services. The company plans to expand on the back of strategic partnerships and by increasing its distribution footprints across the country and aims to meet the rising bar of higher service standards and customer expectations through digital innovations.

 

The Indian Pharma Multinational ties exclusive sales and distribution rights of Scholl foot care products including Krack Cream

Brinton, the Indian Pharmaceutical Multinational, which has been steadily increasing its footprint in the Indian and global healthcare sector, in a strategic move today announced a tie up with the global foot care brand, Scholl Wellness Company, for the sales and distribution of the latter’s products in the Indian market, that include the famed brand, Krack Cream. Brinton Office Building in Pune “We are extremely proud to collaborate with Scholl to build its heritage brands including Krack Cream. Scholl is the global leader in the foot care industry and we’ve an interest in the area of dermatology among others. Our endeavour is to build on this legacy through our mammoth distribution network and strong marketing capabilities. This will help to build the brand further and reach the pinnacle of success,” said Brinton Chairman and Managing Director Rahulkumar Darda. Scholl, the No.1 foot care brand in the world has an array of foot care products like Arthritis Pain Reliever, Custom Fit Orthotics, different varieties of insoles, Odor-X, a Probiotic Extract Formula Foots Spray, Wart Remover Freeze Away Max, Ingrown Toenail Pain Reliever and Fungal Nail Revitalizer among others. Krack Cream, however, is the most popular brand commanding 80% market share in India. Scholl offers complete foot care through innovative products for healthier feet. This partnership would further strengthen our resolve to expand our market in India. Interestingly, the global foot care market is expected to reach USD 4.4 billion by 2026. “The foot care market continues to offer exciting marketing opportunities. Its market size is expected to grow at 7.9% CAGR for the next few years since there is a growing requirement of foot care products for maintaining better aesthetics and ensuring hygiene. Fluctuating lifestyle and altering fashions are augmenting exposure of feet skin,” added Darda. Global market research, in this backdrop, indicates that the demand for foot cleansing lotions, creams and repair ointments would continue to rise. Then, there is also the increasing incidence of diabetes and bacterial infections which is further fuelling the growth of the foot care industry. A recognised pharma leader that uses innovative and emerging technologies right from product research to formulation development, Brinton has interests in dermatology, paediatric and gynaecology. The company offers several high-quality products related to skin, children, women’s health and wellness. “Our scientific and technical expertise makes us one of the most trusted brands and we believe in delivering world-class products at affordable cost. Our alliance with Scholl is an extremely important step towards strengthening our foothold in the OTC segment. We will penetrate into the market deeper ensuring the availability of Scholl products to a wide variety of customers,” Darda informed. View article… (Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)