Author: editor

Streambox Media Disrupts Home Entertainment with the Launch of Dor – India’s First Subscription TV Service

 

  • Solving content discovery challenges with Single Sign-On, Single Subscription, and a Unified Interface for 24+ Apps and 300+ Channels
  • Partners include premium OTTs like Prime Video, Jio Cinema, Disney Hotstar along with Zee 5, Sony Liv, Youtube, Discovery+, Sun Nxt, Aha, Hoichoi, Lionsgate Play, Manorama MAX, Travel XP, Shemaroo, Fancode, Nammaflix, Dangal Play, Dollywood Play, Hungama, Stage, VR OTT, Distro TV, Chaupal, Playflix, ETV Win, Raj TV and more. 

 

Streambox Media, a strategic media-tech venture founded by Anuj Gandhi and backed by Micromax Informatics, along with Nikhil Kamath and Stride Ventures, proudly unveils Dor — India’s First Subscription-based Television Service. Focusing on technological innovation and seamless user experience, Dor is set to transform how Indian households access and enjoy entertainment at home and on the move. This one-of-its-kind product-as-a-service model is set to go live in India through Flipkart on December 1st, 2024, subsequently opening to other platforms and the offline distribution ecosystem.

This groundbreaking subscription service integrates a high-performance 4K QLED TV with SVOD OTT streaming platforms, AVOD platforms, Live channels, Gaming, News and more into a single, affordable monthly subscription plan. Powered by India’s indigenously designed and developed, Dor TV OS, the subscription platform ensures an intuitive and unified viewing experience for consumers, eliminating fragmented navigation across multiple devices or apps

Rahul Sharma, Co-Founder of Micromax Informatics, also shared his thoughts: “The home entertainment landscape is witnessing a tectonic shift with the rise of subscription and leasing models. Younger audiences, Gen Y and Zoomers, prefer renting over owning, prioritizing flexibility and value. With Dor, we are introducing a market disruptor that meets these evolving consumer preferences. Leveraging India’s indigenously designed and developed  Dor OS, this TV Subscription Service captures what a future-ready technology can achieve across Global Markets. We strongly believe Dor is poised to be a game-changer in the Indian entertainment ecosystem, offering a unified service to address affordability and innovation for our customers.”

Anuj Gandhi, Founder and CEO of Streambox Media, expressed his enthusiasm about the launch: “The Indian connected TV ecosystem is rapidly evolving, with the number of connected TV households expected to grow from 50 million to 100 million within the next five years. However, fragmented services and high upfront costs continue to deter a large segment of potential users. Dor bridges this gap by integrating cutting-edge AI technology, multiple content platforms, and the proprietary Dor OS with its hyper-personalization and intuitive content discovery into a subscription-based model. As a first-of-its-kind TV-as-a-service model in India, Dor positions itself as a future-ready innovation, offering unmatched value to an addressable market with immense growth potential. We strongly believe that Dor has the potential to become a must-have for consumers in times to come, and that's why we offer a 4-year warranty along with security and software upgrades. We are here to make a real difference.”

A  Future-Ready  Subscription  Model                                                                                  
DorTV’s unique subscription model offers consumers a flexible and cost-effective way to access high-quality entertainment. The upfront cost of ₹10,799 includes the activation fee and one month of subscription service. The customers can enjoy a comprehensive package that combines hardware, content, and continuous software updates. Beyond the first month, the subscription fee for the TV will be ₹799 per month till the end of the 12-month subscription period. Post this, one can opt for customized packages based on their viewing preferences. The television comes with a four-year warranty and product upgrade options, allowing the consumer to freely enjoy their content at their convenience.

Unmatched  Viewing  Experience
Dor’s first offering, the 43-inch QLED TV offers 4K Ultra HD resolution – delivering sharp, lifelike visuals, Dolby Audio – for an immersive sound experience and comes with a Solar-Powered Remote control and  a Companion App.The integrated Dor OS consolidates 24+ OTT apps alongside 300+ channels under a Single Sign-On & a Single Subscription, ensuring a seamless entertainment experience. This unified experience is further enhanced by Dor’s AI-powered search and discovery capabilities and intuitive navigation built on extensive knowledge graphs.

 

University of Melbourne surpasses 50,000 student milestone in career development program in Andhra Pradesh


~Over 50,000 Indian students from underrepresented secondary school students in Andhra Pradesh have completed the University of Melbourne’s Schools Engagement Program.~

 

The University of Melbourne has successfully surpassed the ambitious target set in December 2023 to reach 50,000 students through the Schools Engagement Program in the state of Andhra Pradesh. The milestone was passed ahead of schedule and has now exceeded 60,000 students engaged in Andhra Pradesh alone, with more than 70,000 students from over 150 schools across India reached through the program since 2020.

 

The Schools Engagement Program supports underrepresented secondary school students in India through career guidance and future planning, helping themunderstand labour markets and develop their social mobility, empowering them to thrive in their studies and life. Initially launched in seven schools in Pune and Madurai, the program expanded to over 100 Government schools in five districts in Andhra Pradesh in 2023.

 

Professor Michael Wesley, Deputy Vice-Chancellor (Global, Culture and Engagement), University of Melbourne said, “This program reflects the University of Melbourne’s commitment to long-term engagement within India, supporting the country on its ambitious education journey. India is home to the largest tertiary population in the world. Empowering the tens of thousands of young students through this program is just one of the ways we endeavour to enrich academic capabilities in India, and we would like to reach as many students as possible”.

 

Dinesh Kumar, IAS, Collector and District Magistrate, Alluri Sitharama Raju District from the Government of Andhra Pradesh emphasised the importance of engaging with young students, who are the future leaders of society.

 

Mr Kumar stated, “Timely intervention is crucial; if we don’t act now and expand our efforts, we risk losing a ‘demographic dividend’ that will be essential to leverage the productive population and future- ready world. Missing this opportunity could have significant repercussions, not only within India but on a global scale, as the country increasingly stands to export skills and talent,”

 

The expansion throughout Andhra Pradesh was made possible by support from the Government of Andhra Pradesh – Department of School Education, Rotary International Districts in Zone 7, Rotary India Literacy Mission, and Samaghra Shiksha, Andhra Pradesh.

 

Across all pilot programs in Pune, Madurai, Vijayawada, Telangana and Andhra Pradesh, the Schools Engagement Program has also supported over 1700 teachers and over 100,000 parents, carers and guardians through capacity building activities.

 

The University of Melbourne, Australia’s number one ranked university (globally ranked 13th), has embedded world-class research into the program. Professor Lindsay Oades, Deputy Dean of the Faculty of Education at the University of Melbourne, discussed how his positive psychology research has influenced the program.Professor Oades said, “We’ve embedded coaching into the classroom as part of this initiative and this is a new pedagogy in India. Now teachers aren’t just clarifying concepts; they serve as a life coach. This strength-based approach inspires young people to become the best version of themselves, encouraging them to take responsibility for managing their studies, life, and career goals.”

 

Teachers from participating schools have noted the change they see in students and the impact it is having.

One of the teachers said, “This program has enabled our children to select their career choices independently as well as become more self-reliant and responsible.”

 

Students are also commenting on how the program is improving their outlook on their studies and career choices.“I had really no clear vision on what my future was going to look like or what my career was about,” said one student. But after going through this program I was able to find what I truly desire, my passions, and how to make money off those passions.”

 

Mr.B.Srinivasa Rao, State Project Director, Samagra Shiksha AP, said,“In today's world the problems we are dealing with are complex, requiring many specialised areas of expertise. This calls for an innovative model involving government, academia, and industry to work together in a symbiotic manner, across secondary and tertiary sectors of education. The government of India and the government of Andhra Pradesh are implementing many coherent reforms as part of the National Education Policy 2020 and the National Curriculum Framework 2023 to enhance youth aspirations and closing the gap between industry skill demand and talent supply. So, this program is a priority and must be replicated.”

 

The University of Melbourne continues to explore opportunities to expand the Schools Engagement Program further within Andhra Pradesh and across India, hoping to reach as many students as possible with this important early learning and careers guidance program.

 

 

Qlik Continues Investment in Data Sovereignty with Launch of Cloud Region in India

New region in India marks a milestone for the company to enhance data compliance and AI-powered cloud capabilities

Qlik®, a global leader in data integration, analytics, and artificial intelligence (AI), today announced the launch of its new cloud region in India. Located in Mumbai, this strategic investment enhances Qlik’s global cloud infrastructure and deepens its long-term commitment to the Indian market, meeting the growing demand for local data storage, regulatory compliance, and advanced AI capabilities.

The new cloud region empowers Indian customers to utilize Qlik’s suite of AI-powered, enterprise data and analytics solutions while ensuring compliance with local data sovereignty requirements. By storing and working with data within India, Qlik’s customers can deliver better business outcomes while adhering to stringent data residency requirements. This expansion will enable businesses across various sectors, including finance, banking, automotive, public sector, and healthcare, to leverage advanced analytics and AI capabilities for improved decision-making.

“As one of India's largest public sector enterprises, IndianOil is committed to utilizing data intelligence for operational efficiency and sustainability across our energy grid. Qlik’s first cloud region in India will surely empower businesses to access data faster. Such cloud offerings will provide the scalability and security needed to manage extensive datasets, supporting large organizations to make informed, data-driven decisions,” said Suresh Nambiar, Executive Director (Information Systems), Indian Oil Corporation Limited.

“The launch of our cloud region in India is a strategic move that directly addresses the unique needs of our customers in this vital market. As businesses in India navigate an increasingly complex regulatory landscape, our new cloud capabilities ensure they can harness the full potential of AI with confidence in their data sovereignty and compliance. This investment underscores Qlik's commitment to delivering tangible AI outcomes globally, enabling Indian enterprises to transform their data into a competitive edge responsibly and effectively,” said Mike Capone, CEO of Qlik.

“This marks a pivotal moment for Qlik and our customers in India,” said Varun Babbar, Managing Director – India & SAARC, Qlik. “As the regulatory landscape evolves, businesses increasingly demand advanced, AI-driven cloud solutions that ensure compliance with local data localization requirements. By establishing our cloud infrastructure, we are committed to helping organizations optimize data management, enhance data security, and reduce the complexities and costs associated with cross-border data transfers. Our local cloud services empower businesses to propel innovation, improve operational efficiency, and contribute to India’s digital economy.”

The cloud region will deliver:

·         Data residency compliance: Customer data will be stored and processed within India, aligning with local privacy laws. This approach will not only mitigate geopolitical risks but also cater to India’s unique regulatory landscape.

·         Low latency and enhanced performance: By keeping data closer to end-users, Qlik reduces latency, enabling faster access to services and more stable operations, resulting in improved user experience.

·         AI-powered cloud capabilities: Customers can benefit from Qlik’s advanced AI features, like Qlik AutoML and Qlik Answers, for rapid data analysis and automated workflows. These tools help organizations extract actionable insights from unstructured data, fostering innovation and informed decision-making.

·         Local support and services: Access to responsive, localized customer support, ensuring tailored solutions that meet specific business needs.

·         Scalability and innovation: Support to Qlik’s growing customer base with the aims to double our market share in India by 2026, fostering both scalability and innovation within the local business ecosystem.

In addition to enhancing customer experiences, the new cloud region will create new job opportunities in India, which is currently Qlik’s second-largest employee base in the Asia Pacific region. This expansion will involve hiring across sales, presales, consulting, and professional services, with a strong emphasis on AI and data governance expertise. Qlik is dedicated to investing in local talent and resources, positioning India as a key hub for research and development (R&D), customer support, and marketing initiatives.

For more information about Qlik’s India cloud region launch and other updates, please visit Qlik's website.

Ambuja Cements brings together 400-plus students for ‘Khel Utsav’ at Darlaghat



 

EDITIOR’S SYNOPSIS

·         Ambuja Cements organises ‘Khel Utsav’ at Darlaghat, a sports event that brings together over 400 students, teachers, and dignitaries.

·         Event sees students from 24 primary and upper primary schools participating in various sports, including volleyball, dodgeball, relay races, and track events.

Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is committed to facilitating equal access for all young athletes and sportspersons. The Company, through CSR efforts, recently organised ‘Khel Utsav’ at Darlaghat, a sports event aimed at fostering sportsmanship and promoting physical well-being among young students in the region.

This community-focused event saw enthusiastic participation from over 400 students across 24 primary and upper primary schools, bringing the total attendance, including teachers, local dignitaries, and volunteers.

The ‘Khel Utsav’ featured a range of sports, tailored for different age groups and skill levels. Students from the upper primary section competed in volleyball, while primary students took part in dodgeball and relay races. Additionally, the event included a series of athletic races — 50m, 100m, and 200m — where students displayed their skills, teamwork, and resilience on the field.

Ambuja Cements’ CSR team under its Quality Education program not only offers a platform for students to showcase their talents but also encourages them to develop valuable life skills, including discipline and teamwork. Initiatives such as ‘Khel Utsav’ positively impact the local communities by promoting holistic growth and nurturing future athletes.

This event underscores Ambuja Cements’ commitment to empowering young individuals, fostering a spirit of unity, and supporting the aspirations of the region’s youth in sports and beyond

 

Worldmark Aerocity, New Delhi, Hosts an Immersive Celebration of Global Culinary Traditions at the World Food Carnival

Worldmark Aerocity, New Delhi, a distinguished mixed-use development by Brookfield Properties, concluded its much-anticipated World Food Carnival on a celebratory note, showcasing the essence of global culinary heritage. Held on November 23rd and 24th, 2024, the event brought together thousands of food enthusiasts, making it an unmissable cultural and gastronomic extravaganza.

 

With over 30 curated stalls, the carnival featured signature dishes from a variety of cuisines—Mexican, Italian, Indian, Middle Eastern, American, Continental, Japanese, Korean, and Thai—captivating attendees with vibrant flavors, enticing aromas, and exquisite presentations. Iconic restaurants such as Kampai, Cafe Delhi Heights, Monsoon, Mesa, and Underdogs highlighted their signature offerings, adding depth and diversity to the culinary showcase.

 

Event Highlights

 

Day 1: November 23, 2024 (Saturday)

The carnival opened with a live music performance by “The Artictern“, setting an energetic and vibrant tone for the day. Guests were further enthralled by Dragon Dance performances and a mesmerizing act by a saxophonist, which added a cultural and musical charm to the event.

 

Visitors enjoyed major attractions such as:

 

●      Food stalls offering a wide array of international cuisines.

●      Live face painting, which added an artistic and interactive element to the experience.

●      An instant GIF creator, creating fun digital souvenirs for attendees.

●      A Kids' Zone with engaging activities that kept families entertained.

 

 

Day 2: November 24, 2024 (Sunday)

The second day carried forward the excitement with stellar performances, including live bands “The Gus Band” and “The Cherish”, which captivated audiences with their dynamic sets. The energy reached new heights with an African Dance performance, which brought a vibrant cultural touch to the festivities.

 

Guests were also treated to:

 

●      Food stalls serving a mix of international delicacies.

●      Live face painting and the instant GIF creator, which remained popular attractions.

●      A Kids' Zone with face painting, magic shows, and other activities for a fun family outing.

 

Amplifying the excitement, the event partnered with leading social media influencers who documented the experience through the hashtag #WorldFoodCarnival.

 

The World Food Carnival exemplifies Brookfield Properties' ethos of creating vibrant spaces that foster community connections and enriching experiences. With an emphasis on placemaking, this event transformed Worldmark Aerocity into a hub of shared joy and unforgettable memories.

 

Union Minister of Education Shri Dharmendra Pradhan Unveils‘TheTeacherApp’, a Bharti Airtel Foundation Initiative to Empower Teachers in India with Future-Ready Skills


·         TheTeacherApp offers free, high-quality, interactive digital resources to support diverse teacher learning styles.

·         Empowers educators with innovative and field-tested practices, preparing them for dynamic classrooms of future aligned with the National Education policy.

·         Showcasing Bharti Airtel Foundation's commitment, the app combines tech innovation with partnerships across 12 states to transform education.

 

Bharti Airtel Foundation, the philanthropic arm of Bharti Enterprises, today launched TheTeacherApp, an innovative digital platform designed to revolutionize education in India by equipping educators with future-ready skillsto meet the demands of 21st-century classrooms. Union Minister of Education, Govt. of India,Shri Dharmendra Pradhan unveiled the platform at a launch event held at the India Habitat Centre, Delhi.Also, present was Mr. Rakesh Bharti Mittal, Vice Chairman of Bharti Enterprises and Ms. Mamta Saikia, CEO of Bharti Airtel Foundation, along with dignitaries from the education sector, school principals, teachers and B.Ed. students.

 

Based on the on-ground experience and deep understanding of the challenges educators face, Bharti Airtel FoundationconceptualizedTheTeacherApp,a platform designed to equip them withboth time-tested and future-ready skills through innovative digital resources. This user centric, free appdeveloped with direct inputs from teachersis accessibleacross Web, iOS, and Android, ensuring seamless access for educators nationwide.The platform offers 260+ hrs ofhigh quality resources, both created and curatedincluding courses, learning bytes, short videos, podcasts,andinteractive webinars formats such as thematic fests, webinars, competitions, and quizzes, all designed to foster future readiness, elevate pedagogical practices, and enhance student engagement in classrooms. Additionally, the app also features live expert sessions that provide practical classroom strategies and aims to build a community of teachers by highlighting their exceptional impact stories. This platform has a unique section called Teaching Kits comprising content of 900+ hrs. This feature is designed to support teachers with tools including teaching videos, project-based learning activities, worksheets, lesson plans, and question bank,among others for classroom delivery.With a mission to transform schools into safe and happy learning spaces, TheTeachersApp not only supports teachers’ growth but also empowers schools’ leaders and administrators. Aligned with the National Education Policy, the app aims to build future-ready educators equipped to meet the evolving needs of education.

 

Teachers are the real Karmayogis building the future generation, said Shri Dharmendra Pradhan at the launch of an app for capacity building of teachers. We are leveraging innovation and technology for continuous capacity building of teachers in spirit of NEP 2020, said Shri Dharmendra Pradhan Education Minister Shri Dharmendra Pradhan today launched TheTeacherApp and Addressed the gathering on the theme of “Elevating Teachers, Elevating India”. The app is developed by Bharti Airtel Foundation and is dedicated to the capacity building of teachers.Shri Dharmendra Pradhan said that this app will go a long way in empowering our teachers through continuous capacity building using innovative course content, technology and community building features. He said that the teachers are the real Karmayogis building the future generation, and the government is giving unprecedented emphasis on continuous capacity building of teachers in the spirit of #NEP2020. We are leveraging innovation and technology to empower our teachers, he added. He further said that enlightened teachers make enlightened students. As India marches ahead in the knowledge-driven 21st century, teachers will play a pivotal role in mapping the future opportunities and ensuring our youth lead the growth story, he added.


Reflecting on the unique advantages of TheTeacherApp, Mr. Rakesh Bharti Mittal, Vice Chairman of Bharti Enterprises,said, “For India to thrive as a global economic leader, it is imperative that our education

system equips the educators to foster creativity, critical thinking, and innovation. TheTeacherApp is a decisive step in this direction, offering teachers access to world-class resources and best practices that empower them to deliver exceptional learning experiences.We dedicate this platform to the untiring teachers of India who play a pivotal role in shaping the future of our nation.Over the past 25 years, Bharti Airtel Foundation has impacted over 6 million lives through educational initiatives.With this initiative, Bharti Airtel Foundation reaffirms its commitment to equip educators to excel in their mission of educational empowerment.”

 

With this pioneering initiative, Bharti Airtel Foundation reaffirms its commitment to fostering innovation in education, empowering teachers to shape the future of India.

 

Vietjet Thailand to launch new Mumbai – Bangkok servicefrom December 23, 2024


Expanding its presence in India, Vietjet Thailand is excited to announce the launch of its inaugural Mumbai – Bangkok (Suvarnabhumi) service, set to begin on December 23, 2024, offering passengers a convenient travel option to explore Thailand's capital and beyond, while opening greater opportunities for tourism, business, and cultural exchange between the two vibrant cities.

 

In the early stage, the service between Mumbai andBangkok (Suvarnabhumi) will be operated witha daily flight;flight VZ761 will depart Chhatrapati Shivaji Maharaj International Airport (BOM) at 00:45 AM and arrive in Bangkok (Suvarnabhumi: BKK) at 06:25 AM. The return flight VZ760 will depart Bangkok (Suvarnabhumi) at 08:45 PM and land in Mumbai at 11:50 PM (all in local time).

 

Passengers can book the flight tickets with variety of add-on services such as delicious hot meals, premium seats, etc. as well as study ticket terms and conditions onlineat www.vietjetair.com.

 

Bangkok, the lively capital of Thailand, offers a rich blend of tradition and modernity. Visitors can explore iconic landmarks like the Grand Palace and Wat Arun and enjoy vibrant markets such as Chatuchak, night markets, and the floating markets. Known for its world-class street food, including Pad Thai and mango sticky rice, the city also boasts a lively nightlife, diverse shopping, and warm hospitality. Bangkok remains a captivating destination for both leisure and business travelers. Additionally, passengers can connect to other top destinations in Thailand, such as Phuket, Krabi, Chiang Mai, Chiang Rai, Udon Thani, Khon Kaen and many more through Vietjet Thailand's extensive domestic network.

 

Vietjet Thailand, named the ‘Best Low-Cost Airline Brand, Thailand 2024’ by Global Brand Awards 2024, continues to enhance its services and expand its modern fleet of Airbus A320 and A321 aircraft. Recently awarded 'Most Passenger-Friendly Cabin Crew – 2024' by International Finance Magazine, the airline upholds its values of being 'Friendly & Fun,' while ensuring 'Safety,' 'Punctuality,' and 'Affordable Pricing.' With new routes like Mumbai, Vietjet is enhancing travel options and strengthening economic ties between Thailand and India. For more details on flight schedules and promotions, visit www.vietjetair.com. 

Jagat Pharma Enters Nutraceuticals: Introducing Marine Collagen for Holistic Wellness.

Jagat Pharma, a leading Ayurvedic company known for its effective Ayurvedic products, now launching its new wellness supplement—Marine Collagen. The product is skilfully formulated to support joint, skin, hair, nail, and bone health, and is available in the capsule form. It basically provides a comprehensive solution for the individuals seeking to elevate both internal and external wellness.

 

“With Marine Collagen Capsules our aim is to offer an effective, convenient way for individuals to boost their vitality from the inside out, supporting everything from active joint health to radiant skin. It’s a complete wellness solution that not only boosts internal health but also enhances external beauty.” Dr. Mandeep Singh Basu, Director of Jagat Pharma Said .Marine Collagen Capsules deliver a full range of health benefits due to their high-quality marine collagen content, which is rich in amino acids that promote joint flexibility and strength, support bone density, and enhance skin elasticity. This potent formulation also includes Vitamin C, Vitamin E, and D-Biotin to maximize collagen absorption, improve skin hydration, and fortify hair and nails. When combined together these ingredients turn into a powerful blend that nurtures the body from the inside out, helping individuals reach their health and beauty goals naturally.

 Jagat Pharma is committed to quality which shines through in the formulation of Marine Collagen Capsules. The primary ingredient, Marine Collagen, promotes wellness across multiple areas, from joints to skin and hair. Vitamin C helps build collagen and provides antioxidant protection, Vitamin E nourishes skin and provides a vibrant appearance, and D-Biotin strengthens hair and nails. These potent ingredients help make this supplement a complete solution for both beauty and wellness.This comprehensive supplement provides a spectrum of benefits that make it best for those aiming to achieve total wellness, both inside and out.Jagat Pharma is founded by Dr. Mahender Singh Basu, and holds a legacy of over 40years. The company is WHO-GMP certified and operates its own manufacturing unit, which is accredited with a USFDA certificate. Its flagship product, Isotine Eye Drops, has become a trusted 100% Ayurvedic solution for addressing the early stages of various eye disorders. This legacy is carried forward by Dr. Mandeep Singh Basu, the Director of Jagat Pharma, who continues to lead the company with a strong focus on providing Ayurvedic treatments for severe eye conditions.

 

Jagat Pharma's international expansion has strengthened its reputation as a trusted global Ayurvedic health and wellness brand. The company continues to grow, with a remarkable 200% annual growth, and provides effective products to customers worldwide. As part of this expansion, Jagat Pharma is also relaunching its popular Shilajit Resin, a natural supplement known for boosting energy and overall health. With the launch of Marine Collagen Capsules, Jagat Pharma remains committed to its mission of offering complete health solutions that improve both inner well-being and outer beauty, helping people lead healthier and happier lives.

Link- https://jagatpharma.com/products/marine-collagen

Avoid Misuse of Antibiotics

Misuse can lead to Antimicrobial Resistance (AMR)

Buying antibiotics from pharmacies without prescriptions is dangerous

World Antimicrobial Awareness Week highlights the risks of AMR

Aster Prime Hospital Microbiologist Dr. Arcy Billoria provides insights

Many people, when experiencing minor ailments like a cough, sore throat, or fever, often rush to pharmacies to purchase antibiotics without consulting a doctor. Moreover, they discontinue the antibiotics after one or two doses instead of completing the prescribed course. Such practices contribute to Antimicrobial Resistance (AMR), where antibiotics lose their ability to effectively treat infections caused by bacteria, viruses, fungi, and parasites. This condition makes infections harder to treat and poses significant public health risks.

World Antimicrobial Awareness Week (WAAW) is observed annually from November 18 to 24 to raise awareness about AMR and prevent its spread. On this occasion, Dr. Arcy Billoria, Microbiologist at Aster Prime Hospital, explained the risks associated with antibiotic misuse and offered essential guidance to combat AMR.

Impact of AMR:
AMR leads to prolonged infections, increased mortality rates, and the spread of multidrug-resistant organisms or “superbugs.” The World Health Organization (WHO) has classified AMR as one of the top 10 global health threats. According to the Global Research on Antimicrobial Resistance (GRAM), AMR causes approximately 1 million deaths annually and could result in 39 million deaths by 2050 if left unaddressed.

Key Causes of AMR:
One of the leading causes of AMR is the misuse of antibiotics. Many people take antibiotics without a prescription, discontinue them prematurely, or use leftover medication. Dr. Billoria emphasized that such behavior must stop. Antibiotics should be used only under a doctor’s guidance, in the prescribed dosage, and for the recommended duration.

Avoid the Following Practices:
Demanding antibiotics from doctors unnecessarily.
Taking antibiotics prescribed for others.
Using leftover or expired antibiotics.

Infections Not Requiring Antibiotics:
Common colds, runny noses, sore throats, and diarrhea are typically caused by viruses and do not require antibiotics. Antibiotics work against bacteria, not viruses. Using them unnecessarily can disturb the body’s natural bacterial balance and lead to resistance.

Vaccination’s Role:
Vaccination can prevent bacterial infections, reducing the need for antibiotics. Ensuring good hygiene practices like regular handwashing and covering the mouth while coughing or sneezing can also prevent infections.

Dr. Billoria urged everyone to use antibiotics responsibly to preserve their effectiveness for future generations and avoid a health crisis caused by resistant infections.

178 Drivers turned up on the first day for and Eye Check-up Camp hosted by the IRB Golconda Expressway

• The Company registers 138 Spectacles for distribution FREE OF COST to the concerned Drivers

• 5 Technicians from Titan Eye Plus are available for the Camp at HGTA’s Training & Development facility in Hyderabad

• 178 Drivers received Safety Training at the Camp by audio-visual means for easy correlation.

178 heavy vehicle drivers plying on the Nehru ORR turned up to attend the FREE Eye Check-up Camp hosted by the NORR Operator IRB Golconda Expressway Pvt. Ltd. on the first day of the three-day camp arranged from 21st to 23rd November 2024.
138 drivers who required spectacles were registered for FREE Spectacles, sponsored by the Company after the rigorous vision and eye healthcare related tests undertaken at the Camp by the Titan Eye Plus team of 5 Technicians available at the Hyderabad Goods Transport Associations’ (HGTA) Training & Development Centre in the Autonagar, Hyderabad.  

While commenting on the development, the Spokesperson, IRB Golconda Expressway Pvt. Ltd. said, “First day’s response looks to be encouraging to meet the planned target for the first phase. We are grateful to HGTA for their support for the cause. We are confident that the initiative is proving to be of a great help in creating awareness about good vision, good eye-healthcare in the interest of Safety of all concerned.”

Simultaneously, the Company carried out the Safety Training programme for all 178 Drivers by audio visual means, who were waiting for their turn to undergo Tests.

IRB Golconda Expressway Pvt. Ltd., the Project SPV of IRB Infrastructure Trust, India’s largest Private Infrastructure Investment Trust, had yesterday launched its ‘Care’ and ‘Safety’ initiative of a ‘Free Eye Check-up Camp’ for the heavy vehicle drivers, plying on the Nehru Outer Ring Road project in association with Titan Eye Plus, a Tata Group Company and the Hyderabad Goods Transport Association (HGTA) at HGTA’s Training and Development Institute in Vanasthalipuram, Autonagar.

Yesterday, Mr. Praveen Kumar, Deputy Commissioner of Police, LB Nagar had formally launched the initiative. While commending the efforts taken by the IRB Golconda Expressway Team for this thoughtful initiative, he emphasized the vital importance of good vision while driving heavy vehicles. He had also stressed that the heavy vehicles drivers must undergo regular eye check-ups and should not hesitate to use spectacles if prescribed.
Mr. Srinivasulu, the Deputy Commissioner of Police (Traffic), who also graced the occasion along with Mr. Praveen Kumar, highlighted the importance of good vision for road safety and stressed that poor eyesight could endanger not only the drivers but also others on the road. He advised drivers to take advantage of such initiatives and prioritize regular eye check-ups. With vision problems becoming increasingly common among individuals aged 40 and above, he urged timely detection and treatment to address these issues effectively.